The New You Plastic Surgery is hiring: Marketing Manager in New York

About Us

We are a dynamic, fast-growing plastic and reconstructive surgery practice with a reputation for clinical excellence, innovation, and a luxury patient experience. As we continue to expand across new markets, we are looking for an agile, detail-oriented Marketing Manager to elevate our brand, drive strategic growth, and set us apart as a market leader in aesthetic medicine.

Position Summary

This is a managerial-level role responsible for overseeing and executing our complete marketing vision — from brand development and positioning to digital campaigns, social media, paid advertising, and performance analytics. The ideal candidate is both strategic and hands-on, with a proven track record of growing healthcare or luxury lifestyle brands through thoughtful storytelling, performance marketing, and creative leadership.

Key Responsibilities

• Lead the overall marketing strategy to support business growth, brand awareness, and patient acquisition across all practice locations
• Own brand development and positioning to ensure consistency across all touchpoints, both internal and external
• Design and implement multi-channel marketing campaigns (digital, social, print, referral, influencer, email, in-office) tailored to luxury and aesthetic audiences
• Direct Social Media Coordinator's content strategy for social platforms
• Work closely with leadership and providers to develop and promote new services, launches, and high-ROI campaigns
• Develop and support brand event calendars across providers and locations.
• Oversee paid media strategy (Google Ads, Meta, TikTok, etc.) in collaboration with agencies or freelancers
• Develop and manage marketing budgets, timelines, and vendor relationships
• Analyze performance metrics and KPIs to report on ROI, optimize campaigns, and guide decision-making
• Support PR efforts, influencer/ambassador collaborations, and strategic partnerships
• Ensure compliance with HIPAA and other advertising guidelines specific to medical marketing

Required Qualifications

• 5-8 years of marketing experience, with at least 4 years in a leadership or manager-level role
• Proven success building or scaling luxury, lifestyle, beauty/aesthetic or healthcare brands
• Strong experience with digital marketing strategy, paid advertising, social media, content development, and SEO
• Understanding of aesthetic medicine or private practice healthcare landscape (plastic surgery experience is a plus)
• Data-driven mindset with deep experience in KPI analysis, CRM tools, and reporting
• Exceptional communication, copywriting, and brand storytelling skills
• Hands-on experience managing creative production (photo/video/content) or creative production team
• Collaborative and proactive leadership style, ready to lead in a dynamic, growth-oriented environment

Preferred Tools & Platforms

• Meta Business Suite / TikTok Ads / Google Ads
• Canva, Adobe Creative Suite (or experience managing creative teams)
• Google Analytics / GA4
• Email marketing tools (e.g., Constant Contact, Klaviyo, Mailchimp)
• CRM or practice management software (Nextech, Symplast, etc.) – a plus