Park Community
Overview
Role: By emphasizing ONE Park, ONE Mission, ONE Team, the Assistant Vice President (AVP) of Marketing advances Park's presence and impact. This role oversees Park's brand, campaigns, and communications, ensuring consistency, clarity, and alignment across all platforms and audiences. The AVP leads the development of product strategy, positioning Park's services to remain competitive and relevant, and drives go-to-market plans that turn organizational objectives into impactful campaigns across digital, print, in-branch, and community channels. They provide creative direction that transforms strategy into compelling storytelling and experiences, while also establishing performance measures to track outcomes and refine future efforts. As a collaborative leader, the AVP works closely with departments across Park, building alignment and fostering a culture of creativity, accountability, and the ongoing growth and evolution of the marketing team. Essential Functions & Responsibilities
Oversee Park’s brand identity and voice across all platforms, ensuring that campaigns and communications are clear, consistent, and aligned with organizational objectives. Manage the development of messaging that strengthens Park’s reputation, drives engagement, and reflects our mission to members, employees, and the community. Advance Park’s product strategy by positioning services and offerings to remain competitive and relevant. Translate organizational objectives into go-to-market plans and promotional campaigns across digital, print, in-branch, and community channels to support growth and member loyalty. Provide creative direction that turns strategy into compelling storytelling, design, and experiences. Guide the development of relationships, deliverables, content, and events that empower and equip internal teams and connect meaningfully with members and the broader community. Establish performance measures for marketing initiatives and campaigns. Use data and insights to evaluate outcomes, refine strategies, and demonstrate impact, building a culture of accountability and ongoing improvement. Partner with leaders and departments across Park to align marketing initiatives with organizational goals and community impact. Lead, coach, and develop the marketing team, fostering creativity, accountability, and readiness to support Park’s growth. Performs other duties as assigned. Performance Measurements
To be an ambassador of Park's culture supporting the credit union's mission to build thriving communities together ensuring words and actions align with the Park VIBE that defines our Core Values: Vibrant Connections • Inclusive Excellence • Bold Compassion • Endless Empowerment To achieve the credit union's planned market share, assets, loans, and other product/service objectives. To provide friendly, professional and accurate service and support to all members and coworkers. To provide direction and recommendations to management, based on current research data, regarding market strategies and directions the credit union should take. To deliver planned results within budget, meeting credit union's growth objectives. To accomplish all assigned projects according to policy and procedures, and with cross functional collaboration. To complete performance reviews within the prescribed time frame. To hire, direct and motivate a highly qualified staff sufficient to meet the daily operational needs of the department. To maintain a professional work environment, promote teamwork, build respect among coworkers and present a businesslike appearance. To follow all security policies and procedures and report discrepancies or suspicious activity to manager immediately. Knowledge and Skills
Experience
Five years to eight years of progressively responsible leadership experience in marketing, brand management, communications, or a closely related field. Demonstrated success in leading teams, managing campaigns, and delivering measurable growth and engagement outcomes. Education
Bachelor’s degree in marketing, communications, or a related discipline. Interpersonal Skills
Exceptional ability to build trust, champion collaboration, and align cross-functional teams. Motivates and influences others by combining creativity, accountability, and data-driven insight as core aspects of leadership. Other Skills
Strategic thinker with expertise in brand management, campaign development, communications, and public relations. Strong leadership and coaching abilities to elevate team performance and build capacity. Skilled in data-driven marketing, creative direction, and performance measurement. Excellent written and verbal communication skills with the ability to craft clear, compelling messages that engage members, inspire teams, and strengthen Park’s presence in the marketplace and community. Physical Requirements
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. While performing the essential duties of this position, the employee is regularly exposed to a general office environment and interaction with customers. PHYSICAL DEMANDS
The physical demands described here are representative of those required to successfully perform the essential functions of this position, but do not necessarily constitute an exhaustive list of all essential functions. To the extent required by any applicable law, reasonable accommodations will be made to enable qualified individuals with disabilities to perform essential functions where this can be done without posing a direct threat to self or others. While performing the essential duties of this position, the employee frequently must sit, stand, and walk short distances. The employee frequently uses hands and fingers to count currency and handle, manipulate, and feel objects, documents, and office tools and equipment. Reads,writes, listens, speaks, and uses personal computers, copiers, telephones, and other office equipment and software throughout the work day. The employee is occasionally required to stoop, bend, squat, and reach overhead with hands and arms. Occasionally pushing and pulling of office furniture and other objects. The employee may occasionally lift and/or move up to 15 pounds and on occasion lift and/or move up to 25 pounds. Park Community Credit Union is an Equal Opportunity Employer/Veterans/Disabled
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Role: By emphasizing ONE Park, ONE Mission, ONE Team, the Assistant Vice President (AVP) of Marketing advances Park's presence and impact. This role oversees Park's brand, campaigns, and communications, ensuring consistency, clarity, and alignment across all platforms and audiences. The AVP leads the development of product strategy, positioning Park's services to remain competitive and relevant, and drives go-to-market plans that turn organizational objectives into impactful campaigns across digital, print, in-branch, and community channels. They provide creative direction that transforms strategy into compelling storytelling and experiences, while also establishing performance measures to track outcomes and refine future efforts. As a collaborative leader, the AVP works closely with departments across Park, building alignment and fostering a culture of creativity, accountability, and the ongoing growth and evolution of the marketing team. Essential Functions & Responsibilities
Oversee Park’s brand identity and voice across all platforms, ensuring that campaigns and communications are clear, consistent, and aligned with organizational objectives. Manage the development of messaging that strengthens Park’s reputation, drives engagement, and reflects our mission to members, employees, and the community. Advance Park’s product strategy by positioning services and offerings to remain competitive and relevant. Translate organizational objectives into go-to-market plans and promotional campaigns across digital, print, in-branch, and community channels to support growth and member loyalty. Provide creative direction that turns strategy into compelling storytelling, design, and experiences. Guide the development of relationships, deliverables, content, and events that empower and equip internal teams and connect meaningfully with members and the broader community. Establish performance measures for marketing initiatives and campaigns. Use data and insights to evaluate outcomes, refine strategies, and demonstrate impact, building a culture of accountability and ongoing improvement. Partner with leaders and departments across Park to align marketing initiatives with organizational goals and community impact. Lead, coach, and develop the marketing team, fostering creativity, accountability, and readiness to support Park’s growth. Performs other duties as assigned. Performance Measurements
To be an ambassador of Park's culture supporting the credit union's mission to build thriving communities together ensuring words and actions align with the Park VIBE that defines our Core Values: Vibrant Connections • Inclusive Excellence • Bold Compassion • Endless Empowerment To achieve the credit union's planned market share, assets, loans, and other product/service objectives. To provide friendly, professional and accurate service and support to all members and coworkers. To provide direction and recommendations to management, based on current research data, regarding market strategies and directions the credit union should take. To deliver planned results within budget, meeting credit union's growth objectives. To accomplish all assigned projects according to policy and procedures, and with cross functional collaboration. To complete performance reviews within the prescribed time frame. To hire, direct and motivate a highly qualified staff sufficient to meet the daily operational needs of the department. To maintain a professional work environment, promote teamwork, build respect among coworkers and present a businesslike appearance. To follow all security policies and procedures and report discrepancies or suspicious activity to manager immediately. Knowledge and Skills
Experience
Five years to eight years of progressively responsible leadership experience in marketing, brand management, communications, or a closely related field. Demonstrated success in leading teams, managing campaigns, and delivering measurable growth and engagement outcomes. Education
Bachelor’s degree in marketing, communications, or a related discipline. Interpersonal Skills
Exceptional ability to build trust, champion collaboration, and align cross-functional teams. Motivates and influences others by combining creativity, accountability, and data-driven insight as core aspects of leadership. Other Skills
Strategic thinker with expertise in brand management, campaign development, communications, and public relations. Strong leadership and coaching abilities to elevate team performance and build capacity. Skilled in data-driven marketing, creative direction, and performance measurement. Excellent written and verbal communication skills with the ability to craft clear, compelling messages that engage members, inspire teams, and strengthen Park’s presence in the marketplace and community. Physical Requirements
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. While performing the essential duties of this position, the employee is regularly exposed to a general office environment and interaction with customers. PHYSICAL DEMANDS
The physical demands described here are representative of those required to successfully perform the essential functions of this position, but do not necessarily constitute an exhaustive list of all essential functions. To the extent required by any applicable law, reasonable accommodations will be made to enable qualified individuals with disabilities to perform essential functions where this can be done without posing a direct threat to self or others. While performing the essential duties of this position, the employee frequently must sit, stand, and walk short distances. The employee frequently uses hands and fingers to count currency and handle, manipulate, and feel objects, documents, and office tools and equipment. Reads,writes, listens, speaks, and uses personal computers, copiers, telephones, and other office equipment and software throughout the work day. The employee is occasionally required to stoop, bend, squat, and reach overhead with hands and arms. Occasionally pushing and pulling of office furniture and other objects. The employee may occasionally lift and/or move up to 15 pounds and on occasion lift and/or move up to 25 pounds. Park Community Credit Union is an Equal Opportunity Employer/Veterans/Disabled
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