Bighorn Law
Marketing Manager Purpose-Driven, Strategic & Creative
Location: Richmond, KY (In-office with some flexibility)
Position Type: Full-time
Compensation: Starting at $50,000 annually + performance-based bonuses
Benefits: 21 days PTO, 10 paid holidays, healthcare, life insurance options
Are you an experienced marketer who thrives in a fast-paced, mission-driven environment? Do you love systems, strategy, and storytellingand care deeply about making a real impact in peoples lives?
We are a purpose-led law firm focused on helping families protect what matters most from the rising costs of long-term care. The clients are at the heart of everything we do. When we learn about a needcase-related or notwe do our best to help. This compassionate approach has led to happier clients and a fulfilling workplace. Were looking for a Marketing Manager to help us share this message more effectively and expand our reach.
Final Note:
Our hiring process involves multiple phases, including written and task-based assessments before interviews. If you're not comfortable with this level of engagement, this role may not be suitable for you. We look forward to learning more about you!
Responsibilities
Key Responsibilities
You will manage all aspects of our marketing strategy and execution:
Maintain and oversee the marketing calendar to ensure timely campaign execution
Plan, coordinate, and promote eventsfrom webinars to in-person gatherings
Draft and publish SEO-friendly blog content using WordPress
Repurpose blog content into engaging social media and email posts
Design and manage email campaigns in ActiveCampaign with automation follow-ups
Monitor conversion metrics from lead to client and optimize accordingly
Maintain marketing and advertising inventory records
Collaborate with leadership to optimize website content and structure
Manage outbound referrals and track outcomes
Build and maintain a high-quality referral source database
Record and edit short videos (using iMovie, Premiere Pro) for events and promotions
Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok
Qualifications
Who Were Looking For
Were not just hiring for skillswere hiring for fit. The right person will be:
Strategic and detail-oriented You love checklists and keeping projects on track
Highly organized and tech-savvy You can troubleshoot tools, calendars, CRMs, and project timelines confidently
People-focused You enjoy client interaction, making calls, and presenting professionally
A team player You contribute ideas, adapt to growth, and collaborate well
Self-motivated You take initiative, follow through, and dont wait to be told what to do
Mission-aligned You believe in our vision and see how this role supports your goals
35 years of experience in marketing, communications, or business development
Bachelor's degree in Marketing, Communications, Business, or a related field
Experience with:
WordPress
CRM systems (preferably ActiveCampaign and Actionstep)
Social media platforms and content creation
Multi-line phone systems and multi-user calendars
Microsoft Office (Word, Excel, PowerPoint) and/or Mac equivalents
Strong writing, editing, and proofreading skills
Proven ability to manage projects independently, analyze data, and meet deadlines
Compensation
$50,000
About Elder Law Guidance
We care about clients not just their cases. Happy clients make work better!
We love what we do each day, and we enjoy the people we work with from co-workers to clients.
Our firm focuses on teamwork, coaching, personal growth, client experience, relationships, and value. Recognized by SuperLawyers and LawFirm500 as one of the top 100 fastest-growing law firms.
We prioritize the client experience and staff well-being. We also conduct quarterly staff retreats and weekly meetings to improve systems.
We believe Personal Development Precedes Professional Success. Join our team of elite professionals operating in the lives of clients at their most vulnerable.
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