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Overview
Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information in more than 340,000 neighborhoods across 11 countries. Nextdoor builds technology to foster local community, share important news, and create neighborhood connections at scale. Visit nextdoor.com for more information.
Meet Your Future Neighbors
As the Enterprise GTM Architect at Nextdoor, you will design, implement, and optimize our business systems landscape focused on CRM and Marketing Technology Modules, with expertise in Salesforce architecture, and Go-To-Market (GTM) systems including Order-to-Cash (O2C), Procure-to-Pay (P2P), Lifecycle, and Paid Marketing. You will collaborate across teams to architect scalable solutions that enhance operational efficiency and align with Nextdoor's strategic goals. This role blends strategic planning and hands-on execution, requiring a leader who can design and implement cutting-edge IT solutions.
Nextdoor offers a warm and inclusive work environment with a hybrid model combining in-office and remote work.
The Impact You'll Make As the Enterprise GTM Architect, you will lead the CRM and Marketing Business Systems team and drive the strategic direction of CRM and MarTech systems, ensuring scalable performance and integration. You will shape Nextdoor's enterprise GTM systems landscape using industry frameworks like TOGAF to align business objectives with technology strategies and design scalable architectures across domains such as Salesforce, Iterable, Segment, Twilio, and related GTM systems. Collaborate with cross-functional teams to ensure governance, security, and innovation to support Nextdoor's mission of building stronger communities.
Responsibilities
Strategic Leadership: Develop and execute a scalable GTM and CRM systems strategy focused on Salesforce modules, marketing technology platforms (e.g., Iterable), CDP platforms (e.g., Segment), and integration frameworks to drive growth and operational objectives
Partner with cross-functional GTM, Marketing, Sales, and RevOps teams to define and deliver technology roadmaps that enhance customer engagement, data-driven marketing, and long-term scalability
Serve as a trusted advisor to senior GTM leadership, translating business goals into actionable technology and integration plans that drive pipeline, velocity, and revenue impact
Enterprise Systems Design & Optimization: Lead design, implementation, and optimization of Salesforce Clouds (Sales/Service/Marketing), Pardot, Iterable, Segment, and related GTM technology, ensuring real-time data flow across the customer lifecycle
Oversee configuration and enhancement of scalable solutions for lead-to-cash, campaign orchestration, and personalized marketing workflows using CRM, CDP, and automation platforms
Leverage middleware tools like Workato to automate integrations between Salesforce, marketing technologies, data providers, and analytics platforms
Collaboration & Stakeholder Engagement: Collaborate with Sales, Marketing, RevOps, IT, and Product teams to align GTM solutions with business priorities and revenue goals
Translate complex CRM and MarTech concepts into actionable insights for non-technical stakeholders, driving understanding and buy-in
Facilitate cross-functional workshops to refine requirements and maximize marketing/sales ROI
Compliance & Security: Ensure regulatory compliance (SOX, GDPR, CCPA) by implementing governance, security controls, and data management across GTM, CRM, and MarTech systems
Identify and mitigate risks in integrations and data flow to safeguard information
Continuous Improvement & Innovation: Stay ahead of MarTech, CRM, and data orchestration trends, including AI-driven marketing, personalization, and multi-channel engagement
Assess and modernize Salesforce and GTM systems to unlock speed, scale, and better customer experiences with minimal disruption
Team Leadership & Development: Lead and mentor a high-performing team of GTM systems specialists, fostering collaboration and ongoing learning
Coach team members on CRM best practices, evolving MarTech architectures, integration design, and career growth
Define team OKRs aligned to pipeline, system performance, and enablement metrics
Operational Excellence: Oversee the full lifecycle of GTM and CRM technology implementations, ensuring on-time and on-budget delivery
Establish and monitor system and integration performance metrics; proactively address issues to ensure seamless GTM operations and insights
Optimize value from vendor partnerships and technology investments, including contract negotiation and vendor management
Support in-person Nextdoor events (trainings, off-sites, volunteer days) to strengthen team culture
Qualifications
Bachelor's degree in Computer Science, Business Administration, Marketing Technology, or related field
8+ years' experience in GTM/CRM enterprise systems, Salesforce modules, integrations, and MarTech/RevOps platforms
Expertise across Salesforce (Sales, Service, Marketing Clouds), plus Iterable or similar marketing automation tools, Segment or equivalent CDPs
Experience building, integrating, and optimizing lead-to-cash, marketing orchestration, and data-driven campaigns
Hands-on experience with Workato or equivalent middleware, driving integrations across SaaS platforms
Strong knowledge of automation, workflow design, and enterprise software in the GTM/MarTech context
Proven cross-functional leadership and understanding of Sales, Marketing, and Customer data lifecycles
Experience leading and developing GTM systems teams
Willingness to explore AI and emerging technologies in work processes
Bonus: Salesforce/MarTech/CDP certifications
A passion for Nextdoor's mission to strengthen local communities
Rewards Compensation, benefits, perks, and recognition form Nextdoor's total rewards package. Salary will vary by skills, experience, and geography. The starting salary for this role is expected to range from $220,000 to $240,000 annually, with potential variation based on proficiency level.
Meaningful equity with quarterly vesting starts within 3 months of your start date.
Benefits include health plans (including a 100% employee-only option) and OneMedical membership for concierge care.
Nextdoor is committed to an inclusive workforce and does not discriminate on any basis. We encourage all qualified individuals to apply. We consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. For information about our collection and use of applicants' personal information, see Nextdoor's Personnel Privacy Notice.
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Meet Your Future Neighbors
As the Enterprise GTM Architect at Nextdoor, you will design, implement, and optimize our business systems landscape focused on CRM and Marketing Technology Modules, with expertise in Salesforce architecture, and Go-To-Market (GTM) systems including Order-to-Cash (O2C), Procure-to-Pay (P2P), Lifecycle, and Paid Marketing. You will collaborate across teams to architect scalable solutions that enhance operational efficiency and align with Nextdoor's strategic goals. This role blends strategic planning and hands-on execution, requiring a leader who can design and implement cutting-edge IT solutions.
Nextdoor offers a warm and inclusive work environment with a hybrid model combining in-office and remote work.
The Impact You'll Make As the Enterprise GTM Architect, you will lead the CRM and Marketing Business Systems team and drive the strategic direction of CRM and MarTech systems, ensuring scalable performance and integration. You will shape Nextdoor's enterprise GTM systems landscape using industry frameworks like TOGAF to align business objectives with technology strategies and design scalable architectures across domains such as Salesforce, Iterable, Segment, Twilio, and related GTM systems. Collaborate with cross-functional teams to ensure governance, security, and innovation to support Nextdoor's mission of building stronger communities.
Responsibilities
Strategic Leadership: Develop and execute a scalable GTM and CRM systems strategy focused on Salesforce modules, marketing technology platforms (e.g., Iterable), CDP platforms (e.g., Segment), and integration frameworks to drive growth and operational objectives
Partner with cross-functional GTM, Marketing, Sales, and RevOps teams to define and deliver technology roadmaps that enhance customer engagement, data-driven marketing, and long-term scalability
Serve as a trusted advisor to senior GTM leadership, translating business goals into actionable technology and integration plans that drive pipeline, velocity, and revenue impact
Enterprise Systems Design & Optimization: Lead design, implementation, and optimization of Salesforce Clouds (Sales/Service/Marketing), Pardot, Iterable, Segment, and related GTM technology, ensuring real-time data flow across the customer lifecycle
Oversee configuration and enhancement of scalable solutions for lead-to-cash, campaign orchestration, and personalized marketing workflows using CRM, CDP, and automation platforms
Leverage middleware tools like Workato to automate integrations between Salesforce, marketing technologies, data providers, and analytics platforms
Collaboration & Stakeholder Engagement: Collaborate with Sales, Marketing, RevOps, IT, and Product teams to align GTM solutions with business priorities and revenue goals
Translate complex CRM and MarTech concepts into actionable insights for non-technical stakeholders, driving understanding and buy-in
Facilitate cross-functional workshops to refine requirements and maximize marketing/sales ROI
Compliance & Security: Ensure regulatory compliance (SOX, GDPR, CCPA) by implementing governance, security controls, and data management across GTM, CRM, and MarTech systems
Identify and mitigate risks in integrations and data flow to safeguard information
Continuous Improvement & Innovation: Stay ahead of MarTech, CRM, and data orchestration trends, including AI-driven marketing, personalization, and multi-channel engagement
Assess and modernize Salesforce and GTM systems to unlock speed, scale, and better customer experiences with minimal disruption
Team Leadership & Development: Lead and mentor a high-performing team of GTM systems specialists, fostering collaboration and ongoing learning
Coach team members on CRM best practices, evolving MarTech architectures, integration design, and career growth
Define team OKRs aligned to pipeline, system performance, and enablement metrics
Operational Excellence: Oversee the full lifecycle of GTM and CRM technology implementations, ensuring on-time and on-budget delivery
Establish and monitor system and integration performance metrics; proactively address issues to ensure seamless GTM operations and insights
Optimize value from vendor partnerships and technology investments, including contract negotiation and vendor management
Support in-person Nextdoor events (trainings, off-sites, volunteer days) to strengthen team culture
Qualifications
Bachelor's degree in Computer Science, Business Administration, Marketing Technology, or related field
8+ years' experience in GTM/CRM enterprise systems, Salesforce modules, integrations, and MarTech/RevOps platforms
Expertise across Salesforce (Sales, Service, Marketing Clouds), plus Iterable or similar marketing automation tools, Segment or equivalent CDPs
Experience building, integrating, and optimizing lead-to-cash, marketing orchestration, and data-driven campaigns
Hands-on experience with Workato or equivalent middleware, driving integrations across SaaS platforms
Strong knowledge of automation, workflow design, and enterprise software in the GTM/MarTech context
Proven cross-functional leadership and understanding of Sales, Marketing, and Customer data lifecycles
Experience leading and developing GTM systems teams
Willingness to explore AI and emerging technologies in work processes
Bonus: Salesforce/MarTech/CDP certifications
A passion for Nextdoor's mission to strengthen local communities
Rewards Compensation, benefits, perks, and recognition form Nextdoor's total rewards package. Salary will vary by skills, experience, and geography. The starting salary for this role is expected to range from $220,000 to $240,000 annually, with potential variation based on proficiency level.
Meaningful equity with quarterly vesting starts within 3 months of your start date.
Benefits include health plans (including a 100% employee-only option) and OneMedical membership for concierge care.
Nextdoor is committed to an inclusive workforce and does not discriminate on any basis. We encourage all qualified individuals to apply. We consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. For information about our collection and use of applicants' personal information, see Nextdoor's Personnel Privacy Notice.
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