Abe
Overview
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. Were future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, etc. Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate strategy into data-driven storytelling Problem solver with competitive and curious mindset Passion for staying on the cutting edge of the industry Ability to organize, prioritize and manage multiple projects concurrently Quality-focused with integrity in advertising Willingness to travel to visit clients approximately once per year, as needed What Success Looks Like
Embody Abe's core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and satisfaction scores Build client trust and renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make sound decisions guiding account strategy Benefits
Base salary range for this role in the United States is $70,000-$80,000 USD with potential for bonus eligibility; actual salary varies based on compensation practices, skills, and experience Medical, dental, vision, disability, and life insurance coverage for you and your family Employer-paid plan for you and partial employer contribution for dependents Wellness benefits: mental health access, Headspace, and more Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, end-of-year recharge Financial: 401(k) with 3% company match Bonus: Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established offices; you must have work authorization and reside in the country. The role may operate 100% virtually from home. We collaborate via Zoom and Slack. You may need to use a laptop and software. You must be able to remain stationary for extended periods, have reliable internet, and a professional background. To perform this job, you must be able to perform essential duties. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations, contact careers@directiveconsulting.com. Additional Information
At Abe, People First is a core value. Were committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. Were future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, etc. Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate strategy into data-driven storytelling Problem solver with competitive and curious mindset Passion for staying on the cutting edge of the industry Ability to organize, prioritize and manage multiple projects concurrently Quality-focused with integrity in advertising Willingness to travel to visit clients approximately once per year, as needed What Success Looks Like
Embody Abe's core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and satisfaction scores Build client trust and renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make sound decisions guiding account strategy Benefits
Base salary range for this role in the United States is $70,000-$80,000 USD with potential for bonus eligibility; actual salary varies based on compensation practices, skills, and experience Medical, dental, vision, disability, and life insurance coverage for you and your family Employer-paid plan for you and partial employer contribution for dependents Wellness benefits: mental health access, Headspace, and more Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, end-of-year recharge Financial: 401(k) with 3% company match Bonus: Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established offices; you must have work authorization and reside in the country. The role may operate 100% virtually from home. We collaborate via Zoom and Slack. You may need to use a laptop and software. You must be able to remain stationary for extended periods, have reliable internet, and a professional background. To perform this job, you must be able to perform essential duties. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations, contact careers@directiveconsulting.com. Additional Information
At Abe, People First is a core value. Were committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr