The Institute Of Internal Auditors
Director- Web Operations (Web Ops)
The Institute Of Internal Auditors, Lake Mary, Florida, us, 32795
Summary
The Director of Website Operations is the strategic owner of
TheIIA.org and all IIA public web properties , ensuring that every digital touchpoint drives
engagement, conversion, and revenue growth . This role is accountable for
website performance, user experience, and SEO
while also
governing web content, analytics, and CMS functionality .
Success in this role requires a
strategic, data-driven digital leader
who thrives at the intersection of
marketing, technology, and business enablement . This director partners closely with
IT, BI, PMO, and marketing teams
to continuously evolve The IIA's digital footprint, deliver seamless user journeys, and support new digital product launches.
Key Responsibilities
Digital Strategy & Website Ownership Own
TheIIA.org
and related web properties, ensuring they meet
business goals, performance KPIs, and UX standards . Lead
UX design and conversion optimization
initiatives; manage A/B and multivariate testing programs to continuously improve performance. Develop and execute
SEO/GEO strategy
to increase organic search visibility and qualified traffic. Collaborate with product marketing and business unit leaders to implement
personalization and audience segmentation
strategies. Web Operations & CMS Governance
Serve as the
product owner for Optimizely CMS , overseeing system functionality, vendor relationships, and future CMS planning/training. Govern web content processes, ensuring
accuracy, timeliness, and brand alignment . Partner with IT and PMO to plan and execute
site enhancements, redesigns, and new digital tools
(e.g., IPPF Evolution, Risk in Focus, IIA AI Knowledge Center). Analytics, Reporting & Optimization
Own
web analytics and reporting : GA4, Looker Studio dashboards, data warehouse integrations, uptime, and performance tracking. Deliver
insightful dashboards and actionable reporting
in collaboration with BI teams to optimize campaigns, lead capture, and engagement. Manage
ad serving and advertiser reporting , ensuring accuracy and ROI visibility. Cross-Functional Leadership
Partner with stakeholders across
Marketing, Technology, and Business Units
to launch and optimize new web experiences that drive revenue and member engagement. Lead
continuous improvement cycles
across the digital ecosystem, supported by data and best practices. Team Leadership
Directly supervise and develop the three web team members, fostering
high performance, innovation, and accountability . Manage performance, training, and growth to ensure the team stays ahead of
digital marketing and web technology trends . Qualifications
Bachelor's degree in
Marketing, Digital Media, Computer Science , or related field (Master's preferred). 10+ years of marketing experience , including
7+ years in digital/web marketing leadership . Proven experience with
web operations, UX, SEO, content governance, and conversion optimization . Expertise in
Google Analytics (GA4), web dashboards, data visualization , and campaign performance reporting. Hands-on experience with
CMS (Optimizely preferred), HTML/CSS, CRM integration , and site search functionality. Strong knowledge of
digital marketing best practices
for driving traffic, lead generation, and revenue growth. Skilled in
cross-functional collaboration and stakeholder management . Experience managing
budgets, vendors, and web projects
in a fast-paced environment. Strong
communication, presentation, and leadership skills .
Technical Skills
Expert ability to work and understand digital infrastructure and software related to web development and design, Google Analytics, and site search functionality. Experience with Optimizely CMS and Microsoft Dynamics is a plus.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
Strong ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk and sit. Specific vision abilities required by this job include close vision, distance vision and color vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
This position will require work in our Headquarters office in Lake Mary, FL at least 40% of the time.
The Director of Website Operations is the strategic owner of
TheIIA.org and all IIA public web properties , ensuring that every digital touchpoint drives
engagement, conversion, and revenue growth . This role is accountable for
website performance, user experience, and SEO
while also
governing web content, analytics, and CMS functionality .
Success in this role requires a
strategic, data-driven digital leader
who thrives at the intersection of
marketing, technology, and business enablement . This director partners closely with
IT, BI, PMO, and marketing teams
to continuously evolve The IIA's digital footprint, deliver seamless user journeys, and support new digital product launches.
Key Responsibilities
Digital Strategy & Website Ownership Own
TheIIA.org
and related web properties, ensuring they meet
business goals, performance KPIs, and UX standards . Lead
UX design and conversion optimization
initiatives; manage A/B and multivariate testing programs to continuously improve performance. Develop and execute
SEO/GEO strategy
to increase organic search visibility and qualified traffic. Collaborate with product marketing and business unit leaders to implement
personalization and audience segmentation
strategies. Web Operations & CMS Governance
Serve as the
product owner for Optimizely CMS , overseeing system functionality, vendor relationships, and future CMS planning/training. Govern web content processes, ensuring
accuracy, timeliness, and brand alignment . Partner with IT and PMO to plan and execute
site enhancements, redesigns, and new digital tools
(e.g., IPPF Evolution, Risk in Focus, IIA AI Knowledge Center). Analytics, Reporting & Optimization
Own
web analytics and reporting : GA4, Looker Studio dashboards, data warehouse integrations, uptime, and performance tracking. Deliver
insightful dashboards and actionable reporting
in collaboration with BI teams to optimize campaigns, lead capture, and engagement. Manage
ad serving and advertiser reporting , ensuring accuracy and ROI visibility. Cross-Functional Leadership
Partner with stakeholders across
Marketing, Technology, and Business Units
to launch and optimize new web experiences that drive revenue and member engagement. Lead
continuous improvement cycles
across the digital ecosystem, supported by data and best practices. Team Leadership
Directly supervise and develop the three web team members, fostering
high performance, innovation, and accountability . Manage performance, training, and growth to ensure the team stays ahead of
digital marketing and web technology trends . Qualifications
Bachelor's degree in
Marketing, Digital Media, Computer Science , or related field (Master's preferred). 10+ years of marketing experience , including
7+ years in digital/web marketing leadership . Proven experience with
web operations, UX, SEO, content governance, and conversion optimization . Expertise in
Google Analytics (GA4), web dashboards, data visualization , and campaign performance reporting. Hands-on experience with
CMS (Optimizely preferred), HTML/CSS, CRM integration , and site search functionality. Strong knowledge of
digital marketing best practices
for driving traffic, lead generation, and revenue growth. Skilled in
cross-functional collaboration and stakeholder management . Experience managing
budgets, vendors, and web projects
in a fast-paced environment. Strong
communication, presentation, and leadership skills .
Technical Skills
Expert ability to work and understand digital infrastructure and software related to web development and design, Google Analytics, and site search functionality. Experience with Optimizely CMS and Microsoft Dynamics is a plus.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
Strong ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk and sit. Specific vision abilities required by this job include close vision, distance vision and color vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
This position will require work in our Headquarters office in Lake Mary, FL at least 40% of the time.