PrestigePEO
Overview
The Email Marketing and Automation Specialist is a key member of the marketing team responsible for leveraging Salesforce to create, manage, and optimize email marketing campaigns. This role combines expertise in email automation, content development, and data analysis to drive engagement, nurture leads, and support business growth. The ideal candidate excels in crafting compelling marketing content, analyzing campaign performance, and implementing strategies to enhance current and future campaigns.
Responsibilities
Design, execute, and optimize email marketing campaigns using Salesforce Account Engagement, Lighting App, Marketing Cloud or other Salesforce automation tools
Develop targeted email workflows, lead nurturing campaigns, and automated drip marketing strategies
Create high-quality, engaging content tailored to specific audience segments, ensuring alignment with brand voice and marketing objectives
Analyze email marketing metrics (open rates, click-through rates, conversions, etc.) to assess performance and implement data-driven improvements
Collaborate with content, design, and sales teams to ensure cohesive messaging and branding across all email campaigns
Conduct A/B testing on email subject lines, content, and calls to action to maximize campaign effectiveness
Maintain and manage segmented contact lists in Salesforce, ensuring accurate targeting and compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)
Generate reports on email marketing performance and present findings to stakeholders, offering actionable recommendations for campaign enhancement
Stay current on email marketing trends, tools, and best practices to continuously improve campaigns and strategies
Support broader marketing initiatives by integrating email campaigns with other digital channels, including social media and web
Additional Responsibilities
Email Deliverability and Compliance: Ensure high deliverability rates by adhering to email best practices, managing sender reputation, and implementing anti-spam compliance measures
Integration Expertise: Manage the integration of email campaigns with Salesforce CRM and other tools to align marketing efforts with sales objectives
Campaign Calendar Management: Develop and maintain an email marketing calendar to ensure timely execution of campaigns that align with broader marketing strategies
Personalization and Dynamic Content: Implement advanced personalization techniques and dynamic content blocks to enhance audience engagement
Lead Scoring and Nurturing: Collaborate with sales teams to implement lead scoring models and develop nurturing campaigns that effectively move leads through the funnel
Preferred Qualifications
Technical Proficiency: Hands-on experience with Salesforce Account Engagement, Marketing Cloud (or equivalent) and its associated tools like Automation Studio and Email Studio
Analytical Skills: Proficiency in tools like Google Analytics, Tableau, or Power BI for deeper campaign performance insights
Cross-Functional Collaboration: Experience working closely with sales, product, and customer success teams to align email strategies with broader business goals
Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Content Strategy: Experience crafting email content that supports and integrates with broader inbound marketing strategies
Key Performance Indicators (KPIs)
Email open rates, click-through rates, and conversion rates
List growth and lead acquisition from email campaigns
Engagement with personalized or dynamic content campaigns
Percentage of leads successfully nurtured into opportunities
Improvements in email deliverability and sender reputation scores
Soft Skills
Strong communication skills to articulate campaign performance and strategies
Problem-solving mindset with an ability to pivot strategies based on data
Creativity for designing compelling campaigns and optimizing subject lines, visuals, and messaging
Career Growth Opportunities
Potential to grow into a leadership role overseeing the email marketing strategy for larger segments or regions
Opportunities to lead cross-functional marketing automation projects
Potential Salary/Compensation
Range of $70-$85K
based on experience
Experience
Bachelor’s Degree in a relevant field (preferred), such as Marketing or equivalent professional experience
3–5 years of professional experience, with demonstrated expertise in a related role or industry
Knowledge of the Professional Employer Organization (PEO) industry is a strong advantage
This role is hybrid. Three days in the office, 2 days work from home. Melville, NY location only.
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Responsibilities
Design, execute, and optimize email marketing campaigns using Salesforce Account Engagement, Lighting App, Marketing Cloud or other Salesforce automation tools
Develop targeted email workflows, lead nurturing campaigns, and automated drip marketing strategies
Create high-quality, engaging content tailored to specific audience segments, ensuring alignment with brand voice and marketing objectives
Analyze email marketing metrics (open rates, click-through rates, conversions, etc.) to assess performance and implement data-driven improvements
Collaborate with content, design, and sales teams to ensure cohesive messaging and branding across all email campaigns
Conduct A/B testing on email subject lines, content, and calls to action to maximize campaign effectiveness
Maintain and manage segmented contact lists in Salesforce, ensuring accurate targeting and compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)
Generate reports on email marketing performance and present findings to stakeholders, offering actionable recommendations for campaign enhancement
Stay current on email marketing trends, tools, and best practices to continuously improve campaigns and strategies
Support broader marketing initiatives by integrating email campaigns with other digital channels, including social media and web
Additional Responsibilities
Email Deliverability and Compliance: Ensure high deliverability rates by adhering to email best practices, managing sender reputation, and implementing anti-spam compliance measures
Integration Expertise: Manage the integration of email campaigns with Salesforce CRM and other tools to align marketing efforts with sales objectives
Campaign Calendar Management: Develop and maintain an email marketing calendar to ensure timely execution of campaigns that align with broader marketing strategies
Personalization and Dynamic Content: Implement advanced personalization techniques and dynamic content blocks to enhance audience engagement
Lead Scoring and Nurturing: Collaborate with sales teams to implement lead scoring models and develop nurturing campaigns that effectively move leads through the funnel
Preferred Qualifications
Technical Proficiency: Hands-on experience with Salesforce Account Engagement, Marketing Cloud (or equivalent) and its associated tools like Automation Studio and Email Studio
Analytical Skills: Proficiency in tools like Google Analytics, Tableau, or Power BI for deeper campaign performance insights
Cross-Functional Collaboration: Experience working closely with sales, product, and customer success teams to align email strategies with broader business goals
Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Content Strategy: Experience crafting email content that supports and integrates with broader inbound marketing strategies
Key Performance Indicators (KPIs)
Email open rates, click-through rates, and conversion rates
List growth and lead acquisition from email campaigns
Engagement with personalized or dynamic content campaigns
Percentage of leads successfully nurtured into opportunities
Improvements in email deliverability and sender reputation scores
Soft Skills
Strong communication skills to articulate campaign performance and strategies
Problem-solving mindset with an ability to pivot strategies based on data
Creativity for designing compelling campaigns and optimizing subject lines, visuals, and messaging
Career Growth Opportunities
Potential to grow into a leadership role overseeing the email marketing strategy for larger segments or regions
Opportunities to lead cross-functional marketing automation projects
Potential Salary/Compensation
Range of $70-$85K
based on experience
Experience
Bachelor’s Degree in a relevant field (preferred), such as Marketing or equivalent professional experience
3–5 years of professional experience, with demonstrated expertise in a related role or industry
Knowledge of the Professional Employer Organization (PEO) industry is a strong advantage
This role is hybrid. Three days in the office, 2 days work from home. Melville, NY location only.
#J-18808-Ljbffr