Opal Soft India Private Limited
Marketing Operations Specialist - Enterprise B2B (Remote)
Opal Soft India Private Limited, Portland, Oregon, United States, 97204
Overview
Marketing Operations Specialist - Enterprise B2B (Remote) As the Marketing Operations Specialist at Opal, you will work with marketing, business development and sales teams to optimize demand generation. You will own the marketing tech stack with HubSpot at its core, ensure data synchronization with critical systems (including Salesforce), own marketing attribution, deliver reporting and insights to increase ROI, support forecasting, and help run smarter campaigns and initiatives. You will be the data-driven partner who provides analytics, processes, training, and tools to help teams move faster and grow revenue. Responsibilities
Oversee, integrate, and optimize the marketing technology stack including HubSpot and other connected tools. Partner with Sales Operations to source, deliver and optimize CRM systems, tools and processes to enhance go-to-market productivity. Monitor inbound lead volumes and routing to ensure data integrity, attribution accuracy, and proper metadata flow across systems (e.g., HubSpot to Salesforce). Provide technical expertise to support marketing campaigns and initiatives to ensure GTM teams have information and resources to perform effectively. Create and maintain scalable processes to measure and manage campaigns, web traffic, channel engagement, lead nurturing, lead scoring, lifecycle workflows, cold outreach cadences, data enrichment, UTM parameters, forms and related data fields. Develop KPIs and recurring metrics reporting, including centralized dashboards to drive performance and alignment. Develop and operationalize demand planning frameworks for metrics such as CPL and ROI, including recommendations on lead and pipeline targets, funnel forecasting and conversion rates (e.g., MQL, SQL, Opportunity, Win). Distill and decipher complex data to identify and resolve marketing and demand generation challenges. Ensure compliance with privacy regulations (GDPR, CCPA, CAN-SPAM, ISO, SOC) and support GEO, SEO and UX best practices across projects and platforms. Collaborate with cross-functional teams to ensure alignment and effective execution of initiatives. Requirements
Undergraduate degree in Marketing, Business Management or related field preferred (will consider related work experience in lieu of degree). At least 3 years in marketing and/or marketing operations or demand generation operations. Certified HubSpot systems administrator preferred; Salesforce certification is a bonus. Experience building and optimizing lead lifecycle processes (capture, scoring, routing, attribution and reporting). Strong understanding of demand generation, sales funnels, and pipeline management in B2B Enterprise SaaS. Experience supporting go-to-market motions across inbound and outbound channels. Experience with a wide range of go-to-market tech and integrations (e.g., HubSpot, LeadIQ, Gong, ZoomInfo, Salesforce, Clay, ChatGPT, Claude, Apollo, etc.). Hands-on experience evaluating, selecting and implementing martech tools to support growth and interoperability. Strong analytical, operational, problem-solving, planning, time management, and project management skills. Proficient in dashboards, data analytics, scenario modeling, demand planning & forecasting, and sales methodologies. Excellent written and verbal communication, interpersonal, and negotiation skills. Ability to work collaboratively and independently. Alignment with Opal’s values: Open & Honest, Passionate, Accountable, Level-Up, Intentional, Teamwork, and Excellence. Benefits
Competitive compensation package, including stock options 100% company-paid Medical/Rx, Dental, and Vision Insurance for employees (plus subsidized dependent coverage) Employer-funded Health Savings Account (HSA) Flexible Spending Accounts (FSA) for Health, Dependent Care, and Commuter Company-paid Life/AD&D, Short and Long-Term Disability Insurance (with voluntary buy-up options) Unlimited Paid Time Off, Paid Sick Time, and 21 Paid Company Holidays Paid Parental Leave & Back-to-Work Program 401(k) and Roth Retirement Plans Company-sponsored outreach & activity programs Compensation: $65,000 - $85,000 base salary range Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Appliances, Electrical, and Electronics Manufacturing Opal is an equal-opportunity employer and is committed to creating an inclusive and diverse environment. We encourage applications from all qualified candidates without regard to race, color, religion, gender identity or expression, national origin, sexual orientation, disability, age, or veteran status.
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Marketing Operations Specialist - Enterprise B2B (Remote) As the Marketing Operations Specialist at Opal, you will work with marketing, business development and sales teams to optimize demand generation. You will own the marketing tech stack with HubSpot at its core, ensure data synchronization with critical systems (including Salesforce), own marketing attribution, deliver reporting and insights to increase ROI, support forecasting, and help run smarter campaigns and initiatives. You will be the data-driven partner who provides analytics, processes, training, and tools to help teams move faster and grow revenue. Responsibilities
Oversee, integrate, and optimize the marketing technology stack including HubSpot and other connected tools. Partner with Sales Operations to source, deliver and optimize CRM systems, tools and processes to enhance go-to-market productivity. Monitor inbound lead volumes and routing to ensure data integrity, attribution accuracy, and proper metadata flow across systems (e.g., HubSpot to Salesforce). Provide technical expertise to support marketing campaigns and initiatives to ensure GTM teams have information and resources to perform effectively. Create and maintain scalable processes to measure and manage campaigns, web traffic, channel engagement, lead nurturing, lead scoring, lifecycle workflows, cold outreach cadences, data enrichment, UTM parameters, forms and related data fields. Develop KPIs and recurring metrics reporting, including centralized dashboards to drive performance and alignment. Develop and operationalize demand planning frameworks for metrics such as CPL and ROI, including recommendations on lead and pipeline targets, funnel forecasting and conversion rates (e.g., MQL, SQL, Opportunity, Win). Distill and decipher complex data to identify and resolve marketing and demand generation challenges. Ensure compliance with privacy regulations (GDPR, CCPA, CAN-SPAM, ISO, SOC) and support GEO, SEO and UX best practices across projects and platforms. Collaborate with cross-functional teams to ensure alignment and effective execution of initiatives. Requirements
Undergraduate degree in Marketing, Business Management or related field preferred (will consider related work experience in lieu of degree). At least 3 years in marketing and/or marketing operations or demand generation operations. Certified HubSpot systems administrator preferred; Salesforce certification is a bonus. Experience building and optimizing lead lifecycle processes (capture, scoring, routing, attribution and reporting). Strong understanding of demand generation, sales funnels, and pipeline management in B2B Enterprise SaaS. Experience supporting go-to-market motions across inbound and outbound channels. Experience with a wide range of go-to-market tech and integrations (e.g., HubSpot, LeadIQ, Gong, ZoomInfo, Salesforce, Clay, ChatGPT, Claude, Apollo, etc.). Hands-on experience evaluating, selecting and implementing martech tools to support growth and interoperability. Strong analytical, operational, problem-solving, planning, time management, and project management skills. Proficient in dashboards, data analytics, scenario modeling, demand planning & forecasting, and sales methodologies. Excellent written and verbal communication, interpersonal, and negotiation skills. Ability to work collaboratively and independently. Alignment with Opal’s values: Open & Honest, Passionate, Accountable, Level-Up, Intentional, Teamwork, and Excellence. Benefits
Competitive compensation package, including stock options 100% company-paid Medical/Rx, Dental, and Vision Insurance for employees (plus subsidized dependent coverage) Employer-funded Health Savings Account (HSA) Flexible Spending Accounts (FSA) for Health, Dependent Care, and Commuter Company-paid Life/AD&D, Short and Long-Term Disability Insurance (with voluntary buy-up options) Unlimited Paid Time Off, Paid Sick Time, and 21 Paid Company Holidays Paid Parental Leave & Back-to-Work Program 401(k) and Roth Retirement Plans Company-sponsored outreach & activity programs Compensation: $65,000 - $85,000 base salary range Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Appliances, Electrical, and Electronics Manufacturing Opal is an equal-opportunity employer and is committed to creating an inclusive and diverse environment. We encourage applications from all qualified candidates without regard to race, color, religion, gender identity or expression, national origin, sexual orientation, disability, age, or veteran status.
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