Nextdoor
Overview
Join to apply for the
Enterprise GTM Architect
role at
Nextdoor . Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. This role focuses on CRM, Marketing Technology Modules, with expertise in Salesforce architecture and Go-To-Market (GTM) systems with additional expertise in Order-to-Cash (O2C), Procure-to-Pay (P2P), Lifecycle and Paid Marketing, etc. You will collaborate across teams to architect scalable solutions that enhance operational efficiency and align with Nextdoor’s strategic goals. This role blends strategic planning with hands-on execution, requiring a leader who can both design IT solutions and implement them.
At Nextdoor, we offer a warm and inclusive work environment with a hybrid employment model that blends in-office presence and work-from-home experience for our valued employees.
Your responsibilities
Strategic Leadership
Develop and execute a scalable GTM and CRM systems strategy, focusing on Salesforce modules, marketing technology platforms (e.g., Iterable), CDP platforms (e.g., Segment), and integration frameworks to drive growth and operational objectives
Partner with cross-functional GTM, Marketing, Sales, and RevOps teams to define and deliver technology roadmaps that enhance customer engagement, data-driven marketing, and long-term scalability
Serve as a trusted advisor to senior GTM leadership, translating business goals into actionable technology and integration plans that drive pipeline, velocity, and revenue impact
Enterprise Systems Design & Optimization
Lead the design, implementation, and optimization of Salesforce (Sales/Service/Marketing Clouds, Pardot, and modules), Iterable, Segment, and related GTM technology, ensuring seamless integration and real-time data flow across the customer lifecycle
Oversee the configuration and enhancement of scalable solutions for lead-to-cash, campaign orchestration, and personalized marketing workflows using CRM, CDP, and automation platforms
Leverage middleware tools like Workato to automate integrations between Salesforce, marketing technologies, third-party data providers, and analytics platforms
Collaboration & Stakeholder Engagement
Collaborate with Sales, Marketing, RevOps, IT, and Product teams to ensure technical GTM solutions align with business priorities, customer experience standards, and revenue goals
Translate complex CRM and MarTech concepts into actionable insights for non-technical stakeholders, driving understanding and buy-in
Facilitate cross-functional workshops to refine requirements, optimize GTM system capabilities, and maximize ROI
Compliance & Security
Ensure compliance with regulatory requirements such as SOX, GDPR, and CCPA by implementing governance, security controls, and data management across GTM, CRM, and MarTech systems
Identify and mitigate risks in integrations and data flow, safeguarding customer and business-critical information
Continuous Improvement & Innovation
Stay ahead of MarTech, CRM, and data orchestration trends—including AI-driven marketing automation, personalization, and multi-channel engagement
Continuously assess Salesforce and GTM systems to identify inefficiencies, leading modernization and integration initiatives
Team Leadership & Development
Lead, mentor, and inspire a high-performing team of GTM systems specialists with deep Salesforce, MarTech, and integration expertise
Coach team members on CRM best practices, evolving MarTech architectures, integration design, and career growth
Define team OKRs aligned to business pipeline, system performance, and enablement metrics
Operational Excellence
Oversee the full lifecycle of GTM and CRM technology implementations, from architecture and planning to deployment and optimization
Establish and monitor system and integration performance metrics, addressing issues to ensure seamless GTM operations
Optimize value from vendor partnerships and technology investments, including contract negotiation and vendor management
Support in-person Nextdoor events (trainings, off-sites, volunteer days, teammate engagement) to strengthen team culture
What you’ll bring to the team
Bachelor’s degree in Computer Science, Business Administration, Marketing Technology, or related field
8+ years’ experience in GTM/CRM enterprise systems, Salesforce modules, integrations, and MarTech/RevOps platforms
Expertise across Salesforce (Sales, Service, Marketing Clouds), plus Iterable or similar marketing automation tools, Segment or equivalent CDPs
Experience building, integrating, and optimizing lead-to-cash flows, marketing orchestration, and data-driven campaigns
Hands-on experience with Workato or equivalent middleware
Strong knowledge of automation, workflow design, and enterprise software in GTM/MarTech
Proven cross-functional leadership and understanding of Sales, Marketing, and Customer data lifecycles
Experience leading and developing GTM systems teams
Interest in applying AI and emerging technologies to work processes
Bonus Points: Salesforce/MarTech/CDP certifications
A passion for Nextdoor’s mission and commitment to local communities
Rewards Compensation, benefits, perks, and recognition programs at Nextdoor form the total rewards package. The starting salary for this role is expected to range from $220,000 to $240,000 annually, with potential variation by geography and experience. Equity awards with quarterly vesting are expected. Benefits include health plans (with an option for 100% employee-only), and OneMedical membership for concierge care.
Nextdoor is committed to diversity and inclusion. We do not discriminate on race, gender, religion, sexual orientation, age, or any other characteristic. We consider qualified applicants with arrest and conviction records as part of our hiring process in accordance with applicable laws.
Other For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice.
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Enterprise GTM Architect
role at
Nextdoor . Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. This role focuses on CRM, Marketing Technology Modules, with expertise in Salesforce architecture and Go-To-Market (GTM) systems with additional expertise in Order-to-Cash (O2C), Procure-to-Pay (P2P), Lifecycle and Paid Marketing, etc. You will collaborate across teams to architect scalable solutions that enhance operational efficiency and align with Nextdoor’s strategic goals. This role blends strategic planning with hands-on execution, requiring a leader who can both design IT solutions and implement them.
At Nextdoor, we offer a warm and inclusive work environment with a hybrid employment model that blends in-office presence and work-from-home experience for our valued employees.
Your responsibilities
Strategic Leadership
Develop and execute a scalable GTM and CRM systems strategy, focusing on Salesforce modules, marketing technology platforms (e.g., Iterable), CDP platforms (e.g., Segment), and integration frameworks to drive growth and operational objectives
Partner with cross-functional GTM, Marketing, Sales, and RevOps teams to define and deliver technology roadmaps that enhance customer engagement, data-driven marketing, and long-term scalability
Serve as a trusted advisor to senior GTM leadership, translating business goals into actionable technology and integration plans that drive pipeline, velocity, and revenue impact
Enterprise Systems Design & Optimization
Lead the design, implementation, and optimization of Salesforce (Sales/Service/Marketing Clouds, Pardot, and modules), Iterable, Segment, and related GTM technology, ensuring seamless integration and real-time data flow across the customer lifecycle
Oversee the configuration and enhancement of scalable solutions for lead-to-cash, campaign orchestration, and personalized marketing workflows using CRM, CDP, and automation platforms
Leverage middleware tools like Workato to automate integrations between Salesforce, marketing technologies, third-party data providers, and analytics platforms
Collaboration & Stakeholder Engagement
Collaborate with Sales, Marketing, RevOps, IT, and Product teams to ensure technical GTM solutions align with business priorities, customer experience standards, and revenue goals
Translate complex CRM and MarTech concepts into actionable insights for non-technical stakeholders, driving understanding and buy-in
Facilitate cross-functional workshops to refine requirements, optimize GTM system capabilities, and maximize ROI
Compliance & Security
Ensure compliance with regulatory requirements such as SOX, GDPR, and CCPA by implementing governance, security controls, and data management across GTM, CRM, and MarTech systems
Identify and mitigate risks in integrations and data flow, safeguarding customer and business-critical information
Continuous Improvement & Innovation
Stay ahead of MarTech, CRM, and data orchestration trends—including AI-driven marketing automation, personalization, and multi-channel engagement
Continuously assess Salesforce and GTM systems to identify inefficiencies, leading modernization and integration initiatives
Team Leadership & Development
Lead, mentor, and inspire a high-performing team of GTM systems specialists with deep Salesforce, MarTech, and integration expertise
Coach team members on CRM best practices, evolving MarTech architectures, integration design, and career growth
Define team OKRs aligned to business pipeline, system performance, and enablement metrics
Operational Excellence
Oversee the full lifecycle of GTM and CRM technology implementations, from architecture and planning to deployment and optimization
Establish and monitor system and integration performance metrics, addressing issues to ensure seamless GTM operations
Optimize value from vendor partnerships and technology investments, including contract negotiation and vendor management
Support in-person Nextdoor events (trainings, off-sites, volunteer days, teammate engagement) to strengthen team culture
What you’ll bring to the team
Bachelor’s degree in Computer Science, Business Administration, Marketing Technology, or related field
8+ years’ experience in GTM/CRM enterprise systems, Salesforce modules, integrations, and MarTech/RevOps platforms
Expertise across Salesforce (Sales, Service, Marketing Clouds), plus Iterable or similar marketing automation tools, Segment or equivalent CDPs
Experience building, integrating, and optimizing lead-to-cash flows, marketing orchestration, and data-driven campaigns
Hands-on experience with Workato or equivalent middleware
Strong knowledge of automation, workflow design, and enterprise software in GTM/MarTech
Proven cross-functional leadership and understanding of Sales, Marketing, and Customer data lifecycles
Experience leading and developing GTM systems teams
Interest in applying AI and emerging technologies to work processes
Bonus Points: Salesforce/MarTech/CDP certifications
A passion for Nextdoor’s mission and commitment to local communities
Rewards Compensation, benefits, perks, and recognition programs at Nextdoor form the total rewards package. The starting salary for this role is expected to range from $220,000 to $240,000 annually, with potential variation by geography and experience. Equity awards with quarterly vesting are expected. Benefits include health plans (with an option for 100% employee-only), and OneMedical membership for concierge care.
Nextdoor is committed to diversity and inclusion. We do not discriminate on race, gender, religion, sexual orientation, age, or any other characteristic. We consider qualified applicants with arrest and conviction records as part of our hiring process in accordance with applicable laws.
Other For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice.
#J-18808-Ljbffr