Confidential Jobs is hiring: Marketing Manager - Subscription in New York

Overview

2 days ago Be among the first 25 applicants

This range is provided by Confidential Jobs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

This hybrid role requires regular presence in our NYC office.

We’re seeking a Marketing Manager with a passion for media, analytics, and digital growth. You’ll lead data-driven subscription campaigns, manage paid and social media marketing. The ideal candidate knows Piano (or similar platforms), thrives in fast-paced media, and brings 4+ years of experience in performance marketing, preferably within a B2B or subscription-focused environment.

This is a great opportunity to lead digital campaigns and boost subscriber acquisition across print, web, and social platforms.

Responsibilities

• Develop and execute subscription marketing campaigns using Piano or similar subscription/paywall software to drive acquisition, conversion, and retention.
• Lead paid social campaigns across platforms like Meta, LinkedIn, and Google, aligned with our subscription marketing strategy
• Oversee paid media campaigns (search, display, social ads), including strategy, budget management, and performance tracking.
• Analyze subscriber and audience data to inform marketing decisions and optimize campaigns.
• Collaborate with editorial, events, and branded content teams to amplify content and marketing initiatives.
• Manage external vendors, agencies, and junior team members as needed.
• Report on KPIs, subscriber trends, campaign performance, and audience insights.

Requirements

• 4 years of marketing experience, ideally at a media company, subscription service, or digital publication.
• Hands-on experience with Piano software (or similar subscription and paywall platforms) is required.
• Strong knowledge of social media management, content strategy, and analytics tools.
• Experience managing paid media campaigns across Google, Meta, LinkedIn, or similar platforms.
• Excellent analytical, project management, and communication skills.
• Self-starter who thrives in a fast-paced, collaborative environment.

Why Work With Us?

• Be part of an innovative, growing newsroom
• Hybrid work environment with vibrant NYC HQ
• Collaborative, creative team that values experimentation and results