M.S. Walker, Inc.
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Regional Sales Director
role at
M.S. Walker, Inc. The
Regional Sales Director
position is responsible for directing a multi-state market (consisting of MA, RI, CT, NY, NJ) to profitably grow the MS Walker Brands (MSWB) portfolio of brands. The Regional Director controls the execution of sales and consumer market development plans through MSWB’s regional team, key Distributor/Broker education and motivation of the MSWB’s Regional Team/Distributor/Broker/Ambassador/Sales Specialist sales force, to achieve optimum profitable sales shipment and depletion volume and distribution goals. Responsibilities
Manages the entire MSWB portfolio/business within the MA, RI, CT, NY, NJ territory. Ensure the attainment of sales goals through the regular evaluation of business partner relationships, new business opportunities, and optimization of present sales and service levels. Responsible for Financials in the territory: Budgets, Depletions, Inventory, Pricing, Bill Backs, and Profit Analysis of shipments and depletions. Drives the decision process to meet nationwide objectives and business forecasts. Manages territory to ensure maximum sales and profits are operating functionally and profitably. Responsible for monthly updates to MSWB executive leadership team on in-market and overall activities, market, and personal performance in relation to KPI’s. Responsible for 50% focus in field, 25% focus on MSWB inter-team management and 25% focus on distributor management. Develops market plans, pricing, and programming with Distributor Partners to ensure MSWB’s state-by-state goals are being met and manages team of direct reports and colleagues to achieve the goals. Plans and progress must be reviewed monthly with the key stakeholders. Manages the execution of standards within Distributor Partners, including holding the distributor accountable to meet goals and implement market plans effectively. Build relationships with top key accounts in the territory to profitably grow MSWB priority brands. Works closely with the MSWB’s and Distributor’s National/Regional Account teams to ensure they are familiar with national on/off premise strategies and programs. Conduct regular brand education and specific program overview meetings with wholesaler(s) to enhance sales force and management knowledge of the MSWB portfolio. Contact new and existing on and off premise customers to discuss their product needs through a relationship-based approach. Have a deep knowledge of pricing and answer customer questions about products, prices, and availability. Emphasize product features based on analysis of customers' needs and on knowledge of product. Participating in Retail and On-Premise event opportunities. Help create additional opportunities for the In-State Wholesaler to promote and sell the MSWB portfolio. Frequently and effectively communicate with Distributor Management on inventory levels and out of stock situations due to possible fluctuations in demand. Coordinate efforts with wholesale sales administration and purchasing on pricing and contract orders. Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences. Participate in Wholesaler events. Collaborate with colleagues to exchange information, such as selling strategies or marketing information. Understand a comprehensive knowledge of the Spirts and Wine categories and leading brands in the market and be able to compare M. S. Walker Brand’s products including brand story, current prices, points of differentiation, regional identity, awards and press. Strategize on how best to achieve sales and merchandising objectives monthly; Maintain accurate historical account purchase information; Achieve monthly, quarterly, and annual sales growth in line with stated overall sales goals. Prepare and deliver presentations balancing the company’s priorities and customer needs, including menu concepts, new product introduction and promotions. Maintain professional and industry knowledge by attending educational workshops, trade shows, conventions, reviewing professional publications and establishing personal networks. Qualifications
Bachelor's Degree preferred (5+ years) in Sales, Marketing, Business Management or related field. Minimum 5-10 years’ experience in industry sales. Sales Experience in both the wine and spirits industry required. Valid Driver’s License. Proficiency in Microsoft Office programs including Outlook, Excel and Powerpoint. Domestic travel required. Reports to EVP, National Sales and VP of National Business Development. Personal Skills And Qualities
High level organizational skills, relationship building and selling skills a must. Strong business acumen and sales analysis. Demonstrated initiative and ability to self-direct projects. History of delivering high quality work on short deadlines. Results oriented. Competitive Urgency. Benefits
Medical & Dental Insurance. Vision Coverage. Paid-Time-Off Program. Fidelity Investments 401k. Disability, Life, Accident & Illness Insurance Packages. Discounted Fitness Memberships. Free & Discounted Work/Life Resources. Career Advancement Opportunities. On-Demand Professional & Leadership Development Through M.S. Walker University. Who We Are
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. Mission Statement
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work.
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Regional Sales Director
role at
M.S. Walker, Inc. The
Regional Sales Director
position is responsible for directing a multi-state market (consisting of MA, RI, CT, NY, NJ) to profitably grow the MS Walker Brands (MSWB) portfolio of brands. The Regional Director controls the execution of sales and consumer market development plans through MSWB’s regional team, key Distributor/Broker education and motivation of the MSWB’s Regional Team/Distributor/Broker/Ambassador/Sales Specialist sales force, to achieve optimum profitable sales shipment and depletion volume and distribution goals. Responsibilities
Manages the entire MSWB portfolio/business within the MA, RI, CT, NY, NJ territory. Ensure the attainment of sales goals through the regular evaluation of business partner relationships, new business opportunities, and optimization of present sales and service levels. Responsible for Financials in the territory: Budgets, Depletions, Inventory, Pricing, Bill Backs, and Profit Analysis of shipments and depletions. Drives the decision process to meet nationwide objectives and business forecasts. Manages territory to ensure maximum sales and profits are operating functionally and profitably. Responsible for monthly updates to MSWB executive leadership team on in-market and overall activities, market, and personal performance in relation to KPI’s. Responsible for 50% focus in field, 25% focus on MSWB inter-team management and 25% focus on distributor management. Develops market plans, pricing, and programming with Distributor Partners to ensure MSWB’s state-by-state goals are being met and manages team of direct reports and colleagues to achieve the goals. Plans and progress must be reviewed monthly with the key stakeholders. Manages the execution of standards within Distributor Partners, including holding the distributor accountable to meet goals and implement market plans effectively. Build relationships with top key accounts in the territory to profitably grow MSWB priority brands. Works closely with the MSWB’s and Distributor’s National/Regional Account teams to ensure they are familiar with national on/off premise strategies and programs. Conduct regular brand education and specific program overview meetings with wholesaler(s) to enhance sales force and management knowledge of the MSWB portfolio. Contact new and existing on and off premise customers to discuss their product needs through a relationship-based approach. Have a deep knowledge of pricing and answer customer questions about products, prices, and availability. Emphasize product features based on analysis of customers' needs and on knowledge of product. Participating in Retail and On-Premise event opportunities. Help create additional opportunities for the In-State Wholesaler to promote and sell the MSWB portfolio. Frequently and effectively communicate with Distributor Management on inventory levels and out of stock situations due to possible fluctuations in demand. Coordinate efforts with wholesale sales administration and purchasing on pricing and contract orders. Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences. Participate in Wholesaler events. Collaborate with colleagues to exchange information, such as selling strategies or marketing information. Understand a comprehensive knowledge of the Spirts and Wine categories and leading brands in the market and be able to compare M. S. Walker Brand’s products including brand story, current prices, points of differentiation, regional identity, awards and press. Strategize on how best to achieve sales and merchandising objectives monthly; Maintain accurate historical account purchase information; Achieve monthly, quarterly, and annual sales growth in line with stated overall sales goals. Prepare and deliver presentations balancing the company’s priorities and customer needs, including menu concepts, new product introduction and promotions. Maintain professional and industry knowledge by attending educational workshops, trade shows, conventions, reviewing professional publications and establishing personal networks. Qualifications
Bachelor's Degree preferred (5+ years) in Sales, Marketing, Business Management or related field. Minimum 5-10 years’ experience in industry sales. Sales Experience in both the wine and spirits industry required. Valid Driver’s License. Proficiency in Microsoft Office programs including Outlook, Excel and Powerpoint. Domestic travel required. Reports to EVP, National Sales and VP of National Business Development. Personal Skills And Qualities
High level organizational skills, relationship building and selling skills a must. Strong business acumen and sales analysis. Demonstrated initiative and ability to self-direct projects. History of delivering high quality work on short deadlines. Results oriented. Competitive Urgency. Benefits
Medical & Dental Insurance. Vision Coverage. Paid-Time-Off Program. Fidelity Investments 401k. Disability, Life, Accident & Illness Insurance Packages. Discounted Fitness Memberships. Free & Discounted Work/Life Resources. Career Advancement Opportunities. On-Demand Professional & Leadership Development Through M.S. Walker University. Who We Are
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. Mission Statement
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work.
#J-18808-Ljbffr