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Women of the Vine & Spirits

Brand Manager

Women of the Vine & Spirits, Norwood, Massachusetts, us, 02062

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Overview

The Brand Manager is responsible for executing assigned suppliers' strategic marketing plans to drive brand growth, awareness, and M.S. Walker profitability across assigned beverage alcohol brands. This role involves close collaboration with Sales, Logistics Team, Director Finance and Administration, Creative Services, Accounts Payable and Accounts Receivable. This position will work primarily out of our headquarters in Norwood, MA. Responsibilities

Supplier Relationships Sales & Execution

Strong relationship and collaboration with assigned suppliers and management team to develop and execute programs and incentives Communicate all programming to Purchasing with depletion forecasts to ensure adequate inventory to support programming Communicate Immediately all programs to Finance Team to coordinate price programs incentives and supplier support.

Budget & Vendor Management

Responsible for supplier gross profit within company. Maintain strong working relationship with Director of Finance & Sales Administration. Manage Accounts Receivable Statements and ensure Suppliers aged Receivable Statements within 60-day terms. Responsible for item set up and maintaining assigned suppliers' item database for accuracy.

Essential Skills Required

Supplier Relationship Management

Build and maintain strong relationships with supplier partners. Act as the primary liaison between suppliers and internal teams. Negotiate and align on brand goals, budgets, and promotional strategies.

Pricing Strategy & Execution

Extensive experience in pricing models, margin analysis, and competitive positioning. Collaborate with finance and purchasing teams to set and adjust pricing

Depletion Forecasting & Purchasing Support

Project depletions based on historical data, market trends, and promotional plans. Provide accurate forecasts to guide purchasing decisions and inventory management. Monitor sell-through rates and adjust forecasts dynamically.

Cross-Functional Collaboration

Work closely with sales, operations, finance, and legal teams.

Multitasking Across Priorities

Ability to manage multiple brands, suppliers, and market initiatives simultaneously. Balancing long-term planning with urgent day-to-day tasks. Managing overlapping deadlines for programming, reporting, and events

Planning & Organizing

Juggling multiple suppliers, priorities and deadlines Aligning supplier expectations with internal capabilities and timelines. Keeping track of promotional calendars, pricing changes, and inventory needs.

Learning on the Fly

Quickly adapting to new supplier portfolios, brand strategies, and market dynamics. Staying current with regulatory changes, consumer trends, and competitive activity. Navigating new systems, tools, and internal processes with minimal ramp-up time.

Travel Requirements

Occasional travel for events, tastings, and Supplier meetings.

Benefits

We offer a Comprehensive Benefits Plan that includes the following: Medical & Dental Insurance Vision Coverage Paid-Time-Off Program Fidelity Investments 401k Disability, Life, Accident & Illness Insurance Packages Discounted Fitness Memberships Free & Discounted Work/Life Resources Career Advancement Opportunities On-Demand Professional & Leadership Development Through M.S. Walker University

Who We Are

Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people - our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization. Mission Statement

Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.

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