Akraya
Lifecycle Marketing Manager - Growth Marketing Team:
Akraya, Mountain View, California, us, 94039
Primary Skills: CRM Marketing (Advanced), Data Analysis (Intermediate), SaaS Campaigns (Advanced), A/B Testing (Intermediate), Multi-channel Orchestration (Advanced)
Contract Type: W2
Location: Mountain View, CA (#LI-Hybrid)
Duration: 12 Months
Pay Range:$86 - $89 per hour
#LP
Summary:
We are looking for dynamic Lifecycle Marketing Manager to enhance our Global Business Solutions Group by crafting and executing comprehensive campaign strategies to boost customer growth and revenue. In this role, you'll tap into big data insights, machine learning, and automation to propel the success of small businesses and self-employed clients through the QuickBooks platform. By leading cross-functional teams, you'll deliver meticulously segmented and highly personalized multi-channel campaigns, driving significant impacts on our customers' prosperity journey.
Key Responsibilities:
Design and manage end-to-end lifecycle marketing campaigns across email, in-product discovery, push, and SMS. Harness customer insights and KPIs to develop and measure impactful go-to-market strategies. Collaborate closely with cross-functional teams to execute and refine campaign strategies. Own campaign deliverables, leveraging tools like Campaign Manager, Braze, or Eloqua for automation and measurement. Direct A/B testing programs to optimize campaign performance and contribute to continuous learning and improvement.
Must-Have Skills:
Proven expertise in CRM Marketing and lifecycle email campaigns for SaaS products. Strong analytical capabilities for effective data utilization in campaign logic and performance tracking. Excellent communication skills with the ability to drive strategic conversations using data.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Design and manage end-to-end lifecycle marketing campaigns across email, in-product discovery, push, and SMS. Harness customer insights and KPIs to develop and measure impactful go-to-market strategies. Collaborate closely with cross-functional teams to execute and refine campaign strategies. Own campaign deliverables, leveraging tools like Campaign Manager, Braze, or Eloqua for automation and measurement. Direct A/B testing programs to optimize campaign performance and contribute to continuous learning and improvement.
Must-Have Skills:
Proven expertise in CRM Marketing and lifecycle email campaigns for SaaS products. Strong analytical capabilities for effective data utilization in campaign logic and performance tracking. Excellent communication skills with the ability to drive strategic conversations using data.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!