Fairmont Hotels & Resorts
Overview
Fairmont Austin is Austin's largest luxury property with 1,048 guestrooms and suites and over 140,000 square feet of meeting and event space. The Marketing & Social Media Manager supports the strategic marketing direction of the hotel by guiding digital and online perception, content creation for digital and social channels, and driving revenue growth aligned with the hotel’s brand positioning.
Responsibilities
Guide content creation for digital and social channels and manage paid social media campaigns.
Propose and execute social marketing and strategy plans to promote revenue growth and support brand positioning.
Leverage influencer collaborations and work with communications and e-Commerce teams to develop paid campaigns with lifestyle blogs, publications, and local/national partners.
Collaborate with corporate teams and destination marketing organizations to achieve revenue growth goals.
Lead growth and development of aspiring leaders and participate in hotel-wide initiatives and committees in a leadership capacity.
Execute and track performance for internal and external social media campaigns, promotions, advertising, and websites.
Act as liaison between the hotel and Accor marketing support, outside agencies, and contracted vendors/service providers as determined by the Director of Communications.
Develop and manage an annual social media marketing budget and present opportunities for revenue and engagement growth to leadership.
Demonstrate photography and videography proficiency and a visual eye suitable for a luxury market.
Integrate social accounts with the Fairmont Austin website and identify ways to increase visibility to potential guests.
Understand and apply SEO best practices to drive website traffic and revenue opportunities from social media.
Map the consumer journey to optimize opportunities that increase bookings, engagement, and revenue.
Collaborate with the marketing, revenue, distribution, and reservations teams to best serve Fairmont Austin.
Manage vendor relationships with technology and marketing partners and escalate issues with proposed solutions.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications Required Education and Experience
Bachelor’s degree in marketing, communications, or public relations
3+ years marketing, social media and/or public relations experience
Knowledge of marketing communication mediums including print advertising, e-Commerce, and social media
Excellent knowledge of Facebook Business Manager and paid social media platforms
Excellent written and verbal communication skills
Comfortable with reel and video editing a plus
Proficiency with Canva, Microsoft Office, Word, and Outlook
Creative thinker with a strong visual sense for luxury brands
Highly organized, results-oriented, flexible, and able to work under pressure
Ability to travel if necessary
Preferred Experience
Hotel industry marketing experience
Photography or videography capture, editing, or management
Events and public relations experience
Canva and graphic design program proficiency
Work Environment
Work operates in a luxury hotel environment.
Physical Demands
Requires sitting and walking for extended periods throughout the day.
Additional Information Your Team and Working Environment: A team of Heartists committed to working together, supporting each other, and providing the best guest experience.
Our Commitment To Diversity & Inclusion: We are an inclusive company and strive to attract, recruit, and promote diverse talent. We commit to a future where diverse identities are celebrated, and equitable and inclusive practices are woven into everything we do as an organization.
Fairmont Austin is proud to be an Equal Opportunity Employer. EOE/M/F/D/V
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Responsibilities
Guide content creation for digital and social channels and manage paid social media campaigns.
Propose and execute social marketing and strategy plans to promote revenue growth and support brand positioning.
Leverage influencer collaborations and work with communications and e-Commerce teams to develop paid campaigns with lifestyle blogs, publications, and local/national partners.
Collaborate with corporate teams and destination marketing organizations to achieve revenue growth goals.
Lead growth and development of aspiring leaders and participate in hotel-wide initiatives and committees in a leadership capacity.
Execute and track performance for internal and external social media campaigns, promotions, advertising, and websites.
Act as liaison between the hotel and Accor marketing support, outside agencies, and contracted vendors/service providers as determined by the Director of Communications.
Develop and manage an annual social media marketing budget and present opportunities for revenue and engagement growth to leadership.
Demonstrate photography and videography proficiency and a visual eye suitable for a luxury market.
Integrate social accounts with the Fairmont Austin website and identify ways to increase visibility to potential guests.
Understand and apply SEO best practices to drive website traffic and revenue opportunities from social media.
Map the consumer journey to optimize opportunities that increase bookings, engagement, and revenue.
Collaborate with the marketing, revenue, distribution, and reservations teams to best serve Fairmont Austin.
Manage vendor relationships with technology and marketing partners and escalate issues with proposed solutions.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications Required Education and Experience
Bachelor’s degree in marketing, communications, or public relations
3+ years marketing, social media and/or public relations experience
Knowledge of marketing communication mediums including print advertising, e-Commerce, and social media
Excellent knowledge of Facebook Business Manager and paid social media platforms
Excellent written and verbal communication skills
Comfortable with reel and video editing a plus
Proficiency with Canva, Microsoft Office, Word, and Outlook
Creative thinker with a strong visual sense for luxury brands
Highly organized, results-oriented, flexible, and able to work under pressure
Ability to travel if necessary
Preferred Experience
Hotel industry marketing experience
Photography or videography capture, editing, or management
Events and public relations experience
Canva and graphic design program proficiency
Work Environment
Work operates in a luxury hotel environment.
Physical Demands
Requires sitting and walking for extended periods throughout the day.
Additional Information Your Team and Working Environment: A team of Heartists committed to working together, supporting each other, and providing the best guest experience.
Our Commitment To Diversity & Inclusion: We are an inclusive company and strive to attract, recruit, and promote diverse talent. We commit to a future where diverse identities are celebrated, and equitable and inclusive practices are woven into everything we do as an organization.
Fairmont Austin is proud to be an Equal Opportunity Employer. EOE/M/F/D/V
#J-18808-Ljbffr