Verizon Communications
Marketing Optimization Senior Manager
Verizon Communications, Basking Ridge, New Jersey, us, 07920
Overview
Apply prior to the end date: October 10, 2025 What you’ll be doing
You will work with campaign teams across Verizon Consumer Group (VCG) to build out quarterly testing plans and provide support and guidance in creating structured, scalable and readable tests to maximize campaign performance. The Senior Manager will also collaborate with the corporate research team on new messaging and creative research to drive meaningful insights for Verizon home and mobile products and services. Responsibilities
Partner with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives. Support campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, etc. Execute agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization. Analyze test results and produce readouts for campaign managers and partner teams. Present executive readouts to senior leadership and across Verizon on testing plans and results. Maintain a repository of past test results and research to provide insights and support for business and product marketing teams. What we’re looking for
You’ll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Experience using statistical analysis to understand marketing performance. Experience building measurable campaign test plans. Experience working efficiently and meeting deadlines in a cross-functional, team-based environment. Proficiency with Microsoft Office software (Excel, PowerPoint, etc.). Comfort with making inferences from data; ability to analyze test results and derive implications beyond the test. Even better if you have one or more of the following: Qualitative and Quantitative research experience. Experience working in or as part of an Agile Marketing organization. Experience working in strategic planning or research. Experience presenting findings and insights targeted to what that audience cares about (up to the executive level). Master’s degree – even better if you have an MBA. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. Where you’ll be working
In this hybrid role, you’ll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for complying with hybrid work policies. Scheduled Weekly Hours
40 Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Benefits and Compensation
Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. Benefits include medical, dental, vision, disability, life insurance, identity protection, pet insurance, and group home & auto insurance. We offer a matched 401(k) savings plan, stock incentive programs, holidays and personal days, parental leave, adoption assistance, tuition assistance, and other incentives as part of a total rewards package. Salary varies by location and experience. This is an incentive-based position with potential to earn more. For part-time roles, compensation is adjusted to hours. The annual salary range for the listed locations on a full-time schedule is: $105,000.00 - $201,000.00. The annual salary range for New York locations on a full-time schedule is: $115,500.00 - $201,000.00. Join our team of creators and collaborators, bringing our story to life and moving our brand forward. Stay in touch
Even if you’re not a V Teamer yet, we’d love to keep you in the loop. Sign up to become part of our network.
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Apply prior to the end date: October 10, 2025 What you’ll be doing
You will work with campaign teams across Verizon Consumer Group (VCG) to build out quarterly testing plans and provide support and guidance in creating structured, scalable and readable tests to maximize campaign performance. The Senior Manager will also collaborate with the corporate research team on new messaging and creative research to drive meaningful insights for Verizon home and mobile products and services. Responsibilities
Partner with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives. Support campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, etc. Execute agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization. Analyze test results and produce readouts for campaign managers and partner teams. Present executive readouts to senior leadership and across Verizon on testing plans and results. Maintain a repository of past test results and research to provide insights and support for business and product marketing teams. What we’re looking for
You’ll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Experience using statistical analysis to understand marketing performance. Experience building measurable campaign test plans. Experience working efficiently and meeting deadlines in a cross-functional, team-based environment. Proficiency with Microsoft Office software (Excel, PowerPoint, etc.). Comfort with making inferences from data; ability to analyze test results and derive implications beyond the test. Even better if you have one or more of the following: Qualitative and Quantitative research experience. Experience working in or as part of an Agile Marketing organization. Experience working in strategic planning or research. Experience presenting findings and insights targeted to what that audience cares about (up to the executive level). Master’s degree – even better if you have an MBA. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. Where you’ll be working
In this hybrid role, you’ll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for complying with hybrid work policies. Scheduled Weekly Hours
40 Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Benefits and Compensation
Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. Benefits include medical, dental, vision, disability, life insurance, identity protection, pet insurance, and group home & auto insurance. We offer a matched 401(k) savings plan, stock incentive programs, holidays and personal days, parental leave, adoption assistance, tuition assistance, and other incentives as part of a total rewards package. Salary varies by location and experience. This is an incentive-based position with potential to earn more. For part-time roles, compensation is adjusted to hours. The annual salary range for the listed locations on a full-time schedule is: $105,000.00 - $201,000.00. The annual salary range for New York locations on a full-time schedule is: $115,500.00 - $201,000.00. Join our team of creators and collaborators, bringing our story to life and moving our brand forward. Stay in touch
Even if you’re not a V Teamer yet, we’d love to keep you in the loop. Sign up to become part of our network.
#J-18808-Ljbffr