LHH
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Overview
LHH is currently recruiting a Marketing Manager for a permanent opportunity with our client in the Dallas, TX area. The ideal candidate will have at least five years of hands-on marketing experience in the multi-family real estate sector, and bring expertise in campaign planning, digital marketing, vendor management, graphic design, and analytics. This is a hybrid opportunity at our clients office in the Dallas area. Responsibilities
Strategic Marketing Planning: Develop, refine, and execute comprehensive marketing strategies for multi-family properties. Align marketing objectives with business goals, occupancy targets, and brand vision. Campaign Management: Oversee the planning, launch, and analysis of integrated marketing campaignsdigital and traditional. Ensure timely delivery of campaigns across channels including paid social, search, email, print, signage, events, and out-of-home. Digital Marketing: Drive online presence and lead generation through SEO/SEM, social media, email marketing, programmatic advertising, Google Analytics, and website management. Optimize campaigns with creative content and data-driven insights. Traditional Marketing: Execute offline strategies such as direct mail, print advertising, brochures, flyers, signage, and community outreach initiatives. Foster strong relationships with local press and community partners. Graphic Design: Conceptualize and produce compelling visual assets for digital platforms, print collateral, and property branding. Collaborate with designers or execute designs personally using Adobe Creative Suite or similar tools. Vendor Management: Identify, select, and manage relationships with marketing agencies, creative studios, printers, photographers, and promotional partners. Negotiate contracts, monitor performance, and ensure quality deliverables. Analytics & Reporting: Track, analyze, and report on key marketing metricsROI, traffic, conversions, engagement, lead sources, and occupancy rates. Prepare monthly and quarterly performance dashboards and present actionable recommendations to leadership. Budget Oversight: Develop annual and campaign-specific budgets, manage spend, and ensure optimal allocation of marketing resources. Brand Stewardship: Ensure consistent application of brand guidelines and messaging across all marketing materials, experiences, and communications. Uphold the reputation of each property and the overarching corporate brand. Team Collaboration: Work cross-functionally with leasing, operations, development, and executive teams to align marketing solutions with property goals and resident satisfaction. Market Research: Stay ahead of industry trends, competitor activity, local market dynamics, and emerging technologies. Share insights to inform marketing strategy and adapt to evolving opportunities. Qualifications
Bachelors degree in Marketing, Communications, Graphic Design, Business, or related field. Minimum 5 years of professional marketing experience, with a proven track record in multi-family real estate. Demonstrated proficiency in both digital and traditional marketing methodologies. Solid graphic design skills (Adobe Creative Suite, Canva, or similar) with a strong portfolio of produced assets. Experience managing external vendors, agencies, and creative partners. Analytical mindsetcomfortable with marketing analytics, reporting tools, and data-driven decision-making. Strong project management, organizational, and multitasking abilities. Excellent written and verbal communication skills. Ability to work hybrid (in-office and remote) as needed. Additional Information
Seniority level: Associate Employment type: Full-time Job function: Marketing
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LHH is currently recruiting a Marketing Manager for a permanent opportunity with our client in the Dallas, TX area. The ideal candidate will have at least five years of hands-on marketing experience in the multi-family real estate sector, and bring expertise in campaign planning, digital marketing, vendor management, graphic design, and analytics. This is a hybrid opportunity at our clients office in the Dallas area. Responsibilities
Strategic Marketing Planning: Develop, refine, and execute comprehensive marketing strategies for multi-family properties. Align marketing objectives with business goals, occupancy targets, and brand vision. Campaign Management: Oversee the planning, launch, and analysis of integrated marketing campaignsdigital and traditional. Ensure timely delivery of campaigns across channels including paid social, search, email, print, signage, events, and out-of-home. Digital Marketing: Drive online presence and lead generation through SEO/SEM, social media, email marketing, programmatic advertising, Google Analytics, and website management. Optimize campaigns with creative content and data-driven insights. Traditional Marketing: Execute offline strategies such as direct mail, print advertising, brochures, flyers, signage, and community outreach initiatives. Foster strong relationships with local press and community partners. Graphic Design: Conceptualize and produce compelling visual assets for digital platforms, print collateral, and property branding. Collaborate with designers or execute designs personally using Adobe Creative Suite or similar tools. Vendor Management: Identify, select, and manage relationships with marketing agencies, creative studios, printers, photographers, and promotional partners. Negotiate contracts, monitor performance, and ensure quality deliverables. Analytics & Reporting: Track, analyze, and report on key marketing metricsROI, traffic, conversions, engagement, lead sources, and occupancy rates. Prepare monthly and quarterly performance dashboards and present actionable recommendations to leadership. Budget Oversight: Develop annual and campaign-specific budgets, manage spend, and ensure optimal allocation of marketing resources. Brand Stewardship: Ensure consistent application of brand guidelines and messaging across all marketing materials, experiences, and communications. Uphold the reputation of each property and the overarching corporate brand. Team Collaboration: Work cross-functionally with leasing, operations, development, and executive teams to align marketing solutions with property goals and resident satisfaction. Market Research: Stay ahead of industry trends, competitor activity, local market dynamics, and emerging technologies. Share insights to inform marketing strategy and adapt to evolving opportunities. Qualifications
Bachelors degree in Marketing, Communications, Graphic Design, Business, or related field. Minimum 5 years of professional marketing experience, with a proven track record in multi-family real estate. Demonstrated proficiency in both digital and traditional marketing methodologies. Solid graphic design skills (Adobe Creative Suite, Canva, or similar) with a strong portfolio of produced assets. Experience managing external vendors, agencies, and creative partners. Analytical mindsetcomfortable with marketing analytics, reporting tools, and data-driven decision-making. Strong project management, organizational, and multitasking abilities. Excellent written and verbal communication skills. Ability to work hybrid (in-office and remote) as needed. Additional Information
Seniority level: Associate Employment type: Full-time Job function: Marketing
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