SoFi
Senior Product Manager, Home Loans Growth
We’re looking for a Senior Product Manager to join SoFi’s Home Loans team and lead the pre-application experience for new members. This role will be responsible for optimizing the top of the Home Loans funnel from landing pages through to application start. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience.
Your mission will be to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi. That includes building smart, personalized, and high-converting experiences for both first-time visitors and existing members, and using experimentation, data, and customer insights to continually iterate and improve.
This is a hands-on, full-stack PM role. You’ll partner with a dedicated engineering team, designer, growth marketers, data scientists, and many others to deliver measurable business impact and delightful member experiences. You’ll lead independently, own key metrics, and help shape the strategy for Home Loans growth at SoFi.
What You’ll Do
Own the product strategy, roadmap, and execution for the top‑of‑funnel Home Loans experience, from landing page to application start.
Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products.
Develop and launch high‑impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross‑functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly.
Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members.
Champion SoFi’s values, especially Iterate, Learn, Innovate, in day‑to‑day work.
What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data‑driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non‑technical teams.
Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in mortgage, lending, or consumer fintech.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely).
Prior work on personalized landing pages, rate tools, or pricing calculators.
Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable).
Compensation And Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. The base pay range provided is $124,800.00/yr - $234,000.00/yr. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, age, disability, or any other basis prohibited by applicable state or federal law. SoFi is committed to an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights.
New York applicants: Notice of Employee Rights. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
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Your mission will be to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi. That includes building smart, personalized, and high-converting experiences for both first-time visitors and existing members, and using experimentation, data, and customer insights to continually iterate and improve.
This is a hands-on, full-stack PM role. You’ll partner with a dedicated engineering team, designer, growth marketers, data scientists, and many others to deliver measurable business impact and delightful member experiences. You’ll lead independently, own key metrics, and help shape the strategy for Home Loans growth at SoFi.
What You’ll Do
Own the product strategy, roadmap, and execution for the top‑of‑funnel Home Loans experience, from landing page to application start.
Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products.
Develop and launch high‑impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross‑functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly.
Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members.
Champion SoFi’s values, especially Iterate, Learn, Innovate, in day‑to‑day work.
What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data‑driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non‑technical teams.
Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in mortgage, lending, or consumer fintech.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely).
Prior work on personalized landing pages, rate tools, or pricing calculators.
Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable).
Compensation And Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. The base pay range provided is $124,800.00/yr - $234,000.00/yr. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, age, disability, or any other basis prohibited by applicable state or federal law. SoFi is committed to an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights.
New York applicants: Notice of Employee Rights. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
#J-18808-Ljbffr