PHC Corporation of North America
Digital Marketing Coordinator
PHC Corporation of North America, Wood Dale, Illinois, us, 60399
Overview
Talent Acquisition US & Europe Region at PHC Group PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainable healthcare and biomedical product solutions. Headquartered in Wood Dale, IL, our goal is to support the work of our customers and to improve the health and well-being of people around the world. Our product lines include CO2 and multigas incubators, ultra-low temperature freezers, cryogenic and biomedical freezers, and high-performance refrigerators. Job Title : Digital Marketing Coordinator About the Opportunity : The Digital Marketing Coordinator will work with the Director of Marketing to develop and maintain the digital marketing tech stack and digital marketing strategic plan. The Digital Marketing Coordinator is responsible for overseeing all digital channels to promote PHCbi brand products to attract, engage, convert, and retain PHCNA customers. This role will be responsible for creating and supporting the digital strategy for a variety of target audiences and implementing that across all internal and external digital channels. The digital marketing analyst has a strong grasp of current and evolving marketing platforms, CRM, and AI tools, thrives in a collaborative environment and is comfortable with ambiguity. Location : This is a hybrid position that will report to the Wood Dale facility Tuesdays through Thursdays every week. What you will be doing Assist Director of Marketing with developing and managing integrated and innovative marketing strategies and tactics for PHCbi brand products’ digital platforms, growing lead generation and traffic through digital efforts Analyze PPC, SEO, organic and paid social, and programmatic digital activity Establish and monitor benchmarks for campaigns and tactics Develop strategic and tactical recommendations Define and build new processes/frameworks to address new marketing use cases as they arise Recommend and implement marketing tech stack improvements to support enhancement of digital marketing capabilities at PHCNA Leverage marketing automation capabilities to build and maintain scalable campaigns, including driving continuous campaign improvement, QA and deployment Monitor email marketing campaigns in Dynamics 365 Utilize A/B testing, pixels, and other digital data to inform audience segmentation strategy for digital communications Oversee the SEO performance of PHCbi brand products’ digital platforms Develop and maintain dashboards and other reporting to inform the marketing team for tactical outcomes and adjustments Report on and assess campaigns based on data analysis to guide future campaigns; advise the Marketing Director when to pivot strategies Collaborate with IT and support teams to address CRM challenges In collaboration with Sales Director, support dealers and resellers in maintaining websites and product information Align with product team to update website and digital assets for PHCNA Support the development of an Artificial Intelligence (AI) marketing platform for marketing automation and analysis Strong data storytelling with intermediate PowerPoint proficiency Responsible for events management in CRM including forms creation, database uploads and maintenance What you need for success 3-5 years of experience in developing digital marketing strategies, maintaining social media, websites, and email communications including PowerBi dashboard creation Bachelor’s Degree in Marketing, Media, Digital Marketing, Communications, or comparable experience At least 3 years’ experience in hands-on marketing automation implementation, preferably with CRM systems such as MS Dynamics 365 Proficient in Google Analytics, SEO, and newsletter platforms/tools Passion for social media and awareness of emerging web trends and best practices Understanding of AI platforms and interest in applying AI to improve digital marketing and customer experience Deep understanding of audience segmentation, positioning, branding, messaging, and direct marketing Creativity and knowledge across social platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) Strong knowledge of HTML and Sitecore Working conditions and physical requirements Ability to sit and stand for long periods Occasional domestic travel (5-10%) The hiring range for this position is:
$70,000 - $90,000, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will depend on skills, experience, qualifications and location, and applicable employment laws. PHCNA offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more. Seniority level Associate Employment type Full-time Job function Marketing
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Talent Acquisition US & Europe Region at PHC Group PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainable healthcare and biomedical product solutions. Headquartered in Wood Dale, IL, our goal is to support the work of our customers and to improve the health and well-being of people around the world. Our product lines include CO2 and multigas incubators, ultra-low temperature freezers, cryogenic and biomedical freezers, and high-performance refrigerators. Job Title : Digital Marketing Coordinator About the Opportunity : The Digital Marketing Coordinator will work with the Director of Marketing to develop and maintain the digital marketing tech stack and digital marketing strategic plan. The Digital Marketing Coordinator is responsible for overseeing all digital channels to promote PHCbi brand products to attract, engage, convert, and retain PHCNA customers. This role will be responsible for creating and supporting the digital strategy for a variety of target audiences and implementing that across all internal and external digital channels. The digital marketing analyst has a strong grasp of current and evolving marketing platforms, CRM, and AI tools, thrives in a collaborative environment and is comfortable with ambiguity. Location : This is a hybrid position that will report to the Wood Dale facility Tuesdays through Thursdays every week. What you will be doing Assist Director of Marketing with developing and managing integrated and innovative marketing strategies and tactics for PHCbi brand products’ digital platforms, growing lead generation and traffic through digital efforts Analyze PPC, SEO, organic and paid social, and programmatic digital activity Establish and monitor benchmarks for campaigns and tactics Develop strategic and tactical recommendations Define and build new processes/frameworks to address new marketing use cases as they arise Recommend and implement marketing tech stack improvements to support enhancement of digital marketing capabilities at PHCNA Leverage marketing automation capabilities to build and maintain scalable campaigns, including driving continuous campaign improvement, QA and deployment Monitor email marketing campaigns in Dynamics 365 Utilize A/B testing, pixels, and other digital data to inform audience segmentation strategy for digital communications Oversee the SEO performance of PHCbi brand products’ digital platforms Develop and maintain dashboards and other reporting to inform the marketing team for tactical outcomes and adjustments Report on and assess campaigns based on data analysis to guide future campaigns; advise the Marketing Director when to pivot strategies Collaborate with IT and support teams to address CRM challenges In collaboration with Sales Director, support dealers and resellers in maintaining websites and product information Align with product team to update website and digital assets for PHCNA Support the development of an Artificial Intelligence (AI) marketing platform for marketing automation and analysis Strong data storytelling with intermediate PowerPoint proficiency Responsible for events management in CRM including forms creation, database uploads and maintenance What you need for success 3-5 years of experience in developing digital marketing strategies, maintaining social media, websites, and email communications including PowerBi dashboard creation Bachelor’s Degree in Marketing, Media, Digital Marketing, Communications, or comparable experience At least 3 years’ experience in hands-on marketing automation implementation, preferably with CRM systems such as MS Dynamics 365 Proficient in Google Analytics, SEO, and newsletter platforms/tools Passion for social media and awareness of emerging web trends and best practices Understanding of AI platforms and interest in applying AI to improve digital marketing and customer experience Deep understanding of audience segmentation, positioning, branding, messaging, and direct marketing Creativity and knowledge across social platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) Strong knowledge of HTML and Sitecore Working conditions and physical requirements Ability to sit and stand for long periods Occasional domestic travel (5-10%) The hiring range for this position is:
$70,000 - $90,000, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will depend on skills, experience, qualifications and location, and applicable employment laws. PHCNA offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more. Seniority level Associate Employment type Full-time Job function Marketing
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