Verizon
Overview
When you join Verizon, you’ll be part of a community that values sharing ideas freely and growing professionally. Verizon powers and empowers how people live, work, and play by connecting them to what brings them joy. We drive innovation, creativity, and impact, with a team that believes listening is the starting point for learning. If you’re looking to join a team that collaborates in crisis and celebration, consider becoming part of the V Team. What you'll be doing
The Senior Manager of Marketing Optimization
will work with campaign teams across Verizon Consumer Group (VCG) to build quarterly testing plans and provide guidance to create structured, scalable, and readable tests that maximize campaign performance. The role also collaborates with the corporate research team for messaging and creative research to drive meaningful insights for Verizon home and mobile products and services. Responsibilities
Partner with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives. Support campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, and related elements. Execute agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization. Analyze test results and produce readouts for campaign managers and partner teams. Present executive readouts to senior leadership and across Verizon on testing plans and results. Maintain a repository of past test results and research to provide insights and support for business and product marketing teams. What we're looking for
You'll need to have: Bachelor's degree or four or more years of work experience. Six or more years of relevant experience, demonstrated through work and/or military experience, or specialized training. Experience using statistical analysis to understand marketing performance. Experience building measurable campaign test plans. Experience working efficiently and meeting deadlines in a cross-functional, team-based environment. Proficiency with Microsoft Office software (Excel, PowerPoint, etc.). Comfort with making inferences from data; ability to analyze test results and derive implications beyond the test. Even better if you have
Qualitative and quantitative research experience. Experience working in or as part of an Agile Marketing organization. Experience working in strategic planning or research. Experience presenting findings and insights to audiences that matter, up to the executive level. Master's degree (MBA preferred). If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every "even better" qualification listed above. Where you'll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for complying with hybrid work policies. Scheduled Weekly Hours
40 Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Benefits and Compensation
Our benefits are designed to help you move forward in your career and in other areas of your life. Benefits include medical, dental, vision, short and long-term disability, life insurance, identity theft protection, pet insurance, and group home & auto insurance. We offer a matched 401(k) plan, stock incentive programs, holidays, personal days, parental leave, adoption assistance, tuition assistance, and other incentives as part of a comprehensive total rewards package. Some roles include premium pay (overtime, shift differential, holiday pay, allowances, etc.). Newly hired employees receive up to 15 days of vacation per year, which may grow with service. For part-time roles, benefits vary by eligibility. The salary varies by location and experience. This is an incentive-based position with potential for additional earnings. For full-time roles, the annual salary range is: $105,000.00 - $201,000.00; for New York locations, it is: $115,500.00 - $201,000.00.
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When you join Verizon, you’ll be part of a community that values sharing ideas freely and growing professionally. Verizon powers and empowers how people live, work, and play by connecting them to what brings them joy. We drive innovation, creativity, and impact, with a team that believes listening is the starting point for learning. If you’re looking to join a team that collaborates in crisis and celebration, consider becoming part of the V Team. What you'll be doing
The Senior Manager of Marketing Optimization
will work with campaign teams across Verizon Consumer Group (VCG) to build quarterly testing plans and provide guidance to create structured, scalable, and readable tests that maximize campaign performance. The role also collaborates with the corporate research team for messaging and creative research to drive meaningful insights for Verizon home and mobile products and services. Responsibilities
Partner with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives. Support campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, and related elements. Execute agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization. Analyze test results and produce readouts for campaign managers and partner teams. Present executive readouts to senior leadership and across Verizon on testing plans and results. Maintain a repository of past test results and research to provide insights and support for business and product marketing teams. What we're looking for
You'll need to have: Bachelor's degree or four or more years of work experience. Six or more years of relevant experience, demonstrated through work and/or military experience, or specialized training. Experience using statistical analysis to understand marketing performance. Experience building measurable campaign test plans. Experience working efficiently and meeting deadlines in a cross-functional, team-based environment. Proficiency with Microsoft Office software (Excel, PowerPoint, etc.). Comfort with making inferences from data; ability to analyze test results and derive implications beyond the test. Even better if you have
Qualitative and quantitative research experience. Experience working in or as part of an Agile Marketing organization. Experience working in strategic planning or research. Experience presenting findings and insights to audiences that matter, up to the executive level. Master's degree (MBA preferred). If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every "even better" qualification listed above. Where you'll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Employees are responsible for complying with hybrid work policies. Scheduled Weekly Hours
40 Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Benefits and Compensation
Our benefits are designed to help you move forward in your career and in other areas of your life. Benefits include medical, dental, vision, short and long-term disability, life insurance, identity theft protection, pet insurance, and group home & auto insurance. We offer a matched 401(k) plan, stock incentive programs, holidays, personal days, parental leave, adoption assistance, tuition assistance, and other incentives as part of a comprehensive total rewards package. Some roles include premium pay (overtime, shift differential, holiday pay, allowances, etc.). Newly hired employees receive up to 15 days of vacation per year, which may grow with service. For part-time roles, benefits vary by eligibility. The salary varies by location and experience. This is an incentive-based position with potential for additional earnings. For full-time roles, the annual salary range is: $105,000.00 - $201,000.00; for New York locations, it is: $115,500.00 - $201,000.00.
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