Digital Marketing Channel Manager

We have a great team of friendly, talented and inspiring people at First United. As a learning organization, we take pride in offering exciting opportunities for employees to grow and follow their passions. That's one of the many reasons First United has been voted as one of the top places to work in Oklahoma since 2009! Browse this page to find out more about the First United culture and the many benefits of working here. Then, use our "Get Started" section to take your first step to being a part of First United.* Conduct keyword research to support Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategies across owned properties.* Ensure coordination between owned, earned, and paid media properties to deliver consistent messaging and amplify performance.* Update, optimize, and monitor local listings (e.g., Google Business Profiles), ensuring accuracy and performance tracking over time.* Partner with the marketing analytics team to define and report on owned channel performance metrics.* Write and edit keyword-optimized, user-centered content for websites aligned with SEO and AEO goals, following compliance review.* Direct and collaborate with the web developer on UX improvements, tagging infrastructure, and conversion rate optimization (CRO) strategies for the website and landing pages.* Provide strategic input and cross-functional guidance to the Social Media Strategist, aligning on growth objectives, content planning, and engagement strategy.* Complete all required compliance exams on a yearly basis.* Adherence to all First United Policies and Procedures.* Dresses professionally.* Other duties as assigned by manager.* Bachelors degree in related disciplines, such as Marketing or Business required* Minimum of 3 years of digital marketing or channel experience* Experience working directly with financial services, B2B, or tech verticals a plus* Demonstrated ability to grow and scale digital marketing channels.* Ability to act as digital marketing SME for internal partners. #J-18808-Ljbffr