NEST Fragrances,, LLC
Manager / Senior Manager, Global Marketing
NEST Fragrances,, LLC, New York, New York, us, 10261
Overview
About Us :
NEST NEW YORK has a unique approach to fragrance, artfully blending notes of the familiar, the exotic, and the unexpected. Crafted with master perfumers and the finest ingredients, our award-winning fragrances transform the everyday through scents that transport, inspire, and captivate the senses. Since 2008, NEST NEW YORK has evolved into a premium lifestyle brand, expanding beyond fragrance and home collections into wellness, personal care, and fragrance technology. About the Role :
The Senior Manager, Global Marketing plays a key role in the development, implementation and presentation of the individual brand. They will have a strong background in the beauty and fragrance industry, a deep understanding of consumer behavior, and a proven track record of successfully launching innovative products and scaling brands. The individual will be responsible for shaping the brand strategy, positioning, innovation, and marketing campaigns for the designated category. The incumbent will combine industry trends, their refined aesthetic, and consumer centric mindset to continue to elevate the brand.
Responsibilities
Brand Strategy :
Develop and execute a comprehensive brand strategy for existing products and new launches, that aligns with the company's overall vision, values, and business objectives.
Develop and execute full 360 campaigns in partnership with the Creative, Sales and Social teams.
Establish the positioning, target consumer segments, messaging and key attributes.
Present brand programs at retailer and vendor meetings as needed.
Collaborate with cross-functional teams, including product development, sales, and operations, to ensure marketing efforts are integrated and aligned with overall business objectives.
Manage the P&L, adhering or exceeding financial targets.
Innovation :
Manage process of product conceptualization to execution in partnership with cross-functional partners.
Develop innovation pipeline, working closely with Olfactive team to identify and leverage key global fragrance trends and develop products to address regional olfactive preferences.
Partner with Creative on product concepts and storytelling.
Oversee the stage-gate process for technical product development in partnership with the supply chain and creative teams.
Develop impactful presentations to bring stories to life internally and inspire strong consumer-facing campaigns.
Liaise with Operation’s program feasibility and timelines.
Manage preliminary marketing forecasts, providing launch guidance and review channel needs.
Consumer marketing :
Liaise with the Ecommerce team to create impactful direct-to-consumer messaging and promo calendar.
Collaborate closely with Trade Marketing to develop quarterly promotions, event marketing, marketing / sales material, and merchandising.
Work with PR to manage product collaborations and partnerships.
Develop and manage product sampling strategies.
Direct development of consumer literature, mailers, catalogs, and internal training materials.
Manage copy briefing and approval process for all things consumer-facing.
Market Insights and Competitive Analysis :
Determine competitors to track both within the accessible luxury price tier, as well as above and below.
Monitor and share competitors’ actions in terms of performance, product (positioning, texture, ingredients, packaging, and distribution channels), innovation (new lines, and new launches), and new distribution (new channels, and new geographies).
Mine internal and external data to gain consumer insights and identify new customer targets.
Pricing strategy :
Partner with Trade Marketing to develop product pricing strategies, ensuring commercially viable pricing for all new launches.
Partner with Operations and Finance on product COGs to achieve Gross Margin targets.
Analyze market and provide bi-annual price recommendations to keep pace with competitors and deliver incremental sales to the company.
Leadership and Performance :
Establish, monitor and report on key performance metrics, including launch performance, core business sales, and ROI for marketing programs.
Qualifications :
Bachelor’s degree
3-5 years’ experience in the cosmetics, skincare and / or fragrance industry
Exceptional oral, written, and interpersonal communication skills
Strong analytical skills
Strong organizational and follow-up skills
Ability to work independently within a rigorous deadline schedule
Ability to function in a fast-paced, rapidly changing environment
Proficiency in Microsoft Office
Work Location :
New York City, Hybrid (3 days in the office) Pay range and compensation package - $90,000 - $140,000 per year with annual bonus potential. Equal Opportunity Statement - NEST New York is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.
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About Us :
NEST NEW YORK has a unique approach to fragrance, artfully blending notes of the familiar, the exotic, and the unexpected. Crafted with master perfumers and the finest ingredients, our award-winning fragrances transform the everyday through scents that transport, inspire, and captivate the senses. Since 2008, NEST NEW YORK has evolved into a premium lifestyle brand, expanding beyond fragrance and home collections into wellness, personal care, and fragrance technology. About the Role :
The Senior Manager, Global Marketing plays a key role in the development, implementation and presentation of the individual brand. They will have a strong background in the beauty and fragrance industry, a deep understanding of consumer behavior, and a proven track record of successfully launching innovative products and scaling brands. The individual will be responsible for shaping the brand strategy, positioning, innovation, and marketing campaigns for the designated category. The incumbent will combine industry trends, their refined aesthetic, and consumer centric mindset to continue to elevate the brand.
Responsibilities
Brand Strategy :
Develop and execute a comprehensive brand strategy for existing products and new launches, that aligns with the company's overall vision, values, and business objectives.
Develop and execute full 360 campaigns in partnership with the Creative, Sales and Social teams.
Establish the positioning, target consumer segments, messaging and key attributes.
Present brand programs at retailer and vendor meetings as needed.
Collaborate with cross-functional teams, including product development, sales, and operations, to ensure marketing efforts are integrated and aligned with overall business objectives.
Manage the P&L, adhering or exceeding financial targets.
Innovation :
Manage process of product conceptualization to execution in partnership with cross-functional partners.
Develop innovation pipeline, working closely with Olfactive team to identify and leverage key global fragrance trends and develop products to address regional olfactive preferences.
Partner with Creative on product concepts and storytelling.
Oversee the stage-gate process for technical product development in partnership with the supply chain and creative teams.
Develop impactful presentations to bring stories to life internally and inspire strong consumer-facing campaigns.
Liaise with Operation’s program feasibility and timelines.
Manage preliminary marketing forecasts, providing launch guidance and review channel needs.
Consumer marketing :
Liaise with the Ecommerce team to create impactful direct-to-consumer messaging and promo calendar.
Collaborate closely with Trade Marketing to develop quarterly promotions, event marketing, marketing / sales material, and merchandising.
Work with PR to manage product collaborations and partnerships.
Develop and manage product sampling strategies.
Direct development of consumer literature, mailers, catalogs, and internal training materials.
Manage copy briefing and approval process for all things consumer-facing.
Market Insights and Competitive Analysis :
Determine competitors to track both within the accessible luxury price tier, as well as above and below.
Monitor and share competitors’ actions in terms of performance, product (positioning, texture, ingredients, packaging, and distribution channels), innovation (new lines, and new launches), and new distribution (new channels, and new geographies).
Mine internal and external data to gain consumer insights and identify new customer targets.
Pricing strategy :
Partner with Trade Marketing to develop product pricing strategies, ensuring commercially viable pricing for all new launches.
Partner with Operations and Finance on product COGs to achieve Gross Margin targets.
Analyze market and provide bi-annual price recommendations to keep pace with competitors and deliver incremental sales to the company.
Leadership and Performance :
Establish, monitor and report on key performance metrics, including launch performance, core business sales, and ROI for marketing programs.
Qualifications :
Bachelor’s degree
3-5 years’ experience in the cosmetics, skincare and / or fragrance industry
Exceptional oral, written, and interpersonal communication skills
Strong analytical skills
Strong organizational and follow-up skills
Ability to work independently within a rigorous deadline schedule
Ability to function in a fast-paced, rapidly changing environment
Proficiency in Microsoft Office
Work Location :
New York City, Hybrid (3 days in the office) Pay range and compensation package - $90,000 - $140,000 per year with annual bonus potential. Equal Opportunity Statement - NEST New York is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.
#J-18808-Ljbffr