Verizon
Overview
Join to apply for the
Marketing Optimization Senior Manager
role at
Verizon . The Senior Manager of Marketing Optimization will work with campaign teams across Verizon Consumer Group (VCG) to build out quarterly testing plans and to provide support and guidance in building structured, scalable and readable tests to maximize campaign performance. The Senior Manager will also work with the corporate research team for new messaging and creative research that will help drive meaningful insights to support Verizon home and mobile products and services. Responsibilities
Partner with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives. Support campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, etc. Execute agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization. Analyze test results and produce readouts for campaign managers and partner teams. Present executive readouts to senior leadership and across Verizon on testing plans and results. Maintain a repository of past test results and research to provide insights and support for business and product marketing teams. What We’re Looking For
You’ll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Experience using statistical analysis to understand marketing performance. Experience building measurable campaign test plans. Experience working efficiently and meeting deadlines in a cross-functional, team-based environment. Proficiency with Microsoft Office software (Excel, PowerPoint, etc.). Comfort with making inferences from data; ability to analyze test results and then derive implications beyond said test. Nice-to-Have
Qualitative and Quantitative research experience. Experience working in or as part of an Agile Marketing organization. Experience working in strategic planning or research. Experience presenting findings and insights targeted to what that audience cares about (up to the executive level). Master’s degree – better if you have an MBA. Verizon encourages you to apply even if you don’t meet every “Nice-to-Have” qualification. Work Arrangement
Where you’ll be working: This hybrid role has a defined work location that includes working from home and a minimum of three days per week in the office, as determined by your manager. Employees are responsible for complying with hybrid work policies. Benefits And Compensation
Our benefits are designed to help you move forward in your career and in your life outside of Verizon. Benefits include health and wellness options, 401(k) match, stock incentives, holidays and personal days, parental leave, tuition assistance, and more as part of our total rewards package. Salary ranges vary by location and experience. This is an incentive-based position with potential to earn more. For part-time roles, compensation will be adjusted accordingly. The annual salary range for the listed locations is: $105,000.00 - $201,000.00. For New York locations, the range is $115,500.00 - $201,000.00. EEO Statement
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Referrals increase your chances of interviewing at Verizon. We encourage you to apply for this role if it aligns with your experience and interests.
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Join to apply for the
Marketing Optimization Senior Manager
role at
Verizon . The Senior Manager of Marketing Optimization will work with campaign teams across Verizon Consumer Group (VCG) to build out quarterly testing plans and to provide support and guidance in building structured, scalable and readable tests to maximize campaign performance. The Senior Manager will also work with the corporate research team for new messaging and creative research that will help drive meaningful insights to support Verizon home and mobile products and services. Responsibilities
Partner with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives. Support campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, etc. Execute agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization. Analyze test results and produce readouts for campaign managers and partner teams. Present executive readouts to senior leadership and across Verizon on testing plans and results. Maintain a repository of past test results and research to provide insights and support for business and product marketing teams. What We’re Looking For
You’ll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Experience using statistical analysis to understand marketing performance. Experience building measurable campaign test plans. Experience working efficiently and meeting deadlines in a cross-functional, team-based environment. Proficiency with Microsoft Office software (Excel, PowerPoint, etc.). Comfort with making inferences from data; ability to analyze test results and then derive implications beyond said test. Nice-to-Have
Qualitative and Quantitative research experience. Experience working in or as part of an Agile Marketing organization. Experience working in strategic planning or research. Experience presenting findings and insights targeted to what that audience cares about (up to the executive level). Master’s degree – better if you have an MBA. Verizon encourages you to apply even if you don’t meet every “Nice-to-Have” qualification. Work Arrangement
Where you’ll be working: This hybrid role has a defined work location that includes working from home and a minimum of three days per week in the office, as determined by your manager. Employees are responsible for complying with hybrid work policies. Benefits And Compensation
Our benefits are designed to help you move forward in your career and in your life outside of Verizon. Benefits include health and wellness options, 401(k) match, stock incentives, holidays and personal days, parental leave, tuition assistance, and more as part of our total rewards package. Salary ranges vary by location and experience. This is an incentive-based position with potential to earn more. For part-time roles, compensation will be adjusted accordingly. The annual salary range for the listed locations is: $105,000.00 - $201,000.00. For New York locations, the range is $115,500.00 - $201,000.00. EEO Statement
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Referrals increase your chances of interviewing at Verizon. We encourage you to apply for this role if it aligns with your experience and interests.
#J-18808-Ljbffr