Campaign Marketing Manager Job at Eliassen Group in Charlotte

Campaign Marketing Manager

We are seeking a dynamic Campaign Marketing Manager to join our enterprise marketing team. In this role, you will be responsible for developing, executing, and managing omni-channel marketing campaigns that drive engagement and growth. You will work closely with cross-functional teams to ensure that our marketing strategies align with business objectives and deliver measurable results. This position is ideal for a marketing professional with a strong background in campaign management and a passion for innovative marketing solutions.

Responsibilities:

• Partner with product owners to translate business objectives into measurable marketing goals.
• Own the development and execution of the annual marketing plan for assigned programs.
• Plan, develop, and execute annual multi-channel marketing campaigns, ensuring alignment with program strategy, goals, and timelines.
• Develop creative briefs, coordinate with internal and external partners, and manage campaign deliverables.
• Collaborate across internal and external stakeholders to identify and prioritize marketing strategies, messaging, channel mix, and media opportunities, leading multiple initiatives and campaigns simultaneously.
• Monitor, track, and present insights on key campaign metrics and analytics to measure success and optimize performance.
• Collaborate with senior marketing managers to provide support on portfolio-wide initiatives and cross-business campaigns.
• Support marketing operations and shared initiatives that enhance overall portfolio performance.
• Work closely with stakeholders across regulatory affairs, program management, customer services, corporate communications, legal, and vendor partners to ensure alignment and compliance.
• Ensure quality assurance and compliance across all outbound marketing, protecting customer data and adhering to best practices.
• Manage marketing budgets to ensure all marketing initiatives are delivered within established budget parameters.

Experience Requirements:

• Marketing Campaign Development and Management
• Omni-channel Campaign Planning and Execution
• Data Analytics and Performance Monitoring
• Creative Brief Development
• Project Management Tools and Methodologies
• Proven ability to partner directly with product owners or other cross-functional stakeholders to develop marketing plans and strategies.
• Experience developing and executing campaigns across multiple channels.
• Familiarity with clean energy, renewable energy programs, or residential utility customer offers is a plus.
• Strong organizational skills and attention to detail.

Education Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in developing and executing marketing strategies.