Marketing Manager Job at City Wide Facility Solutions in Louisville

Overview

Are you a Marketing Specialist with experience in digital marketing and social media? Do you also have franchising experience? City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team.

Base pay range

$60,000.00/yr - $75,000.00/yr

Responsibilities

• Lead Generation & Nurturing: Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development.
• Manage and update lead lists and prospect data in the CRM system.
• Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel.
• Social media management and content creation for LinkedIn, Facebook, Instagram, X; tracking social media analytics.
• Coordinate and rally managers for Before and After photos; manage monthly and client/IC email blasts and CRM bounces/suppressions.
• Produce marketing flyers and leave-behind materials; manage affiliate/partner communications.
• Manage sponsorship posts and photos; oversee marketing campaigns across channels.
• All company email communications not HR related.
• Ensure brand integrity and consistent messaging across the franchise network.

Reporting & Analytics

• Monitor and report on the performance of lead generation activities.
• Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams.

Order Processing & Vendor Management

• Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store.
• Maintain vendor partnerships for print and promotional materials, sourcing competitive bids, ensuring quality, and managing inventory.

Operational & Administrative Support

• Manage the marketing team\'s ticketing system, responding to branding, asset, and customization requests from across the organization.
• Conduct market research to identify new opportunities for franchise development.
• Develop, update, and maintain departmental Standard Operating Procedures.

Requirements

• Degree in Marketing, Communications, or Business; 3–5 years of experience in a marketing role.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills with keen attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proven experience with digital marketing channels including social media and email marketing.
• Proficiency with CRM software (e.g., MS Dynamics, Salesforce, HubSpot, or similar).
• Experience with project management software such as Asana, Trello, or ClickUp.
• Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva is a plus.
• Knowledge of leveraging AI platforms such as CoPilot or ChatGPT.
• Proficient in Microsoft Word, Excel, and PowerPoint.

Benefits

City Wide Franchise offers a competitive compensation and benefits, including medical, dental, vision, employer-paid life insurance and a 401(k) employer match. This position offers a base salary plus incentives.

City Wide Facility Solutions offers a comprehensive benefits package and a salary that remains competitive within the market; the organization is a fast-growing company with over 100 franchise locations across the United States and Canada.

Equal Opportunity Employer. City Wide is committed to creating a Ripple Effect by positively impacting the people and communities we serve.

Employment type

• Full-time

Job function

• Marketing

Seniority level

• Associate

Location: Louisville, KY