HireMinds
We’re seeking a Senior Product Marketing Associate to help shape and communicate the value of innovative products in a dynamic, two-sided marketplace. This role offers exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving adoption. You’ll collaborate with cross-functional teams including Sales, Brand Marketing, Performance Marketing, Creative, and Product. It’s a strong career-building opportunity for someone early in their marketing journey who wants visibility and impact.
What You’ll Do
- Conduct and analyze customer research to generate insights that inform product strategy.
- Develop messaging frameworks and proof points that clearly articulate product value.
- Partner with Sales to create collateral, pitch decks, and enablement tools that support product adoption.
- Collaborate with Creative and Performance Marketing to brief and refresh consumer-facing assets (ads, emails, landing pages, testimonials, videos).
- Contribute to campaigns that span both B2B (dealers) and B2C (consumers) audiences.
- Share best practices across U.S. and international markets.
- Build strong partnerships across teams to ensure alignment and transparency.
What You Bring
- 2+ years of marketing experience (tech, marketplace, or product marketing experience preferred).
- Strong writing and messaging skills with the ability to adapt tone and style.
- Analytical mindset; comfortable using data to measure impact and guide decisions.
- Ability to balance creativity with structure—organized, resourceful, and solution-oriented.
- Comfort working in a fast-paced, collaborative environment.
- Bachelor’s degree; writing-intensive and/or quantitative background a plus.
What’s in It for You:
- Hybrid model (~3 days/week in office) with additional flex and remote weeks.
- Commuter stipend, daily lunch stipend, and excellent office space.
- Comprehensive health, wellness, and career development benefits.