City Wide is hiring: Marketing Manager in Louisville

Overview

Are you a Marketing Specialist with experience in digital marketing and social media? Do you also have franchising experience? If you answered yes, City Wide would like to hear from you!

City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team.

The Marketing Specialist plays a key role in executing and supporting a variety of marketing initiatives designed to boost productivity, maintain brand consistency, and drive measurable results. The Specialist serves as a critical connection between internal teams, franchisees, and vendors—supporting seamless marketing operations and upholding brand integrity across our growing franchise network.

Responsibilities

• Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development.
• Manage and update lead lists and prospect data in our CRM system.
• Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel.
• Manage social media channels: LinkedIn, Facebook, Instagram, X.
• Create all post content and visuals for campaigns and channels.
• Rallying managers for Before and After photos.
• Coordinate monthly internal communications blasts as needed.
• Coordinate client and internal communications emergency blasts as needed.
• Monitor and analyze social media performance and other marketing analytics.
• Support market publications and sponsorship posts and photos.
• Produce marketing flyers and leave-behind materials.

Reporting & Analytics

• Monitor and report on the performance of lead generation activities.
• Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams.

Order Processing & Vendor Management

• Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store.
• Maintain vendor partnerships for print and promotional materials, sourcing competitive bids, ensuring quality, and managing inventory.

Operational & Administrative Support

• Manage the marketing team’s ticketing system, responding to branding, asset, and customization requests from across the organization.
• Conduct market research to identify new opportunities for franchise development.
• Develop, update, and maintain departmental Standard Operating Procedures.

Qualifications

• Degree in Marketing, Communications, or Business; 3-5 years of experience in a marketing role.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills, with keen attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proven experience with digital marketing channels including social media and email marketing.
• Proficiency with CRM software (e.g., MS Dynamics, Salesforce, HubSpot, or similar).
• Experience with project management tools such as Asana, Trello, or ClickUp.
• Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva is a plus.
• Knowledge of leveraging AI platforms such as CoPilot or ChatGPT.
• Proficient in Microsoft Word, Excel, and PowerPoint.

Benefits

City Wide Franchise offers a competitive compensation and benefits, including medical, dental, vision, employer-paid life insurance, and a 401(K) employer match.

More about City Wide

City Wide Facility Solutions is a fast-growing company with over 100 franchise locations across the United States and Canada. Founded in 1961, City Wide Facility Solutions is a large management company in the building maintenance industry. Our culture supports the Mission to create a Ripple Effect by positively impacting the people and communities we serve. Read more at www.gocitywide.com.

City Wide offers a competitive salary, including commission and bonus, for this position. In addition, we offer a comprehensive benefits package including medical, dental, vision and PTO.

City Wide is an Equal Opportunity Employer.

Notes

60,000 Base Salary plus incentives; Car allowance; Cell phone allowance.