Marketing Events Manager Job at JMS Talent Acquisition in New York

Overview

A leading law firm is seeking a Marketing Events Manager to oversee the planning, execution, and management of a wide range of firm-sponsored events. This role will manage client-facing programs such as seminars, CLEs, networking receptions, and webinars, as well as internal events including attorney meetings and retreats. The Marketing Events Manager will play a key role in creating meaningful experiences that strengthen client relationships, support attorney business development efforts, and elevate the firm's brand presence. This position requires a highly organized professional with strong project management, communication, and vendor negotiation skills.

Responsibilities

Event Planning & Execution

• Collaborate with attorneys and business development teams to design event strategies aligned with business goals.
• Plan and execute firm-hosted events, including CLEs, seminars, receptions, client entertainment, and business development programs.
• Coordinate logistics such as venue selection, contracts, catering, AV, branding, and event materials.
• Oversee registration processes, attendee communications, and onsite execution.
• Measure success by tracking key metrics, collecting feedback, and identifying areas for improvement.

Webinars & Virtual Programs

• Partner with attorneys to develop webinar content aligned with client interests.
• Manage logistics for webinars, including scheduling, speaker prep, registration, and technical delivery.
• Collaborate with marketing communications to promote webinars through email, social media, and the firm's website.
• Ensure seamless execution by troubleshooting issues and coordinating with IT or vendors.
• Oversee post-event engagement, including surveys, follow-ups, and lead tracking.

Event Marketing & Promotion

• Develop invitations, promotional campaigns, and digital content to maximize attendance and engagement.
• Partner with marketing communications to ensure consistent branding and messaging.

Internal Events & Meetings

• Support attorney retreats, practice group meetings, and firmwide gatherings.
• Coordinate agendas, presentation materials, and AV requirements.
• Conduct run-throughs and testing to ensure smooth delivery.

Budget & Vendor Management

• Develop and monitor event budgets, ensuring cost efficiency.
• Manage vendor relationships, negotiating favorable contracts and ensuring quality service.

Qualifications

• Bachelor's degree in marketing, hospitality, business, or a related field preferred.
• Minimum of 5 years of event planning experience in a law firm, professional services, or corporate environment.
• Strong project management, organizational, and negotiation skills.
• Proficiency in event registration platforms, CRM systems, and virtual event tools (e.g., Zoom, Webex).
• Excellent written and verbal communication skills; ability to build strong relationships with attorneys, clients, vendors, and staff.
• Flexibility to work occasional evenings and weekends for events.