Lucidya
PLG Product Marketing Manager (Mid-Level, Remote)
Lucidya, Baltimore, Maryland, United States, 21276
About Lucidya
Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a
Product-Led Growth (PLG) layer
across our suite of products, designed to make the platform self-serve and adoption seamless. We are seeking a
Product Marketing Manager (PMM)
to lead the strategic orchestration of PLG initiatives. About the Role
You will own lifecycle messaging, go-to-market positioning, and campaign execution to drive
user adoption, engagement, and trial-to-paid conversions . Every interaction, from an email, tooltip, or explainer video to a landing page or demo, should align with PLG principles of
clarity, relevance, and velocity . This role is perfect for someone who thrives on
crafting persona-driven onboarding, orchestrating lifecycle campaigns, and optimizing adoption funnels
in a fast-paced SaaS environment. What You’ll Do
Define PLG adoption strategy : Map user journeys (awareness → signup → activation → adoption → retention), identify friction points, and establish success metrics. Segment ICPs and personas : Prioritize audiences based on behavioral insights and tailor messaging to their needs. Build learning & enablement assets : Create knowledge hubs, tutorials, walkthroughs, videos, and demos to drive adoption and reduce friction. Plan & execute lifecycle campaigns : Design onboarding, trial upgrade, renewal, and in-app campaigns using tools like HubSpot, Intercom, WebEngage, or CleverTap. Draft landing pages & demo messaging : Collaborate with PMs and Designers to create persona-driven landing pages, demo flows, and SEO content aligned to funnel goals. Manage analytics & dashboards : Define event taxonomy, configure dashboards, and monitor performance with Analysts. Oversee PLG tool stack : Manage adoption, automation, analytics, and engagement tools (e.g., UserPilot, Amplitude, Storylane, HubSpot). Optimize revenue & conversions : Improve trial-to-paid conversion rates and adoption metrics by refining funnel effectiveness. Align lifecycle content : Ensure consistency of messaging across emails, landing pages, demos, and product experiences. Drive experimentation : Design, test, and iterate growth experiments that accelerate activation and retention. What We’re Looking For
3+ years
in B2B SaaS Product/Growth Marketing with hands-on PLG exposure. Proven expertise in
onboarding flows, lifecycle campaigns, and self-serve funnels . Strong background in
persona mapping, messaging, positioning, and GTM strategy . Experience with
trial-to-paid conversion optimization
and product adoption journeys. Proficiency in tools such as
Mixpanel, Pendo, UserPilot, Intercom, HubSpot, WebEngage, MoEngage, Storylane . Basic technical understanding of
APIs, integrations, webhooks, and JSON
to collaborate effectively with Product & Engineering. Excellent
storytelling and stakeholder management skills
(written and verbal). Strong cross-functional collaboration with
Product, Sales, Marketing, and CS . Analytical, data-driven, and comfortable with
rapid experimentation . High ownership mindset with the ability to lead initiatives end-to-end. Why Join Us
Lead the
PLG go-to-market strategy
across multiple modules Work
fully remote
with a collaborative global team Build deep expertise in
lifecycle marketing, product adoption, and self-serve funnels Own high-impact campaigns that directly drive
adoption, retention, and revenue This role goes beyond traditional Product Marketing, it’s designed for someone who wants to
own adoption, self-serve growth, and lifecycle excellence
in a high-growth SaaS company.
#J-18808-Ljbffr
Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a
Product-Led Growth (PLG) layer
across our suite of products, designed to make the platform self-serve and adoption seamless. We are seeking a
Product Marketing Manager (PMM)
to lead the strategic orchestration of PLG initiatives. About the Role
You will own lifecycle messaging, go-to-market positioning, and campaign execution to drive
user adoption, engagement, and trial-to-paid conversions . Every interaction, from an email, tooltip, or explainer video to a landing page or demo, should align with PLG principles of
clarity, relevance, and velocity . This role is perfect for someone who thrives on
crafting persona-driven onboarding, orchestrating lifecycle campaigns, and optimizing adoption funnels
in a fast-paced SaaS environment. What You’ll Do
Define PLG adoption strategy : Map user journeys (awareness → signup → activation → adoption → retention), identify friction points, and establish success metrics. Segment ICPs and personas : Prioritize audiences based on behavioral insights and tailor messaging to their needs. Build learning & enablement assets : Create knowledge hubs, tutorials, walkthroughs, videos, and demos to drive adoption and reduce friction. Plan & execute lifecycle campaigns : Design onboarding, trial upgrade, renewal, and in-app campaigns using tools like HubSpot, Intercom, WebEngage, or CleverTap. Draft landing pages & demo messaging : Collaborate with PMs and Designers to create persona-driven landing pages, demo flows, and SEO content aligned to funnel goals. Manage analytics & dashboards : Define event taxonomy, configure dashboards, and monitor performance with Analysts. Oversee PLG tool stack : Manage adoption, automation, analytics, and engagement tools (e.g., UserPilot, Amplitude, Storylane, HubSpot). Optimize revenue & conversions : Improve trial-to-paid conversion rates and adoption metrics by refining funnel effectiveness. Align lifecycle content : Ensure consistency of messaging across emails, landing pages, demos, and product experiences. Drive experimentation : Design, test, and iterate growth experiments that accelerate activation and retention. What We’re Looking For
3+ years
in B2B SaaS Product/Growth Marketing with hands-on PLG exposure. Proven expertise in
onboarding flows, lifecycle campaigns, and self-serve funnels . Strong background in
persona mapping, messaging, positioning, and GTM strategy . Experience with
trial-to-paid conversion optimization
and product adoption journeys. Proficiency in tools such as
Mixpanel, Pendo, UserPilot, Intercom, HubSpot, WebEngage, MoEngage, Storylane . Basic technical understanding of
APIs, integrations, webhooks, and JSON
to collaborate effectively with Product & Engineering. Excellent
storytelling and stakeholder management skills
(written and verbal). Strong cross-functional collaboration with
Product, Sales, Marketing, and CS . Analytical, data-driven, and comfortable with
rapid experimentation . High ownership mindset with the ability to lead initiatives end-to-end. Why Join Us
Lead the
PLG go-to-market strategy
across multiple modules Work
fully remote
with a collaborative global team Build deep expertise in
lifecycle marketing, product adoption, and self-serve funnels Own high-impact campaigns that directly drive
adoption, retention, and revenue This role goes beyond traditional Product Marketing, it’s designed for someone who wants to
own adoption, self-serve growth, and lifecycle excellence
in a high-growth SaaS company.
#J-18808-Ljbffr