Warner Music Group
Overview
VP, Global Marketing is a key member of Warner Music Group’s Global Priorities Team, responsible for amplifying WMG’s most important releases to break global superstars and expand market share. This leader owns the “what, why and how” of WMG’s Global Priority System, setting strategy, positioning, investment, and alignment across regions in close collaboration with Digital, Creative, Regional Marketing, and Label teams. They also allocate WMG’s global marketing budget, in partnership with the SVP, ensuring resources are deployed effectively behind the artists and campaigns with the greatest worldwide potential. This is a high-impact role for an experienced marketer who combines industry expertise, creative instinct, and global perspective with fluency in digital culture. The VP will drive record-breaking results for WMG’s top artists while positioning the Global Priority System as a key differentiator in how the company breaks and sustains global superstars.
Responsibilities
Own the “what, why, and how” of the Global Priority System, ensuring clarity of purpose, alignment, and global adoption
Position the Global Priority System as a differentiator for WMG, reinforcing it as a reason artists sign with the company and as a core driver of breaking global superstars
Serve as a key liaison with WMG leadership, providing visibility, insights, and alignment on global artist performance
Combine data and strategic insights to set success metrics on an artist-by-artist basis, creating accountability for all global teams
Champion innovation by testing new formats, platforms, and first-mover opportunities in digital, fan engagement, and artist development
Act as a thought leader within WMG, representing global marketing priorities, trends, and successes to internal and external stakeholders
Partner with Repertoire Owners to define global amplification strategies for WMG’s priority artists, ensuring central marketing investments support campaigns that resonate across cultures, platforms, and markets
Direct the delivery of services via Global Marketing’s Integrated Marketing Services group to execute impactful campaigns that drive measurable growth
Ensure global, regional, local, and label-level marketing plans are fully integrated and aligned to maximize impact
Monitor campaign performance across markets and platforms, adapting strategies in real time to optimize results and outcomes
Partner with the SVP to oversee WMG’s global marketing budget, ensuring efficient allocation of resources behind the artists and campaigns with the greatest worldwide potential
Collaborate with Finance to track investment performance, refine spending decisions, and ensure alignment with global strategic priorities
Use data-driven insights at global and market levels to optimize marketing spend
Partner with Marketing Intelligence to define KPIs and attribution frameworks that measure campaign effectiveness at a global level
Establish and track OKRs for priority campaigns, ensuring consistent measurement and progress
Leverage analytics to identify early-stage artists with global potential and ensure they receive appropriate support
Continuously refine processes, workflows, and toolsets to improve efficiency, scalability, and impact across all markets
Lead, mentor, and inspire global marketing staff, fostering a culture of innovation, accountability, and cross-cultural collaboration
Promote inclusivity and a global mindset across teams and campaigns, ensuring local nuances are respected within a unified global framework
Build capabilities across regions by developing playbooks, sharing best practices, and delivering training that elevates execution worldwide
About you
12+ years of experience in music marketing, entertainment strategy, or artist development, with proven global expertise
Strong track record leading high-impact campaigns for major artists or entertainment brands
Deep knowledge of digital platforms, creator ecosystems, and audience behavior
Understanding of paid media and the campaign types most impactful for a specific goal
Data-driven mindset with experience in the metrics that drive music consumption and content marketing
Experienced at working across global cross-functional teams
Strong financial acumen with experience overseeing multi-national marketing spends
Strategic and creative thinker who can balance ideas with executional excellence
Excellent written and verbal communicator and strong relationship builder across internal and external teams
We’d love it if you also had
Passion for music and a strong grasp of the global industry and cultural landscape
About us As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, WMX, and Warner Music Entertainment. Together, we are Warner Music Group: Independent Minds. Major Sound.
Compensation and work arrangement This position will require being in the office 4 days a week. Salary Range: Annual Rate: $140,000 to $170,000. Warner Music Group is an Equal Opportunity Employer. The pay range is subject to change based on factors including experience and business needs.
Equal Opportunity Warner Music Group is an Equal Opportunity Employer.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Entertainment Providers
Musicians
Book and Periodical Publishing
#J-18808-Ljbffr
VP, Global Marketing is a key member of Warner Music Group’s Global Priorities Team, responsible for amplifying WMG’s most important releases to break global superstars and expand market share. This leader owns the “what, why and how” of WMG’s Global Priority System, setting strategy, positioning, investment, and alignment across regions in close collaboration with Digital, Creative, Regional Marketing, and Label teams. They also allocate WMG’s global marketing budget, in partnership with the SVP, ensuring resources are deployed effectively behind the artists and campaigns with the greatest worldwide potential. This is a high-impact role for an experienced marketer who combines industry expertise, creative instinct, and global perspective with fluency in digital culture. The VP will drive record-breaking results for WMG’s top artists while positioning the Global Priority System as a key differentiator in how the company breaks and sustains global superstars.
Responsibilities
Own the “what, why, and how” of the Global Priority System, ensuring clarity of purpose, alignment, and global adoption
Position the Global Priority System as a differentiator for WMG, reinforcing it as a reason artists sign with the company and as a core driver of breaking global superstars
Serve as a key liaison with WMG leadership, providing visibility, insights, and alignment on global artist performance
Combine data and strategic insights to set success metrics on an artist-by-artist basis, creating accountability for all global teams
Champion innovation by testing new formats, platforms, and first-mover opportunities in digital, fan engagement, and artist development
Act as a thought leader within WMG, representing global marketing priorities, trends, and successes to internal and external stakeholders
Partner with Repertoire Owners to define global amplification strategies for WMG’s priority artists, ensuring central marketing investments support campaigns that resonate across cultures, platforms, and markets
Direct the delivery of services via Global Marketing’s Integrated Marketing Services group to execute impactful campaigns that drive measurable growth
Ensure global, regional, local, and label-level marketing plans are fully integrated and aligned to maximize impact
Monitor campaign performance across markets and platforms, adapting strategies in real time to optimize results and outcomes
Partner with the SVP to oversee WMG’s global marketing budget, ensuring efficient allocation of resources behind the artists and campaigns with the greatest worldwide potential
Collaborate with Finance to track investment performance, refine spending decisions, and ensure alignment with global strategic priorities
Use data-driven insights at global and market levels to optimize marketing spend
Partner with Marketing Intelligence to define KPIs and attribution frameworks that measure campaign effectiveness at a global level
Establish and track OKRs for priority campaigns, ensuring consistent measurement and progress
Leverage analytics to identify early-stage artists with global potential and ensure they receive appropriate support
Continuously refine processes, workflows, and toolsets to improve efficiency, scalability, and impact across all markets
Lead, mentor, and inspire global marketing staff, fostering a culture of innovation, accountability, and cross-cultural collaboration
Promote inclusivity and a global mindset across teams and campaigns, ensuring local nuances are respected within a unified global framework
Build capabilities across regions by developing playbooks, sharing best practices, and delivering training that elevates execution worldwide
About you
12+ years of experience in music marketing, entertainment strategy, or artist development, with proven global expertise
Strong track record leading high-impact campaigns for major artists or entertainment brands
Deep knowledge of digital platforms, creator ecosystems, and audience behavior
Understanding of paid media and the campaign types most impactful for a specific goal
Data-driven mindset with experience in the metrics that drive music consumption and content marketing
Experienced at working across global cross-functional teams
Strong financial acumen with experience overseeing multi-national marketing spends
Strategic and creative thinker who can balance ideas with executional excellence
Excellent written and verbal communicator and strong relationship builder across internal and external teams
We’d love it if you also had
Passion for music and a strong grasp of the global industry and cultural landscape
About us As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, WMX, and Warner Music Entertainment. Together, we are Warner Music Group: Independent Minds. Major Sound.
Compensation and work arrangement This position will require being in the office 4 days a week. Salary Range: Annual Rate: $140,000 to $170,000. Warner Music Group is an Equal Opportunity Employer. The pay range is subject to change based on factors including experience and business needs.
Equal Opportunity Warner Music Group is an Equal Opportunity Employer.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Entertainment Providers
Musicians
Book and Periodical Publishing
#J-18808-Ljbffr