Senior Account Executive, Cybersecurity Job at Highwire in Salt Lake City

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About Highwire

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you.

Senior Account Executive – Cybersecurity on the Cybersecurity team partners with leading-edge brands at the forefront of global security innovation—working across threat intelligence, cloud security, incident response, identity, and beyond. You bring 3–5 years of public relations experience in an agency environment, with direct experience in cybersecurity, and you thrive on tackling complex topics and turning them into compelling, media-worthy narratives.

What You'll Do

• Media & Influencer Relations: Lead media strategy and execution for cybersecurity clients, with strong relationships across 10+ reporters across business, trade, and cybersecurity outlets.
• Craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership.
• Identify new media trends, outlets, and journalists in the security space and share insights across the agency.
• Drive influencer engagement, content campaigns, and amplification strategies across digital and social platforms.
• Use social channels to boost client visibility and executive voice while supporting broader narrative efforts.
• Measure and communicate the ROI of PR programs using analytics to optimize initiatives.
• Coach junior staff on cybersecurity-specific media strategies and relationship building.
• Client Service & Program Management: Own tactical execution of cybersecurity-focused PR elements, including media relations, analyst engagement, thought leadership, speaking, and content.
• Lead weekly client calls, provide strategic counsel, and serve as a trusted contact—even during sensitive or reactive news cycles.
• Manage projects from kickoff through execution, keeping deliverables on track and aligned to broader goals.
• Develop quarterly cybersecurity campaign plans, incorporating industry trends and timely angles.
• Monitor threat landscape, competitors, and regulatory developments to identify timely commentary opportunities.
• Support client media training, including message development and session follow-up.
• Help develop budgets and allocate team resources based on evolving client needs.
• Writing & Content Development: Write and edit high-impact cybersecurity-focused content, such as thought leadership articles, press releases, contributed pieces, speaking abstracts, award nominations, and analyst briefings; ensure content is technically accurate and relevant.
• Develop timely narratives that translate technical topics for media and business audiences.
• Insights, Analytics & Integration: Lead results reporting and campaign measurement, articulating outcomes and PR value to clients; leverage insights to refine campaigns; collaborate across teams for integrated service delivery.
• Identify and adopt AI tools that support campaign precision, speed, and efficiency.
• Mentorship & Collaboration: Mentor and support junior staff, fostering an inclusive, high-performing team culture built on respect and collaboration.
• Agency Engagement & Operations: Contribute to new business initiatives and participate in background research and pitches; write for Highwire’s blog and engage with agency social channels to share cybersecurity insights.
• Professional Growth & Self-Development: Set and track quarterly goals with your manager to support career development and meet client and internal expectations.

What You Bring

• 3–5 years of PR/communications experience in an agency setting (required).
• Direct experience with cybersecurity clients or within the security industry.
• Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios, etc.).
• Ability to translate complex cybersecurity topics into compelling media narratives.
• Excellent writing, editing, and content development skills.
• Experience managing client communications, priorities, and deliverables.
• Confidence using analytics tools and reporting on performance metrics.
• A collaborative, curious, client-first mindset.

Why Highwire?

Highwire is redefining tech PR, with a focus on cybersecurity as a driver of trust, risk, and resilience. You’ll be supported, challenged, and empowered to do your best work and help build a safer digital future.

Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy with extended breaks for summer and winter holidays
• Empower Hours on Fridays; team can log off by 3pm
• 401K Match
• Medical and dental benefits / FSA
• Paid Parental Leave
• Home office equipment stipend
• Commuter Benefit
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonuses
• New business referral bonuses
• Quarterly Highwire events and a dog-friendly environment

For safety and compliance, applications are submitted through official Highwire channels and domains.