Bristol Myers Squibb
Director, Hospital Strategy Marketing- Cardiovascular
Bristol Myers Squibb, Princeton, New Jersey, us, 08543
Overview
Director, Hospital Strategy Marketing- Cardiovascular role at Bristol Myers Squibb. This role drives in-line marketing and promotional strategy in hospitals and alternate sites of care, coordinates with HCP marketing, leads key commercial projects from strategy to execution, and collaborates with cross-functional leaders to ensure robust strategic planning and strong execution. Based in Princeton, NJ, this position requires 10-20% travel. Responsibilities
Develop and execute a comprehensive marketing strategy and launch plan for the hospital and IDN settings, including transition and quality of care as patient transfers into the community setting. Conduct market research, gather stakeholder insights, identify quality of care gaps, role of quality measures and protocols, and opportunities in the hospital setting across three indications. Develop the IDN & Hospital Go-To-Market strategy and execution, including messaging, targeting, archetyping, cross-functional team deployment and coordination, and in-field execution pre and post launch. Define KPIs and metrics to measure marketing effectiveness, track awareness, engagement, and prescribing behavior, and optimize strategies based on performance insights. Collaborate with medical affairs, market access, and HEOR to translate scientific data and real-world evidence into hospital-facing messaging and strategies. Collaborate with HCP marketing, BI&T, medical affairs, market access, PASS, HEOR, consumer marketing, sales, field medical, and key account managers to ensure a seamless IDN & Hospital strategy at launch aligned to brand goals. Work with agencies to develop promotional resources, educational materials, hospital-based value propositions, HEOR materials, and additional tools for hospital stakeholders. Travel; this role is based in Princeton, NJ, with 10-20% travel. Qualifications
Bachelor's degree required. Minimum 8 years pharmaceutical experience; hospital or pharmacy experience preferred. Demonstrated success in marketing, including launches and delivery of strategic and operational plans. Ability to plan and connect interrelated activities across the matrix to deliver results; develop a comprehensive launch plan with required stakeholders. Strong cross-functional business acumen across sales, access, HEOR, patient services, operations, finance, and related functions. Ability to lead and influence without direct authority; sound business judgment and strategic vision. Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating, Market Analytics, Insights, Digital Marketing, and Decision-Making. Clinical understanding of cardiovascular disease and available treatments. Experience building external relationships within a therapy ecosystem across healthcare professionals, key accounts, and patient groups. Compensation & Additional Information
Princeton, NJ: $201,890 - $244,646 (base). Additional incentive cash and stock opportunities may be available based on eligibility. Final pay is determined by demonstrated experience. Benefits vary by location and role. For more on benefits, visit careers.bms.com/life-at-bms/. On-site protocol is determined by occupancy structure: site-essential, site-by-design, field-based, and remote-by-design roles. Reasonable workplace accommodations available; contact adastaffingsupport@bms.com for accommodations in the recruitment process. Covid-19 vaccination and boosters are recommended. Employment decisions consider arrest and conviction records as allowed by law. California residents: additional information available at careers.bms.com/california-residents/.
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Director, Hospital Strategy Marketing- Cardiovascular role at Bristol Myers Squibb. This role drives in-line marketing and promotional strategy in hospitals and alternate sites of care, coordinates with HCP marketing, leads key commercial projects from strategy to execution, and collaborates with cross-functional leaders to ensure robust strategic planning and strong execution. Based in Princeton, NJ, this position requires 10-20% travel. Responsibilities
Develop and execute a comprehensive marketing strategy and launch plan for the hospital and IDN settings, including transition and quality of care as patient transfers into the community setting. Conduct market research, gather stakeholder insights, identify quality of care gaps, role of quality measures and protocols, and opportunities in the hospital setting across three indications. Develop the IDN & Hospital Go-To-Market strategy and execution, including messaging, targeting, archetyping, cross-functional team deployment and coordination, and in-field execution pre and post launch. Define KPIs and metrics to measure marketing effectiveness, track awareness, engagement, and prescribing behavior, and optimize strategies based on performance insights. Collaborate with medical affairs, market access, and HEOR to translate scientific data and real-world evidence into hospital-facing messaging and strategies. Collaborate with HCP marketing, BI&T, medical affairs, market access, PASS, HEOR, consumer marketing, sales, field medical, and key account managers to ensure a seamless IDN & Hospital strategy at launch aligned to brand goals. Work with agencies to develop promotional resources, educational materials, hospital-based value propositions, HEOR materials, and additional tools for hospital stakeholders. Travel; this role is based in Princeton, NJ, with 10-20% travel. Qualifications
Bachelor's degree required. Minimum 8 years pharmaceutical experience; hospital or pharmacy experience preferred. Demonstrated success in marketing, including launches and delivery of strategic and operational plans. Ability to plan and connect interrelated activities across the matrix to deliver results; develop a comprehensive launch plan with required stakeholders. Strong cross-functional business acumen across sales, access, HEOR, patient services, operations, finance, and related functions. Ability to lead and influence without direct authority; sound business judgment and strategic vision. Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating, Market Analytics, Insights, Digital Marketing, and Decision-Making. Clinical understanding of cardiovascular disease and available treatments. Experience building external relationships within a therapy ecosystem across healthcare professionals, key accounts, and patient groups. Compensation & Additional Information
Princeton, NJ: $201,890 - $244,646 (base). Additional incentive cash and stock opportunities may be available based on eligibility. Final pay is determined by demonstrated experience. Benefits vary by location and role. For more on benefits, visit careers.bms.com/life-at-bms/. On-site protocol is determined by occupancy structure: site-essential, site-by-design, field-based, and remote-by-design roles. Reasonable workplace accommodations available; contact adastaffingsupport@bms.com for accommodations in the recruitment process. Covid-19 vaccination and boosters are recommended. Employment decisions consider arrest and conviction records as allowed by law. California residents: additional information available at careers.bms.com/california-residents/.
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