Puffy
Head of Affiliate Marketing (Remote Opportunity)
Puffy, Granite Heights, Wisconsin, United States
Overview
Head of Affiliate Marketing (Remote Opportunity). Direct message the job poster from Puffy. Head of Global Talent Acquisition @ Puffy & RGG | Recruiting, Branding, Data, Strategy & Agentic AI Are you the 1 in 38,712 Affiliate Managers who is bored with incremental gains and looking for a remote-first opportunity? Forget optimizing campaigns. We’re looking for a builder to architect the world’s first AI-powered affiliate empire from anywhere in the world. You’ll be given total ownership of a core growth channel and the AI-native toolbox to make it happen. This isn’t just the next chapter in your career—it's the opportunity to write an entirely new playbook for the industry. You’ll be given total ownership of a core growth channel and an AI-native toolbox to build a comprehensive affiliate ecosystem and drive global growth in a D2C mattress business. At Puffy, we’re not just offering a job. We’re offering a plan to realize your full potential. Responsibilities
Drive the Partnership Strategy:
Work directly with the Director of Marketing to execute and refine the affiliate vision. Your insights will shape growth strategy. Act with Radical Freedom:
Manage budget and tools (Impact, Partnerize) with autonomy to negotiate deals and scale partners without multiple approvals. Be the Kingmaker:
Operate within an organization led by a Forbes Council Member CEO, exposing you to elite business operations and thought leadership. Build a multi-million dollar revenue stream through partnerships and position Puffy as a premier luxury brand globally. Qualifications
5+ years
in building dominant
affiliate programs
in the hyper-competitive
North American D2C sleep industry . Proven ability to build strong relationships with organic publishers and performance partners. Master negotiator who uses data to architect winning strategies that exceed ROAS goals. What Success Looks Like
Your performance is measured by tangible, high-impact results from day one. The first 90 days have two core objectives: KPI #1: Land a New Strategic Partner Target: Launch one new affiliate partner generating
$100K in first-click revenue
within 90 days. ROI Requirements: Upfront fees: 30-day payback Commissions: 300% ROAS minimum Additional costs: 5X ROI within 6 months KPI #2: Secure a Tier-1 Publisher Placement Target: Secure a
Top 10 placement
for Puffy in a Tier-1 "Best Mattresses" guide Potential Tier-1 Publishers: Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis Timeline: Month 1: Secure review commitment from 3+ publishers Month 2: Complete testing with 2+ publishers Month 3: Achieve published Top 10 placement Success Metrics: $50K+ monthly revenue from placement If paid placement required: 30-day breakeven with performance guarantees 200% ROI minimum (including all costs → Commission+Upfront) In 12-24 months you will have built a world-class partnership engine and be leading global affiliate strategy with complete location flexibility. Role Details
Seniority level:
Mid-Senior level Employment type:
Full-time Job function:
Business Development, Marketing, and Strategy/Planning Industries:
Retail Ready to Shape Your Story? Click "Apply" and take the first step. Our streamlined 3-phase hiring process is designed for elite talent. If you pass our online assessment, you could be invited to Phase 2 within one business day.
#J-18808-Ljbffr
Head of Affiliate Marketing (Remote Opportunity). Direct message the job poster from Puffy. Head of Global Talent Acquisition @ Puffy & RGG | Recruiting, Branding, Data, Strategy & Agentic AI Are you the 1 in 38,712 Affiliate Managers who is bored with incremental gains and looking for a remote-first opportunity? Forget optimizing campaigns. We’re looking for a builder to architect the world’s first AI-powered affiliate empire from anywhere in the world. You’ll be given total ownership of a core growth channel and the AI-native toolbox to make it happen. This isn’t just the next chapter in your career—it's the opportunity to write an entirely new playbook for the industry. You’ll be given total ownership of a core growth channel and an AI-native toolbox to build a comprehensive affiliate ecosystem and drive global growth in a D2C mattress business. At Puffy, we’re not just offering a job. We’re offering a plan to realize your full potential. Responsibilities
Drive the Partnership Strategy:
Work directly with the Director of Marketing to execute and refine the affiliate vision. Your insights will shape growth strategy. Act with Radical Freedom:
Manage budget and tools (Impact, Partnerize) with autonomy to negotiate deals and scale partners without multiple approvals. Be the Kingmaker:
Operate within an organization led by a Forbes Council Member CEO, exposing you to elite business operations and thought leadership. Build a multi-million dollar revenue stream through partnerships and position Puffy as a premier luxury brand globally. Qualifications
5+ years
in building dominant
affiliate programs
in the hyper-competitive
North American D2C sleep industry . Proven ability to build strong relationships with organic publishers and performance partners. Master negotiator who uses data to architect winning strategies that exceed ROAS goals. What Success Looks Like
Your performance is measured by tangible, high-impact results from day one. The first 90 days have two core objectives: KPI #1: Land a New Strategic Partner Target: Launch one new affiliate partner generating
$100K in first-click revenue
within 90 days. ROI Requirements: Upfront fees: 30-day payback Commissions: 300% ROAS minimum Additional costs: 5X ROI within 6 months KPI #2: Secure a Tier-1 Publisher Placement Target: Secure a
Top 10 placement
for Puffy in a Tier-1 "Best Mattresses" guide Potential Tier-1 Publishers: Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis Timeline: Month 1: Secure review commitment from 3+ publishers Month 2: Complete testing with 2+ publishers Month 3: Achieve published Top 10 placement Success Metrics: $50K+ monthly revenue from placement If paid placement required: 30-day breakeven with performance guarantees 200% ROI minimum (including all costs → Commission+Upfront) In 12-24 months you will have built a world-class partnership engine and be leading global affiliate strategy with complete location flexibility. Role Details
Seniority level:
Mid-Senior level Employment type:
Full-time Job function:
Business Development, Marketing, and Strategy/Planning Industries:
Retail Ready to Shape Your Story? Click "Apply" and take the first step. Our streamlined 3-phase hiring process is designed for elite talent. If you pass our online assessment, you could be invited to Phase 2 within one business day.
#J-18808-Ljbffr