BD
Manager, Regional Digital Marketing and Communications
BD, Salt Lake City, Utah, United States, 84193
Manager, Regional Digital Marketing and Communications
Join to apply for the
Manager, Regional Digital Marketing and Communications
role at
BD Overview We are seeking a Manager, Regional Digital Marketing and Communications to lead the development and execution of strategic, integrated marketing communications plans that align with business objectives across a defined portfolio. This role translates marketing goals into impactful, measurable campaigns and manages agency partnerships to deliver high-quality creative content. Key Responsibilities Collaborate with regional marketing teams to build and implement omnichannel communication strategies, ensuring alignment with brand positioning and customer insights. Be responsible for creative development, messaging, and tactical execution across digital, print, video, and event channels. Own and develop campaign, media and creative briefs for all campaigns, ensuring alignment with strategic objectives, audience insights, and brand voice. Manage internal and external agencies, serving as a creative translator to ensure deliverables meet business needs and brand standards. Lead project management efforts, ensuring campaigns are delivered on time, within budget, and with clear performance metrics. Ensure compliance with copy approval processes and MarTech systems (e.g., Veeva Vault, Showpad, Marketo, Salesforce). Maintain strong cross-functional collaboration with Sales, Marketing, and Clinical teams to ensure effective communication and operational excellence. Qualifications Bachelor’s degree in marketing, communications, or related field required (advanced degree preferred). Minimum 3 years of content management experience required, ideally in B2B healthcare. Proven experience managing creative agencies and delivering digital, print, and video campaigns required Strong project management and communication planning skills required Proficiency in Microsoft Office and familiarity with marketing technology platforms required Willingness to travel 10–20% required At BD, we prioritize on-site collaboration. Most roles require a minimum of 4 days in-office per week to maintain culture and operations, with flexibility where applicable. Remote or field-based positions will have different workplace arrangements indicated in the job posting. Employment may be contingent upon vaccination or testing policies as applicable by location and law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions, encourages you to bring your authentic self to work, and supports learning and growth. BD aims to help you reinvent the future of health and thrive in a culture of accountability and continuous improvement. Location and Work Details Primary work location: USA NJ - Franklin Lakes; Additional location: USA UT - Salt Lake City; Work shift: NA (United States of America). Salary Range $114,600.00 - $189,100.00 USD Annual Equal Opportunity Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. For more information, visit the BD Careers site.
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Join to apply for the
Manager, Regional Digital Marketing and Communications
role at
BD Overview We are seeking a Manager, Regional Digital Marketing and Communications to lead the development and execution of strategic, integrated marketing communications plans that align with business objectives across a defined portfolio. This role translates marketing goals into impactful, measurable campaigns and manages agency partnerships to deliver high-quality creative content. Key Responsibilities Collaborate with regional marketing teams to build and implement omnichannel communication strategies, ensuring alignment with brand positioning and customer insights. Be responsible for creative development, messaging, and tactical execution across digital, print, video, and event channels. Own and develop campaign, media and creative briefs for all campaigns, ensuring alignment with strategic objectives, audience insights, and brand voice. Manage internal and external agencies, serving as a creative translator to ensure deliverables meet business needs and brand standards. Lead project management efforts, ensuring campaigns are delivered on time, within budget, and with clear performance metrics. Ensure compliance with copy approval processes and MarTech systems (e.g., Veeva Vault, Showpad, Marketo, Salesforce). Maintain strong cross-functional collaboration with Sales, Marketing, and Clinical teams to ensure effective communication and operational excellence. Qualifications Bachelor’s degree in marketing, communications, or related field required (advanced degree preferred). Minimum 3 years of content management experience required, ideally in B2B healthcare. Proven experience managing creative agencies and delivering digital, print, and video campaigns required Strong project management and communication planning skills required Proficiency in Microsoft Office and familiarity with marketing technology platforms required Willingness to travel 10–20% required At BD, we prioritize on-site collaboration. Most roles require a minimum of 4 days in-office per week to maintain culture and operations, with flexibility where applicable. Remote or field-based positions will have different workplace arrangements indicated in the job posting. Employment may be contingent upon vaccination or testing policies as applicable by location and law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions, encourages you to bring your authentic self to work, and supports learning and growth. BD aims to help you reinvent the future of health and thrive in a culture of accountability and continuous improvement. Location and Work Details Primary work location: USA NJ - Franklin Lakes; Additional location: USA UT - Salt Lake City; Work shift: NA (United States of America). Salary Range $114,600.00 - $189,100.00 USD Annual Equal Opportunity Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. For more information, visit the BD Careers site.
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