THE CHARLES GROUP
Senior Growth Marketer & Paid Media Specialist
THE CHARLES GROUP, New York, New York, us, 10261
Overview
The Charles Group is seeking a
Senior Growth Marketer & Paid Media Specialist . You are an advertising enthusiast who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing ad budgets, staying on top of emerging social media trends and delivering results. Compensation
This range is provided by THE CHARLES GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $95,000.00/yr - $110,000.00/yr What We're Looking For
Hands-on expertise with
Meta Ads Manager, Google Ads (Search, Display, YouTube), LinkedIn Ads ; plus experience with TikTok, Snapchat, and programmatic DSPs (DV360, The Trade Desk) Proficiency with
campaign management tools : Smartly, Skai/Kenshoo, Marin, or similar Advanced knowledge of
conversion tracking and attribution
setups (Google Tag Manager, GA4, Meta CAPI, Floodlight, UTMs, server-side tagging) Experience using
measurement & reporting tools : Looker Studio, Supermetrics, Tableau, Power BI, or equivalent Familiarity with
CRM + marketing automation integrations
(HubSpot, Salesforce Marketing Cloud, Marketo) to connect paid campaigns with lifecycle data Strong command of
audience management systems : custom audiences, CDPs (Segment, BlueConic, Tealium), DMPs where relevant Competence in
testing & experimentation frameworks
(Google Optimize, Optimizely, VWO, or platform-native A/B testing) Working knowledge of
cloud/data environments
(BigQuery, Snowflake) and comfort with SQL or Python for ad hoc analysis is a plus What You'll Do
Design, launch, and manage
multi-platform paid campaigns
using both native platforms and third-party bid/optimization tools Implement
tracking and data pipelines
with GTM/GA4, server-side tagging, and CRM integration Develop and maintain
real-time dashboards
via Looker Studio, Tableau, or Super metrics Optimize campaigns by leveraging
bid automation, pacing tools, and budget allocation software Collaborate with analytics teams on
incrementally testing, MMM, and attribution modelling Partner with creative teams to ensure assets are
optimized for platform-specific formats
and performance tested Stay on top of
ad tech, privacy changes (iOS ATT, GDPR, CCPA) , and new measurement solutions to future-proof campaigns Required Experience
5+ years agency or multi-brand media buying experience
across paid social, paid search, and programmatic Deep platform experience in
Meta Ads Manager & Google Ads ; demonstrated use of
LinkedIn, TikTok, and DV360 Strong understanding of
cross-channel attribution , incrementally testing, and advanced bid strategies Proven ability to integrate paid media with
CRM and lifecycle marketing systems Hands-on with
reporting automation
(Looker Studio, Tableau, Super metrics) and
data QA
across multiple platforms Familiarity with
budget pacing tools and financial reporting systems
(e.g., MediaOcean, Prisma) a plus Experience managing
data hygiene and governance
in CRM/CDP systems linked to advertising audiences Ability to present highly technical findings to senior stakeholders with clarity Working hours
Working hours for this role are 9am-6pm EST . (No matter location)
#J-18808-Ljbffr
The Charles Group is seeking a
Senior Growth Marketer & Paid Media Specialist . You are an advertising enthusiast who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing ad budgets, staying on top of emerging social media trends and delivering results. Compensation
This range is provided by THE CHARLES GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $95,000.00/yr - $110,000.00/yr What We're Looking For
Hands-on expertise with
Meta Ads Manager, Google Ads (Search, Display, YouTube), LinkedIn Ads ; plus experience with TikTok, Snapchat, and programmatic DSPs (DV360, The Trade Desk) Proficiency with
campaign management tools : Smartly, Skai/Kenshoo, Marin, or similar Advanced knowledge of
conversion tracking and attribution
setups (Google Tag Manager, GA4, Meta CAPI, Floodlight, UTMs, server-side tagging) Experience using
measurement & reporting tools : Looker Studio, Supermetrics, Tableau, Power BI, or equivalent Familiarity with
CRM + marketing automation integrations
(HubSpot, Salesforce Marketing Cloud, Marketo) to connect paid campaigns with lifecycle data Strong command of
audience management systems : custom audiences, CDPs (Segment, BlueConic, Tealium), DMPs where relevant Competence in
testing & experimentation frameworks
(Google Optimize, Optimizely, VWO, or platform-native A/B testing) Working knowledge of
cloud/data environments
(BigQuery, Snowflake) and comfort with SQL or Python for ad hoc analysis is a plus What You'll Do
Design, launch, and manage
multi-platform paid campaigns
using both native platforms and third-party bid/optimization tools Implement
tracking and data pipelines
with GTM/GA4, server-side tagging, and CRM integration Develop and maintain
real-time dashboards
via Looker Studio, Tableau, or Super metrics Optimize campaigns by leveraging
bid automation, pacing tools, and budget allocation software Collaborate with analytics teams on
incrementally testing, MMM, and attribution modelling Partner with creative teams to ensure assets are
optimized for platform-specific formats
and performance tested Stay on top of
ad tech, privacy changes (iOS ATT, GDPR, CCPA) , and new measurement solutions to future-proof campaigns Required Experience
5+ years agency or multi-brand media buying experience
across paid social, paid search, and programmatic Deep platform experience in
Meta Ads Manager & Google Ads ; demonstrated use of
LinkedIn, TikTok, and DV360 Strong understanding of
cross-channel attribution , incrementally testing, and advanced bid strategies Proven ability to integrate paid media with
CRM and lifecycle marketing systems Hands-on with
reporting automation
(Looker Studio, Tableau, Super metrics) and
data QA
across multiple platforms Familiarity with
budget pacing tools and financial reporting systems
(e.g., MediaOcean, Prisma) a plus Experience managing
data hygiene and governance
in CRM/CDP systems linked to advertising audiences Ability to present highly technical findings to senior stakeholders with clarity Working hours
Working hours for this role are 9am-6pm EST . (No matter location)
#J-18808-Ljbffr