Akraya is hiring: Marketing Manager III (Lifecycle Marketing Manager (CRM Specia

Primary Skills: CRM-Expert, Analytics-Advanced, Martech-Intermediate, ProjectManagement-Advanced, A/BTesting-Advanced Location: Mountain View CA (#LI-Hybrid) Contract:W2 Duration: 18 months Pay Range:$95 - $99 Per Hour #LP JOB SUMMARY: We are seeking a seasoned Lifecycle Marketing Manager to design, implement, and optimize comprehensive marketing campaigns across various channels, including email, in-product display, push, and SMS. The ideal candidate will utilize customer insights, behavioral data, and marketing technologies to drive conversion, revenue growth, and enhance segmentation effectiveness. Collaboration with cross-functional teams and a strong partnership with data scientists and analytics teams are critical to building, executing, and measuring impactful go-to-market strategies and campaign optimizations. JOB REQUIREMENTS: Design and launch end-to-end marketing campaigns with optimal segmentation and targeting across multiple channels. Own the management and measurement of campaign automations in platforms such as Eloqua, Marketo, and Quickbase. Leverage data and analytics to drive campaign strategies, segmentation, and ongoing optimizations. Direct A/B/Split testing methodologies and analysis to refine campaigns and increase effectiveness. Collaborate with cross-functional teams and external partners to ensure the successful execution of marketing objectives. Must Have Skills Strong analytical and problem-solving skills. Profound knowledge in Martech tools (Eloqua, Marketo, Campaign Manager). Exceptional project and time management abilities. Industry Experience: Minimum 6 years of experience in B2C or B2B lifecycle marketing. This role requires a mix of creative campaign design and rigorous analytics, ideal for candidates passionate about using data and technology to drive marketing success. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!