SoFi
Overview
Senior Product Manager, Home Loans Growth at SoFi. This role leads the pre-application experience for new members and is responsible for optimizing the top of the Home Loans funnel from landing pages through to application start. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience. The mission is to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi by building smart, personalized, and high-converting experiences for both first-time visitors and existing members. This is a hands‑on, full‑stack PM role partnering with a dedicated engineering team, designer, growth marketers, data scientists, and other stakeholders to deliver measurable business impact and delightful member experiences.
What You’ll Do
Own the product strategy, roadmap, and execution for the top-of-funnel Home Loans experience, from landing page to application start.
Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products.
Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross-functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly.
Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members.
Champion SoFi’s values, especially Iterate, Learn, Innovate, in day-to-day work.
What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data-driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams.
Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in mortgage, lending, or consumer fintech.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely).
Prior work on personalized landing pages, rate tools, or pricing calculators.
Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable).
Compensation And Benefits The base pay range for this role is $124,800.00/yr - $234,000.00/yr. Final base pay offer will be determined based on individual factors such as experience, skills, and location.
Employee Privacy Notice and Equal Employment Opportunity: SoFi provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, age, national origin, disability, or any other basis prohibited by applicable law. We also provide accommodations to candidates with disabilities during the application process upon request. For details, visit the SoFi Careers page or contact accommodations@sofi.com.
To view all of our comprehensive benefits, visit our Benefits at SoFi page. Except as noted, remote work is not available from certain locations due to insurance coverage issues.
Internal Applicants:
If you are a current employee, please apply through the Internal Job Board in Greenhouse.
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Senior Product Manager, Home Loans Growth at SoFi. This role leads the pre-application experience for new members and is responsible for optimizing the top of the Home Loans funnel from landing pages through to application start. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience. The mission is to help new and existing SoFi members discover, explore, and begin their journey toward homeownership with SoFi by building smart, personalized, and high-converting experiences for both first-time visitors and existing members. This is a hands‑on, full‑stack PM role partnering with a dedicated engineering team, designer, growth marketers, data scientists, and other stakeholders to deliver measurable business impact and delightful member experiences.
What You’ll Do
Own the product strategy, roadmap, and execution for the top-of-funnel Home Loans experience, from landing page to application start.
Define and track key success metrics, including Home Loans web → Quality Start conversion, Home Loans share among SoFi members, and cross-sell to other SoFi products.
Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross-functionally with marketing, sales, compliance, capital markets, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand borrower needs, test hypotheses, and iterate quickly.
Help existing SoFi members discover Home Loans while also acquiring net-new SoFi members.
Champion SoFi’s values, especially Iterate, Learn, Innovate, in day-to-day work.
What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data-driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams.
Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in mortgage, lending, or consumer fintech.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely).
Prior work on personalized landing pages, rate tools, or pricing calculators.
Experience working with CRM or marketing automation tools (e.g., Salesforce, Iterable).
Compensation And Benefits The base pay range for this role is $124,800.00/yr - $234,000.00/yr. Final base pay offer will be determined based on individual factors such as experience, skills, and location.
Employee Privacy Notice and Equal Employment Opportunity: SoFi provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, age, national origin, disability, or any other basis prohibited by applicable law. We also provide accommodations to candidates with disabilities during the application process upon request. For details, visit the SoFi Careers page or contact accommodations@sofi.com.
To view all of our comprehensive benefits, visit our Benefits at SoFi page. Except as noted, remote work is not available from certain locations due to insurance coverage issues.
Internal Applicants:
If you are a current employee, please apply through the Internal Job Board in Greenhouse.
#J-18808-Ljbffr