Next Matter
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Job Description This role will be based in New York City or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn’s Marketing Solutions (LMS) enables marketers to connect with the largest community of influential professionals. We are always bringing to market new ways to reach engaged decision makers to help our customers capture buyers’ attention. LinkedIn is becoming a video first experience which brings opportunities for marketers to use video to connect with decision-makers with the impact of sight, sound and motion. LinkedIn has a portfolio of video ad solutions including on platform in-feed and off platform video. As we scale the reach and impact of our video offering, we’re seeking a Senior Video Solutions Lead to develop and sell all our video offerings to LinkedIn’s advertising customers.
Responsibilities
Help shape our go to market strategy & sales approach for LinkedIn’s video offering
Engage agency and client video buyers independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities
Establish & develop new relationships to expand LinkedIn’s video buyer and budget footprint
Collaborate and attend meetings with our field sales team and appropriate cross functional partners to ensure a coordinated approach for client specific needs
Work with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions)
Serve as a ‘voice of video buyer and advertiser’ for our Product Marketing, Product, Engineering and Business Development teams
Collaborate with GTM Enablement team to develop and scale video sales playbooks to support sales team upskilling
Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management
Qualifications Basic Qualifications:
15+ years experience in the advertising industry
7+ years experience in social, CTV or programmatic video advertising
Technical acumen (eg adtech, martech knowledge)
Preferred qualifications:
Experience bringing new video products to market
Experience navigating complex, multi-layered client organizations and collaborating with global internal teams to sell video solutions to video investment teams, social teams, and programmatic buyers
Proven ability to create data driven go to market strategies that drive revenue
Experience negotiating video partnerships with agencies and clients
Expert understanding of the streaming video marketplace
Deep understanding of advertiser and agency marketing organizations
Experience working with B2B advertisers
Strong critical thinking skills and judgement
Excellent communication and presentation skills
Ability to work and collaborate effectively across functions
Strong problem solving skills, comfortable working through ambiguity
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience
Suggested Skills
Video Solution based selling
Social Media
Programmatic
Sales Enablement
Video Media Buying
Additional Information LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $259,000 to $395,000. (On Target Earnings) Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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Job Description This role will be based in New York City or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn’s Marketing Solutions (LMS) enables marketers to connect with the largest community of influential professionals. We are always bringing to market new ways to reach engaged decision makers to help our customers capture buyers’ attention. LinkedIn is becoming a video first experience which brings opportunities for marketers to use video to connect with decision-makers with the impact of sight, sound and motion. LinkedIn has a portfolio of video ad solutions including on platform in-feed and off platform video. As we scale the reach and impact of our video offering, we’re seeking a Senior Video Solutions Lead to develop and sell all our video offerings to LinkedIn’s advertising customers.
Responsibilities
Help shape our go to market strategy & sales approach for LinkedIn’s video offering
Engage agency and client video buyers independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities
Establish & develop new relationships to expand LinkedIn’s video buyer and budget footprint
Collaborate and attend meetings with our field sales team and appropriate cross functional partners to ensure a coordinated approach for client specific needs
Work with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions)
Serve as a ‘voice of video buyer and advertiser’ for our Product Marketing, Product, Engineering and Business Development teams
Collaborate with GTM Enablement team to develop and scale video sales playbooks to support sales team upskilling
Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management
Qualifications Basic Qualifications:
15+ years experience in the advertising industry
7+ years experience in social, CTV or programmatic video advertising
Technical acumen (eg adtech, martech knowledge)
Preferred qualifications:
Experience bringing new video products to market
Experience navigating complex, multi-layered client organizations and collaborating with global internal teams to sell video solutions to video investment teams, social teams, and programmatic buyers
Proven ability to create data driven go to market strategies that drive revenue
Experience negotiating video partnerships with agencies and clients
Expert understanding of the streaming video marketplace
Deep understanding of advertiser and agency marketing organizations
Experience working with B2B advertisers
Strong critical thinking skills and judgement
Excellent communication and presentation skills
Ability to work and collaborate effectively across functions
Strong problem solving skills, comfortable working through ambiguity
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience
Suggested Skills
Video Solution based selling
Social Media
Programmatic
Sales Enablement
Video Media Buying
Additional Information LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $259,000 to $395,000. (On Target Earnings) Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
#J-18808-Ljbffr