Product Marketing Manager Job at Fulcrum Global Technologies in Hoffman Estates
Fulcrum Global Technologies, Hoffman Estates, IL, United States, 60179
Overview
We build people-enabled tech-powered solutions for the worlds leading Professional Services Firms. Whether you are an experienced professional or a recent graduate, a career at Fulcrum will challenge and inspire you to grow a career with impact.
Fulcrum GT Core Values
Love, Trust, Care, Respect, Integrity, Client Success, Innovation, Pride
Explore our business areas
From product testing and application development to creative marketing and business development, Fulcrum has the depth of offering to fit your aspirations.
Experienced Careers
Be at the forefront of our strategic journey, leading talented global teams in the pursuit of developing best-in-class client solutions, nurturing new business opportunities and supporting our clients at every step of their digital business transformation.
We train and empower top-tier graduates to be top-tier business leaders. Your diverse workload will mean that no two days are the same and you will leave your comfort zones behind to realize your true potential while exploring the world.
Our Community
At Fulcrum people and passion drive us to be the best in everything we do. We believe that diversity is the catalyst of new ideas, and those new ideas push our boundaries of innovation further each day.
Help us to re-write the digital future of Professional Services platforms, and we will support you in scaling your career with limitless opportunities.
We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.
About the Role
We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You’ll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers.
Key Responsibilities
- Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
- Go-to-Market Strategy: Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
- Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
- Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
- Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
- Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
- Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.
What We’re Looking For
- 4 - 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal-tech.
- Strong ability to craft clear, persuasive messaging from complex ideas.
- Proven track record leading cross-functional initiatives with Product, Sales, and Marketing teams.
- Analytical mindset with experience leveraging data to guide decision-making.
- Excellent communication, storytelling, and presentation skills.
- Self-starter comfortable working in a fast-paced, entrepreneurial environment.
- This role would be based out of Hoffman Estates, IL or London, UK
Nice to Have
- Experience in legal, professional services, or compliance industries.
- Background in content strategy, demand generation, or sales enablement.
- Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
- (US) Competitive Health, Dental and Vision Insurance
- Pet Insurance
- 401k
Job Type
- Full-time
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