Marketing Manager Job at City Wide Facility Solutions in Louisville

Overview

Are you a Marketing Specialist with experience in digital marketing and social media? Do you also have franchising experience? If you answered yes, City Wide would like to hear from you!

City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team. The Marketing Specialist plays a key role in executing and supporting a variety of marketing initiatives designed to boost productivity, maintain brand consistency, and drive measurable results. The Specialist serves as a critical connection between internal teams, franchisees, and vendors—supporting seamless marketing operations and upholding brand integrity across our growing franchise network.

Responsibilities

• Lead Generation & Nurturing: Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development. Manage and update lead lists and prospect data in our CRM system. Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel. Create and manage monthly client communications and marketing materials as needed. Develop social media content and campaigns across LinkedIn, Facebook, Instagram, and X. Gather Before and After photos from managers. Prepare monthly marketing blasts and emergency communications as required. Analyze social media performance and market publications. Manage sponsorship posts and photos, marketing flyers, and leave-behind materials.
• Reporting & Analytics: Monitor and report on the performance of lead generation activities. Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams.
• Order Processing & Vendor Management: Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store. Maintain vendor partnerships for print and promotional materials, source competitive bids, ensure quality, and manage inventory.
• Operational & Administrative Support: Manage the marketing team’s ticketing system, respond to branding, asset, and customization requests from across the organization. Conduct market research to identify new opportunities for franchise development. Develop, update, and maintain departmental Standard Operating Procedures.

Qualifications

• Degree in Marketing, Communications, or Business; 3-5 years of experience in a marketing role.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills, with keen attention to detail.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Proven experience with digital marketing channels including social media and email marketing.
• Proficiency with CRM software (e.g., MS Dynamics, Salesforce, HubSpot, or similar).
• Expertise with project management software such as Asana, Trello, or ClickUp.
• Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva is a plus.
• Knowledge of leveraging AI platforms such as CoPilot or ChatGPT.
• Proficient in Microsoft Word, Excel, and PowerPoint.

Benefits

City Wide Franchise offers a competitive compensation and benefits package, including medical, dental, vision, employer-paid life insurance, and a 401(K) employer match. Salary: 60,000 Base Salary plus incentives. Car allowance and cell phone allowance may be provided. This position may include commission and bonus opportunities. PTO included.

City Wide is an Equal Opportunity Employer.

City Wide Franchise offers a competitive compensation and benefits, including medical, dental, vision, employer paid life insurance and a 401(K) employer match.

More on City Wide: City Wide Facility Solutions is a fast-growing company with over 100 franchise locations across the United States and Canada. Founded in 1961, City Wide Facility Solutions is a large management company in the building maintenance industry with a long-standing growth trajectory. Read more about City Wide at www.gocitywide.com