Thales is hiring: Product Marketing Manager in Irvine

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Location: Irvine, United States of America

Overview

Thales people architect solutions that enable two-thirds of planes to take off and land safely. We create in-flight entertainment systems that engross 50 million fliers every year and we develop the avionics that control the world’s largest commercial aircrafts. Our simulators train the next generation of pilots for fighter jets, transporters and search and rescue helicopters. And, together, each and every member of our aerospace team makes a difference.

Irvine, CA (Hybrid)

Position Summary

Thales is looking for a Product Marketing Manager (PMM) to be responsible for analyzing the market, ecosystem and competitive dynamics, owning the business requirements for the innovation project, and contributing to the future product vision that best meets market expectations. The PMM supports actions to develop the value proposition and differentiated positioning, leads the testing, promotion and distribution strategy for new ideas, and creates marketing tools to help with prospecting and sales. The PMM implements digital marketing techniques and collaborates with the Innovation project team and other functions to market and develop business opportunities.

In a fast-paced innovation environment, the PMM translates customer and market needs into a vision for products and services with clear, differentiated value propositions to increase order intake and net margin. The role evolves with the project, from initial innovation to execution and handover to Product Delivery.

Key Areas of Responsibility

• Lead analysis of market trends, market/customer needs, segmentation and competition positioning, and define/update market requirements with competitive & market intelligence and segment marketing.
• Collaborate with the Customer Success team to map customer requirements to product strategy, identify gaps, and develop plans to address them as part of the innovation process.
• Research industry/customer pain points to identify opportunities, and investigate trends in hardware, software and digital content/applications to extract insights for the core team.
• For the innovation project, define a winning product action plan and manage the delivery of marketing artifacts, including roadmaps, lifecycle strategies, and the Early Access Program (EAP) with select airlines, including presentations, feature sets, pricing targets, brochures and sales support.
• Act as the primary thought leader internally and externally, supporting the sales team on the problems we solve and the value we deliver, representing Thales as a subject matter expert at trade shows and industry events; develop and quantify the product’s value proposition with real-world data to defend value analysis.
• Develop and refine pricing strategies based on Total Value of Operations analysis and market intelligence; define a go-to-market plan highlighting competitiveness and total value of operations at project completion.

Minimum Qualifications

• Bachelor’s degree in Marketing, General Business, Entrepreneurship, STEM or related field with 8+ years of relevant work experience, or a high school diploma with a minimum of 15 years of relevant work experience.
• Solid experience in Product Marketing and/or Product Management in telecommunications, media/digital services, inflight entertainment and communications, or related fields.
• Strong analytical ability with proficiency in pricing, ROI, TCO, TVO analysis, market analysis and competitive intelligence.
• Proven experience in developing effective marketing materials.
• Excellent interpersonal and communication skills.

If you’re excited about working with Thales but do not meet all requirements, join our Talent Community.

Preferred Qualifications

• Master’s degree in Marketing, General Business, Entrepreneurship, STEM or related field with 6+ years of relevant work experience (preferred).
• Certification in value-based pricing and offer development.
• Certification in Product Marketing.
• Experience in high-technology product development and/or engineering management.
• Experience in innovation projects and methods (C-K, design thinking, Blue Ocean, etc.).
• Experience in developing and communicating effective value propositions.
• High proficiency in Excel and data analytics applied to marketing.

Special Position Requirements

• Schedule: Core Business Hours Monday-Friday; 9/80 work week eligible. May require work outside core hours.
• Physical Environment: Office environment, Demo lab.
• Travel: 20 – 40% domestic and international travel required.
• Regulatory Compliance Requirements: None.

What We Offer

The anticipated TTC range for this role is $131,520.00 - $219,200.00 USD Annual. The Company reserves the right to pay more or less than the posted range and offer additional benefits depending on circumstances not related to an applicant’s protected status. Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including:

• Elective Health and Dental plans.
• Retirement Savings Plan with company contribution and a match, without vesting period.
• Company paid holidays, vacation days, and paid sick leave.
• Company provided Life Insurance.

Why Join Us? Say HI and learn more about working at Thales. click here.

This position will require successfully completing a post-offer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified, consistent with federal, state and local laws.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact talentacquisition@us.thalesgroup.com.