Vertex Pharmaceuticals
Director, HCP Marketing, US Kidney - Pove
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Overview Director, HCP Marketing, US Kidney - Pove. Vertex is seeking a talented leader to join our US Kidney Business Unit to support our aspirations of bringing Povetacicept to patients, a Phase 3 investigational therapy that has the potential to transform lives across multiple serious diseases.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. The Director, HCP Marketing leads the HCP marketing team for povetacicept within the US Kidney Business Unit, alongside a small team of direct reports, preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases. This role will help shape the overall US launch strategy and develop and execute the HCP promotional marketing strategy and tactics. Responsibilities
Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team Works cross-functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications Ensures that the brand strategy is translated with an effective tactical plan for HCPs Collaborates with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget Collaborates with field leadership and team members to obtain input on launch strategies and tactics; establishes, monitors, and optimizes relevant launch KPIs Directs tactical execution including brand planning and creative efforts; manages agencies to ensure on-budget, timely deliverables and partners with the communications review committee Measures impact of initiatives based on ROI; pivots investments to maximize impact and identifies opportunities for automation and efficiency Models and promotes a culture of compliance, ethics, and integrity Qualifications
Bachelor's degree Typically requires 10 years of marketing, consulting or agency experience in healthcare/biopharmaceuticals with demonstrated supervisory/management experience, or an equivalent combination of experience and education Preferred experiences: specialty product launch experience; work within highly competitive markets; Kidney experience Required Skills
Direct experience with communications review committee for review of tactics Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations Analytical mindset with ability to lead others to solve complex problems Ability to develop strategy, make strategic recommendations, and monitor performance Entrepreneurial and innovative spirit with ability to develop creative solutions Advanced knowledge of market forecasts and relationship of business drivers to revenue Advanced MS Office skills (PPT, Excel, Word) Experience in pharmaceutical marketing or closely related field Pay and Benefits Pay Range: $194,400 - $291,600 Disclosure: The range is a base salary estimate. Eligible for annual bonus and annual equity awards. Overtime eligibility may apply where required by law. Total Rewards include comprehensive benefits, time off, and other programs. Flex & Work Arrangement Flex Designation: Hybrid-Eligible or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be Hybrid (remote up to two days per week) or On-Site (five days per week with ad hoc flexibility). Note: Flex status is subject to Vertex policy and may change. Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants. Vertex is an E-Verify Employer in the United States and will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Applicants requiring accommodations should contact the recruiter or Talent Acquisition at ApplicationAssistance@vrtx.com
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. The Director, HCP Marketing leads the HCP marketing team for povetacicept within the US Kidney Business Unit, alongside a small team of direct reports, preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases. This role will help shape the overall US launch strategy and develop and execute the HCP promotional marketing strategy and tactics. Responsibilities
Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team Works cross-functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications Ensures that the brand strategy is translated with an effective tactical plan for HCPs Collaborates with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget Collaborates with field leadership and team members to obtain input on launch strategies and tactics; establishes, monitors, and optimizes relevant launch KPIs Directs tactical execution including brand planning and creative efforts; manages agencies to ensure on-budget, timely deliverables and partners with the communications review committee Measures impact of initiatives based on ROI; pivots investments to maximize impact and identifies opportunities for automation and efficiency Models and promotes a culture of compliance, ethics, and integrity Qualifications
Bachelor's degree Typically requires 10 years of marketing, consulting or agency experience in healthcare/biopharmaceuticals with demonstrated supervisory/management experience, or an equivalent combination of experience and education Preferred experiences: specialty product launch experience; work within highly competitive markets; Kidney experience Required Skills
Direct experience with communications review committee for review of tactics Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations Analytical mindset with ability to lead others to solve complex problems Ability to develop strategy, make strategic recommendations, and monitor performance Entrepreneurial and innovative spirit with ability to develop creative solutions Advanced knowledge of market forecasts and relationship of business drivers to revenue Advanced MS Office skills (PPT, Excel, Word) Experience in pharmaceutical marketing or closely related field Pay and Benefits Pay Range: $194,400 - $291,600 Disclosure: The range is a base salary estimate. Eligible for annual bonus and annual equity awards. Overtime eligibility may apply where required by law. Total Rewards include comprehensive benefits, time off, and other programs. Flex & Work Arrangement Flex Designation: Hybrid-Eligible or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be Hybrid (remote up to two days per week) or On-Site (five days per week with ad hoc flexibility). Note: Flex status is subject to Vertex policy and may change. Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants. Vertex is an E-Verify Employer in the United States and will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Applicants requiring accommodations should contact the recruiter or Talent Acquisition at ApplicationAssistance@vrtx.com
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