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Cocomint Inc.

Human Resources Generalist

Cocomint Inc., New York, New York, United States

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Company Description Cocomint Inc. is the parent company of Cocomint Beauty, the #1 TikTok Shop for Asian Beauty in the U.S. Cocomint Inc. is the retail arm of a wholesale company and was founded in 2023.

We are passionate about skincare innovation, and recognize how beauty products can play an important role in an individual's life. Having sold over 1 million Asian beauty products on TikTok Shop and initiated several viral trends in the TikTok beauty space, we are looking to constantly push the envelope of what is possible in the intersection of Asian Beauty technology and Western sensibilities.

Role Description With rapid growth and a dynamic team culture, we’re looking for a proactive Human Resources Generalist to build and support our HR foundation, enabling our team to scale effectively.

The Human Resources Generalist will be a hands-on partner in driving our HR initiatives across the employee lifecycle. This role requires an agile, solutions-oriented individual who can balance day-to-day HR operations with strategic projects as we scale. The ideal candidate thrives in a fast-paced startup environment and is excited to shape HR practices in alignment with our company values.

Key Responsibilities Manage full-cycle recruitment for open roles (sourcing, interviewing, offer process). Oversee onboarding and offboarding processes to provide a consistent and engaging employee experience. Maintain and update HR policies, employee handbook, and procedures to ensure compliance with California labor laws. Serve as the first point of contact for employee relations. Administer benefits, PTO/PSL requests, and support payroll processing. Coordinate performance review cycles and support goal-setting initiatives. Organize employee engagement activities that reflect our brand culture and values. Maintain accurate and up-to-date employee records (physical and digital), ensuring data privacy and compliance. Assist with the development of training programs, including manager development and compliance training. Support workplace safety initiatives and ensure HR practices align with our commitment to a positive and equitable work environment.

Qualifications Bachelor’s degree in Human Resources, Business Administration, or related field. 5+ years of HR generalist experience, ideally within a startup, beauty, fashion, or creative industry. Strong working knowledge of California employment law and HR best practices. Proven ability to manage multiple priorities and pivot in a fast-paced, evolving environment. Excellent interpersonal, communication, and problem-solving skills. High level of integrity, discretion, and professionalism. Experience with HRIS systems (e.g., Gusto, BambooHR) a plus.

Benefits: Health Insurance (forthcoming) 401(k) matching Paid time off

Schedule: Full-time (min. 40 hours per week) Monday to Friday, hybrid Monday, Tuesday, Thursday - in office Wednesday, Friday - remote

Ability to Commute: Norwalk, CA 90650

Compensation: $65,000 - 95,000 per year