Kalamazoo Valley Community College
Associate Director of Marketing
Kalamazoo Valley Community College, East Texas, Pennsylvania, United States
Overview
Please apply online at jobs.kvcc.edu. This position will remain posted until filled; however, priority consideration will be given to applications received by October 5, 2025. Posting Number:
201101470P Job Title:
Associate Director of Marketing Location:
Texas Township Campus Full-Time/Part-Time:
Full Time Pay Rate:
$59,130 minimum per year. Starting salary will be based on education and experience that exceeds the stated minimum qualifications. Position Type:
Staff Department:
College Promotion About Us
Kalamazoo Valley Community College is a comprehensive, fully accredited, public, two-year college in Kalamazoo, MI. We offer associate degrees in more than 60 areas of study and 50 certificate programs. Kalamazoo Valley Community College creates innovative and equitable opportunities that empower all to learn, grow and thrive. About the Opportunity
Kalamazoo Valley is seeking a full-time
Associate Director of Marketing
to lead and implement college marketing strategies and programs. An additional responsibility of this position is to support the mission of the institution, abide by the policies, procedures, rules and regulations of the college, and promote positive student and customer relations. Essential Job Functions
Develops and executes college communication strategies in collaboration with senior management. Maintains internal client list and oversees the completion of marketing projects including promotional and public relations campaigns. Ensures compliance with college branding and identity guidelines. Manages three or more direct reports, participates in the hiring process, ensures appropriate onboarding, training, coaching and discipline, and, through collaboration with the Human Resources Department, develops and implements effective supervisory practices. Oversees the implementation of campaigns through the Customer Relationship Management System (CRM) related to student recruitment and retention. Coordinates production of promotional material for large-scale college-wide events including engagement and oversight of designers, photographers and other staff. Collaborates with IT to ensure timely compliance, identifies and resolves CRM campaign issues and errors and assists with data generation for campaign management. Plans, develops and supports the budget development for projects and monitors expenses, assists with budget review and recommendations, report generation, data extraction, procedure and process analysis and compliance with internal reporting. Drafts, edits and distributes college-wide emails to both students, faculty and staff. Performs other related duties as assigned. Knowledge, Skills and Abilities
Knowledge of acceptable college relations principles. Knowledge of acceptable supervisory practices and procedures. Skill in planning and developing budgets. Skill in managing multiple projects. Skill in meeting the needs of internal and external customers. Skill in coordinating activities associated with producing publications. Skill in the use of computers and software applications related to the essential functions of the job. Skill in effective verbal and written communication. Ability to identify and resolve problems in a timely manner. Ability to work independently with minimal supervision. Ability to establish and maintain effective working relationships with other personnel and the public. Qualifications
Minimum Qualifications:
Appropriate education, training, experience and talents are required. An example would be a bachelor’s degree in a related field, such as journalism or public relations, and four (4) years of related experience; or an equivalent combination of training, education and experience. Preferred Qualifications and Experience: Physical Demands
The work is sedentary and may require exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or move objects, including the human body. Requires mental acuity, the ability to make rational decisions, the ability to express ideas verbally, and close visual acuity. Work Hours
Monday-Friday; 8:00 a.m. - 5:00 p.m. Posting Date
Posting Date 09/16/2025 Closing Date
Special Instructions to Applicants: Please apply online at jobs.kvcc.edu. This position will remain posted until filled; however, priority consideration will be given to applications received by October 5, 2025. EEO Statement
As an employer, Kalamazoo Valley encourages, welcomes, and fosters differences because we believe that diversity makes us great. It is the policy of Kalamazoo Valley Community College not to discriminate on the basis of race (including traits associated with race such as hair texture and protective hairstyles), religion, color, national origin/ethnicity, sex, sexual orientation, gender identity, gender expression, pregnancy, disability, genetic information, age, height, weight, familial status, veteran status, marital status, citizenship, or any other status or characteristic protected by law, in its programs, services, employment or activities. All qualified applicants will be given equal opportunity and consideration for employment; please consider joining us as we empower all to learn, grow and thrive. Prior to a job offer, candidates will be required to complete a criminal record background check. For some positions, a credit history investigation may also be required. Information gathered will be used for job-related purposes to the extent permitted by applicable law and will not result in an automatic disqualification from an employment opportunity. Required Documents
Resume Cover Letter Letter of Recommendation Unofficial Transcripts Optional Documents Letter of Recommendation 2 Professional References Posting Specific Questions
Required fields are indicated with an asterisk (*).
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Please apply online at jobs.kvcc.edu. This position will remain posted until filled; however, priority consideration will be given to applications received by October 5, 2025. Posting Number:
201101470P Job Title:
Associate Director of Marketing Location:
Texas Township Campus Full-Time/Part-Time:
Full Time Pay Rate:
$59,130 minimum per year. Starting salary will be based on education and experience that exceeds the stated minimum qualifications. Position Type:
Staff Department:
College Promotion About Us
Kalamazoo Valley Community College is a comprehensive, fully accredited, public, two-year college in Kalamazoo, MI. We offer associate degrees in more than 60 areas of study and 50 certificate programs. Kalamazoo Valley Community College creates innovative and equitable opportunities that empower all to learn, grow and thrive. About the Opportunity
Kalamazoo Valley is seeking a full-time
Associate Director of Marketing
to lead and implement college marketing strategies and programs. An additional responsibility of this position is to support the mission of the institution, abide by the policies, procedures, rules and regulations of the college, and promote positive student and customer relations. Essential Job Functions
Develops and executes college communication strategies in collaboration with senior management. Maintains internal client list and oversees the completion of marketing projects including promotional and public relations campaigns. Ensures compliance with college branding and identity guidelines. Manages three or more direct reports, participates in the hiring process, ensures appropriate onboarding, training, coaching and discipline, and, through collaboration with the Human Resources Department, develops and implements effective supervisory practices. Oversees the implementation of campaigns through the Customer Relationship Management System (CRM) related to student recruitment and retention. Coordinates production of promotional material for large-scale college-wide events including engagement and oversight of designers, photographers and other staff. Collaborates with IT to ensure timely compliance, identifies and resolves CRM campaign issues and errors and assists with data generation for campaign management. Plans, develops and supports the budget development for projects and monitors expenses, assists with budget review and recommendations, report generation, data extraction, procedure and process analysis and compliance with internal reporting. Drafts, edits and distributes college-wide emails to both students, faculty and staff. Performs other related duties as assigned. Knowledge, Skills and Abilities
Knowledge of acceptable college relations principles. Knowledge of acceptable supervisory practices and procedures. Skill in planning and developing budgets. Skill in managing multiple projects. Skill in meeting the needs of internal and external customers. Skill in coordinating activities associated with producing publications. Skill in the use of computers and software applications related to the essential functions of the job. Skill in effective verbal and written communication. Ability to identify and resolve problems in a timely manner. Ability to work independently with minimal supervision. Ability to establish and maintain effective working relationships with other personnel and the public. Qualifications
Minimum Qualifications:
Appropriate education, training, experience and talents are required. An example would be a bachelor’s degree in a related field, such as journalism or public relations, and four (4) years of related experience; or an equivalent combination of training, education and experience. Preferred Qualifications and Experience: Physical Demands
The work is sedentary and may require exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or move objects, including the human body. Requires mental acuity, the ability to make rational decisions, the ability to express ideas verbally, and close visual acuity. Work Hours
Monday-Friday; 8:00 a.m. - 5:00 p.m. Posting Date
Posting Date 09/16/2025 Closing Date
Special Instructions to Applicants: Please apply online at jobs.kvcc.edu. This position will remain posted until filled; however, priority consideration will be given to applications received by October 5, 2025. EEO Statement
As an employer, Kalamazoo Valley encourages, welcomes, and fosters differences because we believe that diversity makes us great. It is the policy of Kalamazoo Valley Community College not to discriminate on the basis of race (including traits associated with race such as hair texture and protective hairstyles), religion, color, national origin/ethnicity, sex, sexual orientation, gender identity, gender expression, pregnancy, disability, genetic information, age, height, weight, familial status, veteran status, marital status, citizenship, or any other status or characteristic protected by law, in its programs, services, employment or activities. All qualified applicants will be given equal opportunity and consideration for employment; please consider joining us as we empower all to learn, grow and thrive. Prior to a job offer, candidates will be required to complete a criminal record background check. For some positions, a credit history investigation may also be required. Information gathered will be used for job-related purposes to the extent permitted by applicable law and will not result in an automatic disqualification from an employment opportunity. Required Documents
Resume Cover Letter Letter of Recommendation Unofficial Transcripts Optional Documents Letter of Recommendation 2 Professional References Posting Specific Questions
Required fields are indicated with an asterisk (*).
#J-18808-Ljbffr