Merkle
Overview
Senior Director, Relationship Marketing Strategy
– Merkle, a leading data-driven, technology-enabled, global performance marketing agency, partners with Fortune 1000 companies and leading nonprofit organizations to maximize customer portfolio value. Our heritage in data, technology, and analytics supports insights that drive people-based marketing strategies across performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology. We are champions for meaningful progress and strive to be a force for good—for our people, for our clients, for the industry and for our society. We embed diversity in our mindset, solutions and teams to empower an inclusive environment. Merkle is an agency of dentsu. You Will
Lead the building, development, and delivery of strategic omni-channel marketing plans. Be a subject matter expert and translate new technology—particularly in the areas of 1st party data marketing and CRM—into new marketing ideas for the client. Show a strong understanding of differences in marketing to customers in different verticals and environments. Develop trusted, long-term relationships with key client contacts and executives. Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking. Collaborate with team leadership (account management, operations, creative, analytics, etc.), and partner agencies to turn ideas into executable plans. Identify key data points and measurements to show the impact of our approach and strategy on the client’s business. You Have
Bachelor’s Degree required. 10+ years of experience in data driven marketing—specifically CRM, email, online/offline media. Deep understanding of the customer lifecycle and how messaging strategy drives the experience. 5+ years working in an agency or consulting firm. Experience developing solutions to support the sale of new services to clients. Hands-on skills using data and research to drive decisions—proficiency in Excel and research tools. Strong writing, presentation and client-facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations—proficiency in PowerPoint. Attention to detail and the ability to incorporate internal and external feedback on an iterative basis. Superior multi-tasking, networking, time management and interpersonal skills. Self-starter with intellectual curiosity, drive, determination, and persuasion skills. Comfort and experience working within a matrixed organization in roles with a wide degree of latitude. Average 20-50% travel (contingent on client comfort). Salary & Benefits
The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on relevant experience, knowledge, skills, and other factors permitted by law. This position is eligible for discretionary incentive compensation. Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu is committed to equal employment opportunities and prohibits discrimination in employment on any basis. If you require a reasonable accommodation to search or apply for a career opportunity with us, please contact ApplicantAccommodations@dentsu.com. Details
Location:
USA - Remote - Maryland Brand:
Merkle Time Type:
Full time Contract Type:
Permanent How to Apply:
To begin the application process, click the “Apply” button at the top of this job posting. Applications are reviewed on an ongoing basis. Note
This description is intended to reflect the current role and responsibilities and may be subject to change. For internal guidance only and does not create a contract of employment.
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Senior Director, Relationship Marketing Strategy
– Merkle, a leading data-driven, technology-enabled, global performance marketing agency, partners with Fortune 1000 companies and leading nonprofit organizations to maximize customer portfolio value. Our heritage in data, technology, and analytics supports insights that drive people-based marketing strategies across performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology. We are champions for meaningful progress and strive to be a force for good—for our people, for our clients, for the industry and for our society. We embed diversity in our mindset, solutions and teams to empower an inclusive environment. Merkle is an agency of dentsu. You Will
Lead the building, development, and delivery of strategic omni-channel marketing plans. Be a subject matter expert and translate new technology—particularly in the areas of 1st party data marketing and CRM—into new marketing ideas for the client. Show a strong understanding of differences in marketing to customers in different verticals and environments. Develop trusted, long-term relationships with key client contacts and executives. Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking. Collaborate with team leadership (account management, operations, creative, analytics, etc.), and partner agencies to turn ideas into executable plans. Identify key data points and measurements to show the impact of our approach and strategy on the client’s business. You Have
Bachelor’s Degree required. 10+ years of experience in data driven marketing—specifically CRM, email, online/offline media. Deep understanding of the customer lifecycle and how messaging strategy drives the experience. 5+ years working in an agency or consulting firm. Experience developing solutions to support the sale of new services to clients. Hands-on skills using data and research to drive decisions—proficiency in Excel and research tools. Strong writing, presentation and client-facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations—proficiency in PowerPoint. Attention to detail and the ability to incorporate internal and external feedback on an iterative basis. Superior multi-tasking, networking, time management and interpersonal skills. Self-starter with intellectual curiosity, drive, determination, and persuasion skills. Comfort and experience working within a matrixed organization in roles with a wide degree of latitude. Average 20-50% travel (contingent on client comfort). Salary & Benefits
The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on relevant experience, knowledge, skills, and other factors permitted by law. This position is eligible for discretionary incentive compensation. Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu is committed to equal employment opportunities and prohibits discrimination in employment on any basis. If you require a reasonable accommodation to search or apply for a career opportunity with us, please contact ApplicantAccommodations@dentsu.com. Details
Location:
USA - Remote - Maryland Brand:
Merkle Time Type:
Full time Contract Type:
Permanent How to Apply:
To begin the application process, click the “Apply” button at the top of this job posting. Applications are reviewed on an ongoing basis. Note
This description is intended to reflect the current role and responsibilities and may be subject to change. For internal guidance only and does not create a contract of employment.
#J-18808-Ljbffr