HireMinds
Overview
We’re seeking a Senior Product Marketing Associate to help shape and communicate the value of innovative products in a dynamic, two-sided marketplace. This role offers exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving adoption. You’ll collaborate with cross-functional teams including Sales, Brand Marketing, Performance Marketing, Creative, and Product. It’s a strong career-building opportunity for someone early in their marketing journey who wants visibility and impact.
What You’ll Do
Conduct and analyze customer research to generate insights that inform product strategy. Develop messaging frameworks and proof points that clearly articulate product value. Partner with Sales to create collateral, pitch decks, and enablement tools that support product adoption. Collaborate with Creative and Performance Marketing to brief and refresh consumer-facing assets (ads, emails, landing pages, testimonials, videos). Contribute to campaigns that span both B2B (dealers) and B2C (consumers) audiences. Share best practices across U.S. and international markets. Build strong partnerships across teams to ensure alignment and transparency. What You Bring
2+ years of marketing experience (tech, marketplace, or product marketing experience preferred). Strong writing and messaging skills with the ability to adapt tone and style. Analytical mindset; comfortable using data to measure impact and guide decisions. Ability to balance creativity with structure—organized, resourceful, and solution-oriented. Comfort working in a fast-paced, collaborative environment. Bachelor’s degree; writing-intensive and/or quantitative background a plus. What’s in It for You:
Hybrid model (~3 days/week in office) with additional flex and remote weeks. Commuter stipend, daily lunch stipend, and excellent office space. Comprehensive health, wellness, and career development benefits.
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Conduct and analyze customer research to generate insights that inform product strategy. Develop messaging frameworks and proof points that clearly articulate product value. Partner with Sales to create collateral, pitch decks, and enablement tools that support product adoption. Collaborate with Creative and Performance Marketing to brief and refresh consumer-facing assets (ads, emails, landing pages, testimonials, videos). Contribute to campaigns that span both B2B (dealers) and B2C (consumers) audiences. Share best practices across U.S. and international markets. Build strong partnerships across teams to ensure alignment and transparency. What You Bring
2+ years of marketing experience (tech, marketplace, or product marketing experience preferred). Strong writing and messaging skills with the ability to adapt tone and style. Analytical mindset; comfortable using data to measure impact and guide decisions. Ability to balance creativity with structure—organized, resourceful, and solution-oriented. Comfort working in a fast-paced, collaborative environment. Bachelor’s degree; writing-intensive and/or quantitative background a plus. What’s in It for You:
Hybrid model (~3 days/week in office) with additional flex and remote weeks. Commuter stipend, daily lunch stipend, and excellent office space. Comprehensive health, wellness, and career development benefits.
#J-18808-Ljbffr