Icon Media Direct, Inc. is hiring: Sr. Data Analyst in Los Angeles

Overview

Icon Media Direct is seeking a Senior Data Analyst to join our Data Intelligence team, reporting to the VP of Data Intelligence. This role is a unique hybrid position: the ideal candidate will be highly technical and hands-on with data, while also excelling at translating insights into clear stories for clients and internal stakeholders.

The Senior Data Analyst will leverage advanced analytics, SQL, Python, and visualization tools such as Tableau to evaluate media performance and solve complex client problems. This role will partner closely with Client Services and the central Data Intelligence hub to ensure data quality, drive actionable recommendations, and deliver impactful results.

The ideal candidate is highly analytical and highly business savvy, an effective communicator to both technical and business audiences, a creative problem solver, and comfortable with navigating situations that are sometimes ambiguous and fast-paced, with a passion for data.

Responsibilities

• Analyze performance of Linear TV, CTV, and Digital Marketing campaigns to understand how advertising drives business outcomes for clients.
• Acquire, extract, transform, and analyze data from multiple sources; ensure data accuracy and integrity.
• Partner with Client Services to provide consultative support, develop actionable recommendations, and communicate insights clearly to both technical and non-technical audiences.
• Design, build, and maintain Tableau dashboards and automated reporting solutions, ensuring scalability, efficiency, and alignment with centralized data sources.
• Apply statistical techniques (time-series analysis, lift studies, hypothesis testing, attribution modeling) to generate insights and guide media optimization strategies.
• Write efficient SQL queries and use Python (or similar coding languages) for advanced analytics, automation, and data modeling.
• Debug, troubleshoot, and resolve data-related issues; collaborate with Data Engineering and Data Science teams to enhance data pipelines and reporting infrastructure.
• Document methodologies, assumptions, and findings in Confluence; contribute to client-ready presentations.
• Manage multiple analytics requests, ensuring prioritization, timeliness, and high-quality deliverables.
• Proactively identify opportunities to streamline reporting, automate workflows, and enhance team efficiency.
• Contribute to team enablement by promoting data literacy and effective analytics practices across Client Services and other internal teams.

Qualifications

• Bachelor’s degree in Math, Statistics, Computer Science, Economics, or another quantitative field.
• 4+ years of experience in data analytics, data insights, or media analytics roles (marketing/media agency experience is a plus).
• Strong proficiency in SQL, relational databases, and data manipulation.
• Hands-on experience with Python (or R/SAS) for data analysis, automation, and modeling.
• Proficiency with Tableau (or other data visualization tools) and advanced Excel skills.
• Working knowledge of cloud data environments (Snowflake, AWS, Redshift).
• Solid understanding of statistical concepts: probability distributions, hypothesis testing, time-series analysis.
• Must have ability to utilize and collaborate with productivity tools (Jira, Confluence, Monday.com).
• Excellent interpersonal, verbal, and written communication skills with the ability to communicate complex analyses clearly to business and technical audiences.
• Demonstrated ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.

About Icon Media Direct

About Icon Media Direct: Icon Media Direct is a leading brand response media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships and analytics working together to consistently exceed our clients’ expectations. With over 25 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners and employees. Headquartered in Sherman Oaks, CA, Icon Media Direct strives to be an employer of choice, offering competitive benefits and compensation, true work/life balance, and a fun, energetic company culture. We are an organization, truly focused on the growth of our team. With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration

Other Considerations

• Salary based on skills and experience
• Skills will be tested upon interview
• All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
• All applicants will need to provide a list of professional references
• Icon Media Direct is an Equal Opportunity Employer
• For more information, please visit our website at: IconMediaDirect.com
• NO RECRUITERS OR PHONE CALLS PLEASE