Bonduelle Americas
Revenue Growth Management (RGM) Manager (Pricing & Promos)
Bonduelle Americas, Baldwin Park, California, United States, 91706
Revenue Growth Management (RGM) Manager (Pricing & Promos)
Job Category : Marketing Requisition Number : REVEN002141 Posted:
March 20, 2025 Employment Type:
Full-Time Work Arrangement:
Hybrid Location
Irwindale, CA 91706, USA Description
Position: Revenue Growth Management (RGM) Manager (Pricing & Promos) Department: Marketing Reports To: Marketing Director Salary Type: Exempt Pay: (If in CA - $100K-$120K) Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planets resources while providing healthy plant-based products to millions of consumers around the world. Position Summary: The RGM Manager Pricing & Promotions at Bonduelle Americas is responsible for developing and executing pricing and promotional strategies that maximize revenue, profitability, and market share. This role works cross-functionally with Sales, Finance, Category Management, and Marketing to analyze pricing trends, optimize trade spend, and enhance promotional effectiveness. What will you do:
Develop and implement strategic pricing and promotional plans to drive revenue growth and margin improvement. Conduct in-depth pricing analysis, including elasticity modeling, competitive benchmarking, and scenario planning. Define product roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel. Identify key drivers and drags on brand performance via shopper metric evaluation. Work closely with Sales and Finance teams to optimize trade spend investments by evaluating promotional effectiveness and ROI. Develop pricing guidelines, promotional calendars, and revenue forecasts. Partner with Category Management and Shopper Insights to align pricing strategies with consumer behavior and retail trends. Monitor market conditions, competitive pricing, and retailer dynamics to inform strategic decision-making. Utilize data-driven insights from syndicated sources (Nielsen, IRI, SPINS, etc.) to optimize pricing and promotional strategies. Support new product pricing strategies, ensuring profitability while maintaining market competitiveness. Lead periodic post-promotion analysis (PPA) and recommend optimizations for future programs. Present pricing and promotion recommendations to senior leadership, ensuring alignment with business objectives. Qualifications
Bachelors degree in Business, Finance, Economics, Marketing, or a related field. 5+ years of experience in Revenue Growth Management (RGM), Pricing, Trade Marketing, or Category Management within CPG, food & beverage, or retail. Strong analytical and financial modeling skills, with experience using Excel, Power BI, and syndicated data tools (Nielsen, IRI, SPINS, etc.). Experience managing pricing strategy, trade promotions, and profitability analysis. Ability to translate complex data into actionable insights for cross-functional teams. Strong communication and influencing skills, with the ability to present insights and recommendations to senior leadership. Knowledge of retail dynamics, promotional mechanics, and trade spend optimization. Experience with price pack architecture (PPA) and price elasticity modeling is a plus.
#J-18808-Ljbffr
Job Category : Marketing Requisition Number : REVEN002141 Posted:
March 20, 2025 Employment Type:
Full-Time Work Arrangement:
Hybrid Location
Irwindale, CA 91706, USA Description
Position: Revenue Growth Management (RGM) Manager (Pricing & Promos) Department: Marketing Reports To: Marketing Director Salary Type: Exempt Pay: (If in CA - $100K-$120K) Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planets resources while providing healthy plant-based products to millions of consumers around the world. Position Summary: The RGM Manager Pricing & Promotions at Bonduelle Americas is responsible for developing and executing pricing and promotional strategies that maximize revenue, profitability, and market share. This role works cross-functionally with Sales, Finance, Category Management, and Marketing to analyze pricing trends, optimize trade spend, and enhance promotional effectiveness. What will you do:
Develop and implement strategic pricing and promotional plans to drive revenue growth and margin improvement. Conduct in-depth pricing analysis, including elasticity modeling, competitive benchmarking, and scenario planning. Define product roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel. Identify key drivers and drags on brand performance via shopper metric evaluation. Work closely with Sales and Finance teams to optimize trade spend investments by evaluating promotional effectiveness and ROI. Develop pricing guidelines, promotional calendars, and revenue forecasts. Partner with Category Management and Shopper Insights to align pricing strategies with consumer behavior and retail trends. Monitor market conditions, competitive pricing, and retailer dynamics to inform strategic decision-making. Utilize data-driven insights from syndicated sources (Nielsen, IRI, SPINS, etc.) to optimize pricing and promotional strategies. Support new product pricing strategies, ensuring profitability while maintaining market competitiveness. Lead periodic post-promotion analysis (PPA) and recommend optimizations for future programs. Present pricing and promotion recommendations to senior leadership, ensuring alignment with business objectives. Qualifications
Bachelors degree in Business, Finance, Economics, Marketing, or a related field. 5+ years of experience in Revenue Growth Management (RGM), Pricing, Trade Marketing, or Category Management within CPG, food & beverage, or retail. Strong analytical and financial modeling skills, with experience using Excel, Power BI, and syndicated data tools (Nielsen, IRI, SPINS, etc.). Experience managing pricing strategy, trade promotions, and profitability analysis. Ability to translate complex data into actionable insights for cross-functional teams. Strong communication and influencing skills, with the ability to present insights and recommendations to senior leadership. Knowledge of retail dynamics, promotional mechanics, and trade spend optimization. Experience with price pack architecture (PPA) and price elasticity modeling is a plus.
#J-18808-Ljbffr