Opal
Marketing Operations Specialist - Enterprise B2B (Remote)
Opal, Portland, Oregon, United States, 97204
Overview
Marketing Operations Specialist - Enterprise B2B (Remote) at Opal. You will work with our marketing, business development and sales teams to optimize our demand generation engine. You will own the marketing tech stack with HubSpot at its core, ensuring seamless data synchronization with other business critical systems, including Salesforce. You will own marketing attribution, ensuring every campaign is measurable and every lead is trackable; delivering reporting and insights that increase ROI, support forecasting and help run smarter, more efficient campaigns and initiatives. This role will be the linchpin to providing our teams with the data, analytics, processes, training, and tools needed to work smarter and move faster. You will uncover the story behind every initiative, follow each lead’s journey through the funnel and craft insights that enable rapid acceleration and sustainable revenue growth. Responsibilities
Oversee, integrate, and optimize the marketing technology stack including HubSpot and other connected tools and platforms Partner with Sales Operations to source, deliver and optimize CRM systems, tools and processes to enhance go-to-market productivity and effectiveness Monitor inbound lead volumes and routing to ensure data integrity, attribution accuracy and proper flow of metadata across systems (e.g., HubSpot to Salesforce) Provide technical expertise to support marketing campaigns and initiatives to ensure the go-to-market teams have the information and resources needed to perform effectively Create and maintain scalable processes to measure and manage campaigns, web traffic, channel engagement, lead nurturing, lead scoring, lifecycle workflows, cold outreach cadences, data enrichment, UTM parameters, forms and other such data fields Work with Opal Leadership to establish, refine and monitor key performance indicators (KPIs) and recurring metrics reporting, including development of centralized dashboards to drive performance improvement and strategic alignment Develop and operationalize demand planning frameworks for metrics such as CPL and ROI, including recommendations on lead and pipeline targets, funnel forecasting and conversion rates (e.g., MQL, SQL, Opportunity, Win) Distill and decipher complex data to proactively identify and resolve marketing and demand generation challenges Ensure compliance with privacy regulations (e.g., GDPR, CCPA, CAN-SPAM, ISO, SOC) and support initiatives to drive GEO, SEO and UX best practices across projects and platforms Work closely with cross-functional team members to ensure alignment and effective execution of initiatives Requirements
Undergraduate degree in Marketing, Business Management or related field preferred (will consider related work experience in lieu of degree) At least 3 years working in marketing and marketing operations, or demand generation operations Certified HubSpot systems administrator strongly preferred (years of experience considered in lieu of certification); Salesforce certification is a bonus Proven experience building and optimizing lead lifecycle processes (lead capture, scoring, routing, attribution and reporting) Strong understanding of demand generation, sales funnels, and pipeline management in B2B Enterprise SaaS Experience supporting go-to-market motions across both inbound and outbound channels Extensive knowledge of and experience with a wide range of go-to-market technology and tech stack configurations, including marketing automation tools, CRM systems, BI tools, ABM platforms and integration tools (e.g., HubSpot, LeadIQ, Gong, Chili Piper, UserGems, LinkedIn Sales Navigator, Google Analytics, Snowflake, Salesforce, Clay, ChatGPT, Claude, Zapier, Apollo, Enable.us, Storylane, ZoomInfo, Reply.io, ListKit, Salesloft, Amplemarket) Hands-on experience evaluating, selecting and implementing martech tools to support growth, scalability, and interoperability Strong analytical, operational, problem-solving, planning, time management, and project management skills Highly proficient in dashboarding, data analytics, scenario modeling, demand planning & forecasting, and sales methodologies Excellent written and verbal communication, interpersonal, and negotiation skills Ability to work collaboratively and independently Strong alignment with Opal’s values: Open & Honest, Passionate, Accountable, Level-Up, Intentional, Teamwork, and Excellence Benefits
Competitive, market-leading compensation package, including stock options 100% company-paid Medical/Rx, Dental, and Vision Insurance for employees (plus company-subsidized dependent coverage) Employer funded Health Savings Account (HSA) Flexible Spending Accounts (FSA) for Health, Dependent Care, Commuter, Parking Company-paid Life/AD&D, Short and Long Term Disability Insurance (with voluntary buy up options) Unlimited Paid Time Off, Paid Sick Time, and 21 Paid Company Holidays Paid Parental Leave & Back-to-Work Program 401(k) and Roth Retirement Plans Company-sponsored outreach & activity programs Compensation $65,000 - $85,000 base salary range Other Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: IT Services and IT Consulting Opal is an equal-opportunity employer and committed to creating an inclusive and diverse environment. We encourage applications from all qualified candidates. We will consider all applicants without regard to race, color, religion, gender identity or expression, national origin, sexual orientation, disability, age, or veteran status.
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Marketing Operations Specialist - Enterprise B2B (Remote) at Opal. You will work with our marketing, business development and sales teams to optimize our demand generation engine. You will own the marketing tech stack with HubSpot at its core, ensuring seamless data synchronization with other business critical systems, including Salesforce. You will own marketing attribution, ensuring every campaign is measurable and every lead is trackable; delivering reporting and insights that increase ROI, support forecasting and help run smarter, more efficient campaigns and initiatives. This role will be the linchpin to providing our teams with the data, analytics, processes, training, and tools needed to work smarter and move faster. You will uncover the story behind every initiative, follow each lead’s journey through the funnel and craft insights that enable rapid acceleration and sustainable revenue growth. Responsibilities
Oversee, integrate, and optimize the marketing technology stack including HubSpot and other connected tools and platforms Partner with Sales Operations to source, deliver and optimize CRM systems, tools and processes to enhance go-to-market productivity and effectiveness Monitor inbound lead volumes and routing to ensure data integrity, attribution accuracy and proper flow of metadata across systems (e.g., HubSpot to Salesforce) Provide technical expertise to support marketing campaigns and initiatives to ensure the go-to-market teams have the information and resources needed to perform effectively Create and maintain scalable processes to measure and manage campaigns, web traffic, channel engagement, lead nurturing, lead scoring, lifecycle workflows, cold outreach cadences, data enrichment, UTM parameters, forms and other such data fields Work with Opal Leadership to establish, refine and monitor key performance indicators (KPIs) and recurring metrics reporting, including development of centralized dashboards to drive performance improvement and strategic alignment Develop and operationalize demand planning frameworks for metrics such as CPL and ROI, including recommendations on lead and pipeline targets, funnel forecasting and conversion rates (e.g., MQL, SQL, Opportunity, Win) Distill and decipher complex data to proactively identify and resolve marketing and demand generation challenges Ensure compliance with privacy regulations (e.g., GDPR, CCPA, CAN-SPAM, ISO, SOC) and support initiatives to drive GEO, SEO and UX best practices across projects and platforms Work closely with cross-functional team members to ensure alignment and effective execution of initiatives Requirements
Undergraduate degree in Marketing, Business Management or related field preferred (will consider related work experience in lieu of degree) At least 3 years working in marketing and marketing operations, or demand generation operations Certified HubSpot systems administrator strongly preferred (years of experience considered in lieu of certification); Salesforce certification is a bonus Proven experience building and optimizing lead lifecycle processes (lead capture, scoring, routing, attribution and reporting) Strong understanding of demand generation, sales funnels, and pipeline management in B2B Enterprise SaaS Experience supporting go-to-market motions across both inbound and outbound channels Extensive knowledge of and experience with a wide range of go-to-market technology and tech stack configurations, including marketing automation tools, CRM systems, BI tools, ABM platforms and integration tools (e.g., HubSpot, LeadIQ, Gong, Chili Piper, UserGems, LinkedIn Sales Navigator, Google Analytics, Snowflake, Salesforce, Clay, ChatGPT, Claude, Zapier, Apollo, Enable.us, Storylane, ZoomInfo, Reply.io, ListKit, Salesloft, Amplemarket) Hands-on experience evaluating, selecting and implementing martech tools to support growth, scalability, and interoperability Strong analytical, operational, problem-solving, planning, time management, and project management skills Highly proficient in dashboarding, data analytics, scenario modeling, demand planning & forecasting, and sales methodologies Excellent written and verbal communication, interpersonal, and negotiation skills Ability to work collaboratively and independently Strong alignment with Opal’s values: Open & Honest, Passionate, Accountable, Level-Up, Intentional, Teamwork, and Excellence Benefits
Competitive, market-leading compensation package, including stock options 100% company-paid Medical/Rx, Dental, and Vision Insurance for employees (plus company-subsidized dependent coverage) Employer funded Health Savings Account (HSA) Flexible Spending Accounts (FSA) for Health, Dependent Care, Commuter, Parking Company-paid Life/AD&D, Short and Long Term Disability Insurance (with voluntary buy up options) Unlimited Paid Time Off, Paid Sick Time, and 21 Paid Company Holidays Paid Parental Leave & Back-to-Work Program 401(k) and Roth Retirement Plans Company-sponsored outreach & activity programs Compensation $65,000 - $85,000 base salary range Other Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: IT Services and IT Consulting Opal is an equal-opportunity employer and committed to creating an inclusive and diverse environment. We encourage applications from all qualified candidates. We will consider all applicants without regard to race, color, religion, gender identity or expression, national origin, sexual orientation, disability, age, or veteran status.
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