Crucial Point
Location:
Remote |
Department:
Retention Marketing |
Type:
Part-Time Are you an email strategist who lives and breathes retention marketing?
At CrucialPoint, we help ecommerce brands scale with powerful retention strategiesand were looking for a Retention Marketing Manager to join our team. This isnt just about executionits a strategic, high-impact role where youll lead lifecycle programs that drive customer loyalty, repeat purchases, and long-term revenue. If you thrive on performance data, love building automated flows, and know what it takes to move the retention needlewe want to hear from you.
What Youll Do
As a Retention Marketing Manager, youll lead the development, implementation, and optimization of retention strategiesprimarily emailfor enterprise ecommerce clients. Your day-to-day will include: Creating and executing full-funnel email marketing strategies that boost engagement and conversion Optimizing automated flows, signup forms, and campaigns to improve retention and LTV Building strategic content calendars aligned with client goals and brand voice Acting as the primary point of contact for clientstranslating their needs into marketing plans Managing platform setup, integrations, and tech performance across major ESPs Auditing deliverability, responsiveness, segmentation, and personalization regularly Analyzing key metrics (repurchase rates, LTV, CTR, list growth) to uncover revenue opportunities Generating reports with actionable insights to drive results and continuous improvement Collaborating with cross-functional teamscopywriters, designers, developersto launch campaigns Staying current on trends, tools, compliance (GDPR, CAN-SPAM), and best practices What Success Looks Like
Effective retention strategies that deliver measurable revenue growth and improve LTV Strong, proactive relationships with clients and seamless execution of lifecycle programs Data-backed insights that lead to smarter decisions and continuous performance improvements Scalable systems and optimized automations that drive impact across multiple accounts What You Bring
3+ years of hands-on retention marketing experience for B2C ecommerce brands Proven success with email, SMS, push, loyalty, and/or lifecycle campaigns Deep platform knowledgeBraze, SFMC, Iterable, Klaviyo, or similar (were ESP agnostic) Strong technical acumen with ESP integrations, HTML/CSS for email, and basic data troubleshooting Familiarity with CRMs, CDPs, ecommerce platforms like Shopify, and Google Analytics A sharp eye for content strategy, segmentation, and automation logic Ability to analyze performance metrics and deliver clear, actionable reporting Experience managing enterprise-level client relationships Excellent communication and collaboration skills Self-motivated, detail-oriented, and highly organizedespecially in remote settings Why Join CrucialPoint?
CrucialPoint is a full-service retention marketing agency built for ecommerce brands ready to scale. From email to SMS, push, loyalty, and beyondwe help brands build stronger customer relationships that drive serious results.Youll join a fast-moving, collaborative team of marketers, strategists, and creatives who care deeply about performance. We offer flexibility, autonomy, and the opportunity to work on high-impact accounts across a range of industries.
Sound like you?
Apply now and help shape the future of ecommerce retention marketing.
Precision Email, SMS, Loyalty, & Retention Marketing for the Worlds Leading Brands. #J-18808-Ljbffr
Remote |
Department:
Retention Marketing |
Type:
Part-Time Are you an email strategist who lives and breathes retention marketing?
At CrucialPoint, we help ecommerce brands scale with powerful retention strategiesand were looking for a Retention Marketing Manager to join our team. This isnt just about executionits a strategic, high-impact role where youll lead lifecycle programs that drive customer loyalty, repeat purchases, and long-term revenue. If you thrive on performance data, love building automated flows, and know what it takes to move the retention needlewe want to hear from you.
What Youll Do
As a Retention Marketing Manager, youll lead the development, implementation, and optimization of retention strategiesprimarily emailfor enterprise ecommerce clients. Your day-to-day will include: Creating and executing full-funnel email marketing strategies that boost engagement and conversion Optimizing automated flows, signup forms, and campaigns to improve retention and LTV Building strategic content calendars aligned with client goals and brand voice Acting as the primary point of contact for clientstranslating their needs into marketing plans Managing platform setup, integrations, and tech performance across major ESPs Auditing deliverability, responsiveness, segmentation, and personalization regularly Analyzing key metrics (repurchase rates, LTV, CTR, list growth) to uncover revenue opportunities Generating reports with actionable insights to drive results and continuous improvement Collaborating with cross-functional teamscopywriters, designers, developersto launch campaigns Staying current on trends, tools, compliance (GDPR, CAN-SPAM), and best practices What Success Looks Like
Effective retention strategies that deliver measurable revenue growth and improve LTV Strong, proactive relationships with clients and seamless execution of lifecycle programs Data-backed insights that lead to smarter decisions and continuous performance improvements Scalable systems and optimized automations that drive impact across multiple accounts What You Bring
3+ years of hands-on retention marketing experience for B2C ecommerce brands Proven success with email, SMS, push, loyalty, and/or lifecycle campaigns Deep platform knowledgeBraze, SFMC, Iterable, Klaviyo, or similar (were ESP agnostic) Strong technical acumen with ESP integrations, HTML/CSS for email, and basic data troubleshooting Familiarity with CRMs, CDPs, ecommerce platforms like Shopify, and Google Analytics A sharp eye for content strategy, segmentation, and automation logic Ability to analyze performance metrics and deliver clear, actionable reporting Experience managing enterprise-level client relationships Excellent communication and collaboration skills Self-motivated, detail-oriented, and highly organizedespecially in remote settings Why Join CrucialPoint?
CrucialPoint is a full-service retention marketing agency built for ecommerce brands ready to scale. From email to SMS, push, loyalty, and beyondwe help brands build stronger customer relationships that drive serious results.Youll join a fast-moving, collaborative team of marketers, strategists, and creatives who care deeply about performance. We offer flexibility, autonomy, and the opportunity to work on high-impact accounts across a range of industries.
Sound like you?
Apply now and help shape the future of ecommerce retention marketing.
Precision Email, SMS, Loyalty, & Retention Marketing for the Worlds Leading Brands. #J-18808-Ljbffr