SoFi
Senior Product Manager, Home Loans Growth
SoFi, San Francisco, California, United States, 94199
Senior Product Manager, Home Loans Growth
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Base pay range: $124,800.00/yr - $234,000.00/yr
This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Overview We’re looking for a Senior Product Manager to join SoFi’s Home Loans team and lead the pre-application experience for new members. This role will be responsible for optimizing the top of the Home Loans funnel from landing pages through to application start. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience. Your mission will be to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi. That includes building smart, personalized, and high-converting experiences for both first-time visitors and existing members, and using experimentation, data, and customer insights to continually iterate and improve. This is a hands-on, full-stack PM role. You’ll partner with engineering, design, growth marketers, data scientists, and others to deliver measurable business impact and delightful member experiences. You’ll lead independently, own key metrics, and help shape the strategy for Home Loans growth at SoFi.
What You’ll Do
Own the product strategy, roadmap, and execution for the top-of-funnel Home Loans experience, from landing page to application start.
Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products.
Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross-functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly.
Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members.
Champions SoFi’s values, especially Iterate, Learn, Innovate, in day-to-day work.
What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data-driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams.
Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in mortgage, lending, or consumer fintech.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely).
Prior work on personalized landing pages, rate tools, or pricing calculators.
Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable).
Compensation And Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age, physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Employment Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Product Management and Marketing
Referrals increase your chances of interviewing at SoFi by 2x
Sign in to set job alerts for “Senior Product Manager” roles.
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Base pay range: $124,800.00/yr - $234,000.00/yr
This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Overview We’re looking for a Senior Product Manager to join SoFi’s Home Loans team and lead the pre-application experience for new members. This role will be responsible for optimizing the top of the Home Loans funnel from landing pages through to application start. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience. Your mission will be to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi. That includes building smart, personalized, and high-converting experiences for both first-time visitors and existing members, and using experimentation, data, and customer insights to continually iterate and improve. This is a hands-on, full-stack PM role. You’ll partner with engineering, design, growth marketers, data scientists, and others to deliver measurable business impact and delightful member experiences. You’ll lead independently, own key metrics, and help shape the strategy for Home Loans growth at SoFi.
What You’ll Do
Own the product strategy, roadmap, and execution for the top-of-funnel Home Loans experience, from landing page to application start.
Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products.
Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross-functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly.
Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members.
Champions SoFi’s values, especially Iterate, Learn, Innovate, in day-to-day work.
What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data-driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams.
Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in mortgage, lending, or consumer fintech.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely).
Prior work on personalized landing pages, rate tools, or pricing calculators.
Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable).
Compensation And Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age, physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Employment Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Product Management and Marketing
Referrals increase your chances of interviewing at SoFi by 2x
Sign in to set job alerts for “Senior Product Manager” roles.
Note: This refinement preserves the core content and structure while removing extraneous boilerplate and formatting inconsistencies. If you need further trimming or a shorter job description, I can adjust accordingly.
#J-18808-Ljbffr